I spent a long time thinking about what to write in this blog series and I wanted it to be not just another piece of junk.
I have created a tool called THE EXPERT BIZ CANVAS that we use with our clients when we help them clarify their business strategy.
I want to kickstart talking about the very foundation of your business.
But before I do, let me tell you how I got there.
It was 4 years into running the coaching business that I had a session with a mentor that asked me a very uncomfortable question.
He said: ” Simone… I see you are a coach but… I don’t understand what you do and why every couple of months you change your mind and never complete your projects…”
It hurt at the moment.
Because I knew he was right.
But I could not figure out what was missing.
Then he said: ” Simone I think you have been growing your business learning about sales, marketing, coaching skills, speaking skills, etc… but forgot to spend time creating and refining the FOUNDATIONS of your business.”
I asked: “What foundations are you talking about?”.
He said: “There are 3 things you must know about yourself and your business to have a solid foundation: VISION, MISSION & VALUES”
The VISION describes the ideal scenario you want to see in the world or your industry.
The MISSION describes how specifically you are going to achieve or take steps towards your vision.
The VALUES are the moral guidelines that will determine what you stand for and how you and your team members will run the business.
I talk in more details about VISION MISSION AND VALUES in this video.
If you don’t have clarity on these fundamental principles you will always get distracted, run behind every single shiny object, change your mind every couple of months and never feel you are totally aligned with what you do.
And this is what I was doing wrong.
Over to you now.
On a scale from 1 to 10, how clear are you about your VISION, MISSION & VALUES?
Let me know by responding to this blog so I know where you stand.
TOGETHER WE GROW EXPONENTIALLY
And, whenever you’re ready… here are 4 ways I can help you grow your coaching, speaking or expert business:
- Join the EXPLODE YOUR EXPERT BIZ community and connect with expert who are growing their influence and love collaborating with each other.
- Register for our FREE Online Training FROM EXPERT TO AUTHORITY: How To Turn Your Expertise Into A6 FigureCoaching or Speaking Business, Even If You Don’t Have A Big Following or List.
This training will help you understand how to create your successful expert business in a simple and effective way.
- Apply for our 3 day EXPLODE YOUR EXPERT BIZ – INTENSIVE
In 3 days we will:
- Refine, clarify and simplify your business strategy so you don’t waste any time in non productive activities.
- Create your SIGNATURE METHODOLOGY and CORE OFFER so you can stand out and get clients straight away.
- Launch your CORE OFFER while in the room and see the sales flowing in.
Last year alone our attendees made collectively more than £250k within 7 days from attending this live 3 day workshop.
- Work with me and my team privately
If you’d like to work directly with me and my team to help you become the AUTHORITY in your field and scale to multiple six figures, just sent us a message and put “LET’S WORK TOGETHER” in the subject line to firstname.lastname@example.org … tell me a little about your business and what you’d like to work on together, and I’ll send you all the details.