Welcome to episode #146 of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/,
I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.
Today I have the pleasure to Interview our GTeX Lifetime Member: Nate Chai
Nate is the founder of StoryWand, a business built to using stories to empower entrepreneurs, public speakers, and property investors to grow their businesses through their personal stories and learnings
In this episode, we talk about
- How to easily create content
- The biggest misconceptions about content creation and distribution
- How to build content into your sales process the right way
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– Ladies and gentlemen, welcome to another episode of Explode Your Expert Biz show. And today, I’m here with the one and only, the super smart, Nathan Chai. How are you doing Nathan?
– Yo Simone, yeah, I’m doing pretty well, it’s a beautiful day here in London. What is it, like 29 degrees?
– Yeah man, we are in L.A., we are not in London. We are in L.A. here for these past two weeks.
– You feeling the heat, bro?
– I’m always feeling the heat. I always feeling the heat. Now, talking about heat, there is something, we are talking about a very hot topic today, very hot topic.
– Nice segue.
– Nah, incredible there, I’ve been doing this for a while, right, you can see that. And we’re talking about a very hot topic which is content creation. And right now if you are in business and you’re not creating content, you’re out of business. I mean,simple. So Nathan is a guy that is insanely great at content strategy and content creation. So before we dive into some practical strategies here, I’m curious about what got you into the whole content marketing, content creation for businesses?
– That’s a great question Simone, and I’m glad that you’re curious about this. Because content is this really strange beast that seems really mysterious at first, but actually it’s really simple. It’s all about telling stories about your business and who you are. In 2010, I’m gonna say, I started writing for my university magazine, basically because I was hugely narcissistic and thought, oh, people wanna hear things that I’ve got to say, right?
– Of course.
– And I found so much joy in finding out these weird facts about the world, or just sharing things that I was, like you are, curious about. So, I remember one of the articles I wrote was about this thing called the hedgehog principle, no, the hedgehog paradox, and it’s fascinating, right? I was just pressing the rand button on Wikipedia, and I found this article, and this is all about how, when humans get closer together, we’re actually providing more pain for ourselves as we, like two hedgehogs trying to get close. The closer they get, the more the needles go into each other, but we’re both warmer. And I thought, wow, this is fascinating. Why don’t more people know about this? So I started writing about this in my university magazine, and then I graduated, travelled the world, and been through relationships and stuff like that, and I found that the one thing that was consistent, no matter what country I was in, no matter which girl I was with, no matter what I was doing for money, I was always writing. And you know, I became the editor of the UK’s third-largest B2B tech magazine, I was freelance writing for a long time. And I kept meeting these incredible people that ran these businesses that sound really boring on the surface, right? Like,when it gets down to it, GTeX is what? An events management company?
– That’s, one of the product is, yes, there is–
– One of the products, right?
– One of the product, woo hoo.
– Which sounds so boring. Like, oh yeah, what do you do? I do events management.
– Oh, great.
– What do you do? I’m a sales consultant, right?
– But the thing was, that’s not actually what they were doing. That’s just the story that they were telling themselves and telling their clients and potential clients. But the fact is, they had so much more value than just for someone to be like, oh, events management company, oh, sales consultant, oh, property investor. I was with a client in Switzerland a couple of months ago, we had this fantastic workshop, and afterwards, the guy was like, this has been such a great workshop, I’m gonna crack open the champagne. And we were grilling on their verandah, overlooking the beautiful Swiss mountains, drinking champagne, and I said, do you know what it is that you actually sell? And he said, well, we sell property deals. And I said, no, that’s not true, with all due respect, that’s not true. What you actually sell is time. You speed up people’s ability to retire early, and you speed up their growth of wealth. And seeing the look on this guy’s face, when he was like, oh my goodness, actually, yeah, and then–
– It’s the penny dropped in that moment.
– The penny dropped in that moment, and not only did he, he was fine with understanding his business in his head, but it felt like there was a disconnect in his heart. He didn’t realise the unlimited value that he was providing to people. And that’s what really drives me, when I work with businesses, is to figure out exactly what it is that their story is.
– And you are a master at that. Guys, make sure that you connect. There is going to be the link in the show notes, and you connect with Nathan Chai on Facebook, because he’s always creating short articles, and storytelling.
– I’m trying to, I’m trying to.
– I’ve launched a thing where I’m gonna try and produce a piece of content every single day. I was doing–
– And you give up already.
– Short pod blogs every week, sorry.
– No man, guys, make sure that you check him out, because you can see how to use stories. There are very few people that are able to use stories in such an effective and captivating way, and I think that your way of storytelling and content creation is very unique in that side. And I want people to check out the way you write, because then they can have a clear example. Quick question right now about the content creation. Now, we have, for some people, can be overwhelming, for some people, can be frustrating, for some people, can be, I can’t be bothered, I hate writing, or I hate create content.
– So the question that I have for you is, is writing, ’cause you’re really, you talked a lot about writing, but is writing the only way to create content? Or the best way? What’s your view on that?
– So, one of the biggest questions that my clients ask me is, what should I be doing?
– Should I be writing? Should I be making videos? Should I be doing podcasts? Should I be doing this? Should I be doing that? And the real key to storytelling is consistency. People want to follow you on your journey, they wanna know more about you. The reason why the personal branding sector has exploded in the past five years or so is because people don’t wanna do business with GTeX or StoryWand, people want to do business with Simone and Nate. They wanna know more about you. So consistency is the most important thing. Whatever medium that allows you to be consistent is what I recommend people do. If you love being in front of a camera, shoot video. If you love writing, write. If you don’t want people to see your face, and you can speak well, then do a podcast. The most important thing, when you get started, is consistency. Now, my clients pay me to do a lot of their content implementation for them, so that’s like, we produce videos, we do articles, and things like that. But I think, for a lot of the guys listening today, if you wanna get started right now, ask yourself, what is it that you enjoy doing? Because that’s the most important thing. When you’re sharing content, you’re effectively sharing parts of yourself, and if you’re not enthusiastic about creating it, then that’s gonna show in what you do, and you’re just not gonna connect with the people who want to give you money to help them with their journey.
– Absolutely, in fact, when I started, I started with videos. I loved videos. And,actually no, I started writing, when I started, I started writing. And then, I was like, oh my God, this is so dull and boring. I hate, I mean, I wrote four books, a pain in the ass. I’m publishing my fifth one, I’m procrastinating like hell. And I don’t like writing. Give me a camera, hey, this show is starting! Give me a microphone, hey, let’s start a party! And then, you will find a different way of outsourcing that content. So we covered now, on, start with, what is your strongest suit, let’s talk about, for our audience, for our listeners that actually have been already in business for a while. They have been already consistent with content, and now they are thinking more about repurposing, distribution. What is your top advice around that area? Where would you start?
– There’s a lot to unpack in what you just said. So let’s focus on–
– Brilliant, we got time.
– I hope so. So let’s focus mainly on distribution.
– Now, the key part about storytelling and content creation is building an audience that really, really like who you are and the message that you’re putting out and the values that you have. The real question is, how do we build that audience, right? Now, most people use the kind of pre-social media mindset, I actually posted an article about it today on my Facebook. Add me, and then you can see it. But it was about how a lot of people think about content marketing and focus more on the marketing side of things, and think, okay, well, essentially what I’m doing is putting out a brochure for my products or services. And that’s not how people buy these days. I’m doing an event on the 10th of July, and mainly focusing on some of the statistics surrounding buying behaviours now. And the fact is, most people do their research online, right?
– So when it comes to distribution, you’ve got to look at, where am I generating the leads? For one of my clients, his name is Anders, he generates a tonne of leads through LinkedIn. So therefore, the best place for him to put his content is on LinkedIn. I know, one of, I don’t know if she’s a client of yours, Desislava?
– Desislava Dobreva?
– She gets a tonne of leads through Facebook, so the best place for her to put her content is on Facebook.
– If you run more of a niche, location-based company like, I don’t know, a pub or something, that people actually have to come to, to get, probably the best place that you’re gonna find leads is on your website, so where should you put your content? On your website. It all boils down to your sales process as well.
– So the content needs to be linked to the sales process, and that’s the biggest thing, where a lot of people are just putting content for the sake of it, because they see–
– That’s it.
– Everyone is saying, you need to create content, they’re like, okay.
– I’m gonna create some content, and blast it out, doesn’t matter what. For example, I don’t, everyone is talking about Instagram, Instagram, Instagram here, Instagram there, and Instagram is a huge platform. There are lot of businesses that make a lot of money from Instagram, but with all the time I’ve been on Instagram, I might have got one client, I think?
– Right, yeah.
– And I put one post on Facebook and one post on LinkedIn, I got 15 clients. I’m focusing on Facebook and LinkedIn, and then I’m on Instagram just to see that someone’s searching for me, I’m there, and there is consistency, there is a presence. So people say, well, they can see the present, but I’m nowhere near focused. You go on my Instagram pictures, and they’re all like a weird selfie with my face in the corner, popping up on one side. Which, people starting asking me if I get paid, actually, to make selfies with my face popping up on one corner of the picture. But, yeah, so it’s about focusing on the right platform. Now, you mentioned, a lot of times, this word, which is storytelling, and your company, StoryWand. There are ways and ways to tell stories, and there are some people that say, well, I’m not really great at telling stories.
– Is there a structure or a modality that you use when you create a post for you, or for yourself, or for one of your client? Like a model that you use to make sure that that story actually is interesting, is engaging, instead of saying, mm, what the freak is that?
– So there’s two things to what you said. The first thing that I wanna talk about is templates. One of the secrets to being consistent with the stories that you share is having a template. And I don’t mean, you ever play Mad Libs?
– No, what’s that?
– Oh, Mad Libs is like, it’s like a story with blank spaces, so it’s like, one day, I went to a–
– Oh, yes, yes, yes, yes, yes, yes.
– And I, yeah, and people will do it to create comedy. That’s not what I’m talking about when I’m talking about a template. I mean a system for telling a story. So I was at a Guardian workshop, the newspaper, The Guardian, hosted by a guy called Will Storr, who’s one of my favourite journalists and writers. And we really went into the neuroscience of storytelling. Now, without getting too complex, there’s, let’s go through two strategies, right? So you’ve got–
– Let’s go.
– Educational content, and then you’ve got entertaining content.
– Right? Educational content should follow a very basic structure, which Socrates, the famous Greek philosopher spoke about, it’s his three rules of rhetoric. And that’s, tell ’em what you’re gonna tell ’em, tell ’em, and tell ’em what you told ’em.
– So a basic introduction, you start with some information like, did you know that 70% of birds are really delicious? In this article, we’re gonna teach you how to cook them. And then you go through the different birds and how to cook ’em. And then, in the conclusion, at the bottom, you would say, so, here’s a summary of everything I’ve said. Gooses are too big for ovens, chickens work great in curries, and pigeons are delicious for hors d’oeuvres. For example, kind of a weird example, but–
– It’s brilliant.
– I went with it, I went with it, so that’s educational content. Tell ’em what you’re gonna tell ’em, tell ’em, and then tell ’em what you told ’em. Now, content that excites or motivates people is a little harder to do, specifically because the language you use has to be a lot more emotive and a lot more emotional, and a lot of people struggle with that, myself included. That’s why I’ve started writing more fiction, just in my personal life. But the key to telling an exciting story or a motivational story is that you need to take people on a roller coaster, right? Where are we starting? Where are we finishing? And then chart that journey. Now, a straight line is boring. You wanna go up and up and up, huge failure, and then recover. And that’s why negative headlines do so well, you know? You’ve probably seen those clickbait articles that are like, doctors hate him, he’s managed to lose this much weight in two weeks.
– Yeah. The U.S. government banned this fruit.
– Exactly, exactly. But what’s amazing about those, and I’m kind of fascinated by them, is that they tell such an amazing story really quickly. So we’ve got the drama between this previously fat guy and the doctors, that’s there, we see the journey that he’s gone through, of being an overweight person to being a fit person, and then we’ve got this journey here, because he did it in only two weeks, so it sounds like kind of a rough ride, right? I’m excited, I’m intrigued. And it’s about building these peaks and troughs within your story. And I know you do a similar thing when you’re speaking, Simone, right?
– You build the excitement, people are paying attention, they’re paying attention, you give them a very logical message, then you take the tone down, and you go to another emotional place, but instead of building excitement, it’s more…
– Introspective, exactly, exactly. And then, at the end, you build them up again. And that’s kind of how you do entertaining content or motivational content. Like I said, that is a bit more complex, because you’re playing with emotions rather than just giving someone information quickly, but I would stick to that structure. Start at a place, and then end in a better place. And then take people up a high, and then a low, and then how you got to this, you know, what your journey was.
– Oh, I absolutely love that, because it makes it simple. You know, there are a lot of different ways of storytelling–
– What? I’m sorry.
– No, well, it does, it does. At the end of the day, you say, you are here, you wanna be there, then you ended up there, and then there is a journey, high, low, result. And just by following that, every time you’re writing a post, which is where you want, or an article, or a comment, that the aim is not to educate, or it can even be to educate, but in particular, in this case, it’s to inspire and motivate, then use that structure. And then if you want to, you create something which is more value-oriented and which is more educational, then tell them, then, was that, tell them what you’re gonna tell them, then tell them–
– Tell ’em what you’re gonna tell ’em, tell ’em, tell ’em what you told ’em.
– And then tell them what you told them. Socrates was always right, Socrates was always right.
– I mean, once you get really good, or you just hire my company, you can learn how to combine the two to create this really emotional educational journey, and that’s the kind of content that sells.
– Mm-hm. I see your engagement is crazy. Sometimes you’ve got posts, and you’ve got tens of comments, or 20, 30 comments going down.
– Because people are engaged through the reading. That’s why I want people to connect with you and see how you write, because people get engaged through the reading, and it feels like, ooh, I want to go to the next step, I want to go to the next step, and I want to read more, and I want to read more, and I want to read more. So just create this addiction to completion throughout the content, which is incredibly masterful. And you can do that, as Nathan just said, with articles, you can do that with videos, you can do that with podcasts, it’s just that on one side, you will have the written words, on the other side, you will have your facial expression, your tonality, your voice, on top of the words as well, because the words also play an important part. And this is how you can create incredibly engaging content. Now, it’s time to, we’ve reached the part where we’re going to lift the veil. This islifting the veil, we are lifting the veil, where you’re going–
– Should I take off my blazer?
– It depends, you have a shirt underneath, so that’s fine. So now we are going to do, lifting the veil, we’re going to make sure we lift the veil. And you’re going to share something that you do in your business, or maybe you use, that makes the difference, and everyone should know about.
– Cool, yeah.
– What is that thing for you?
– So, one of the reasons that I get so much engagement with my posts is that they are focused on specific people, right? Most of my posts begin with me tagging, so I post a lot on Facebook.
– This is a, I was using LinkedIn before, and I’ve moved on to Facebook now. I like it more, I dunno, it seems more fun, it’s more community-driven.
– It seems, to me.
– I mean, I’m working on LinkedIn as well, but anyway. They’re really focused on answering specific people’s questions. Because I know that whenever I’ve got a question for someone who’s an expert, I’m actually helping the room when I ask that question, because there are, you know, if I’m in a room of 50 people, there are probably 10%, 15% of people who are thinking the same thing and want that question answered themselves, they’re just–
– They just didn’t ask it.
– You know, for whatever reason, they don’t ask the question. So, what I do is, whenever I post something, I’ll look at who’s liked it, I’ll look at who’s commented, and I’ll divide those two into different kinds of leads. So the people who like it are kind of like, cool-ish leads, I mean, what’s a like? You don’t even know if they’re read it, right? They’re just like, blah, blah, blah, blah.
– Hey, I see a post from Nate, like.
– Yeah, I mean, and that’s great, they’re obviously a supporter of you.
– And they wanna show that they’re supporting you, but perhaps you haven’t quite spoken to them directly.
– So with all of the likes that I get on an educational post, I’ll send them a message that says, hey, thank you so much for the like, I’m really looking to answer a lot of questions and deliver value to a lot of people, what can I help you with, with regards to content?
– And sometimes they’ll be like, oh wow, I’ve got nothing at the moment, but I’ll get back to you later. Or sometimes they’ll give you an idea for a piece of content, right? So I was speaking to a woman who walks dogs the other day, on Facebook, ’cause she liked one of my posts, and she was like, well, to be honest, I don’t really even know what content is, soI like your posts, but I have no idea what they’re about. And this was a huge learning point for me and my business, and being like, oh, actually, perhaps I’m not making it simple enough, right?
– And I’ve got another piece of content, and I bet thousands of people have asked that very same question. And then we get to the comments, right? So anyone who comments on your post has probably read it, or at least cares enough to put in those few extra seconds to be like, great article, I really enjoyed reading this, thank you so much, you know what I mean?
– So they would be your warmer leads. Now, with these people, I would recommend saying, hey, thank you so much for your comment, it means a lot. Ask them the question, as well, about what they’d like to see from you, and then go one step further and say, hey listen, would you be interested in seeing how we can work together? And then booking a sales call from that.
– This is very powerful. It’s incredibly powerful, because a lot of people, they will just create content, and then leave it there. And the money’s in the followup. The money–
– Money’s in the followup.
– Always in the bloody followup. And now, you have put all this effort in creating content, and to create a good piece of content, or you will hire a company like Nate’s company, or you will take time to create this great piece of content, or your team will create this great piece of content. But what’s the point?
– And what’s amaz, sorry, sorry Simone, I’m just gonna interrupt you.
– Go for it.
– But what’s amazing about, what’s amazing, once you start getting the ball rolling, and you’re answering all these questions that you’ve asked people to say, what is it that you need to know? Help me understand. What they’re giving you, is they’re giving you objections that you can answer by answering them quite clearly. Then, later on in the process, whenever you have this objection again, you can say, wow, great question, I’m glad you asked that, a lot of people also are wondering the same thing. I’ve written this article that should explain everything for you, I’m gonna follow up with you tomorrow or next week, and if you have any more questions, I’m sure I’ve got a lot more great stuff to help you out. It’s not about selling anymore, it’s about helping, what did I say? It’s not selling to people, it’s selling with people.
– We are bombarded with information in today’s age. I can Google anything, right? But the real question is, why do they wanna work with you? And it’s because you held their hand through the process, until the only question they have left is, how much is it? Can I afford it? You know? Do you do payment plans? And at that point, you’ve basically made the sale. If anyone ever asks you, how much is it? In their brain, they’re already trying to do the mental calculations of, all right, I think it’s gonna be this much, can I afford it? They’re mentally going through their bank accounts, right? That’s what is so powerful about content creation, is that you are just answering objections consistently, and providing value consistently, and then, eventually, people are gonna come to the conclusion that, wow, if I’m not working with this person, then I’m missing out, and I am limiting my own business.
– And instead of doing tonnes of sales calls and selling yourself and explaining yourself from scratch, the leads that are coming from content, that have read your content, they already trust you, they already like you, and they already see you as an authority, they already see the value in what you can provide. So then, it becomes, literally, a matter of, how much is it? Instead of–
– It’s just logistics.
– It’s just logistic, instead of, ooh, are you the right person? Or, is your service the right service? Those question have already been handled through the content. So you mentioned that a part of your content is also objection-handling.
– So you create content to handle some objection. So what I want to wrap up this interview with is, can you give me an example of a piece of content that, for example, you use to handle one of the objections that one of the clients had to working with you?
– So one of the, one of my clients, who’s doing really well, he’s, what’s the term he uses? He finds culture change in engineering companies, right?
– So engineering companies are very well-known for being quite stuck in their ways, and having a complete divide between the engineers and the management, and that leads to, one, wasted money, two, a lot of conflict between the two groups, and three, just poorly managed companies.
– But obviously, he’s gonna sell to management, and work with the engineers.
– So one of the biggest objections they had was, well, we don’t care, it’s not gonna make us money. So we produced an article about why quarterly reports are lying to you. Right?
– So immediately, right then, for the audience, obviously, there’s like, what? We run our business on quarterly reports.
– If the numbers haven’t gone up this quarter, then are there no-no words allowed on the show?
– Ah, no, go for it, go for it.
– Sorry. We fucked up. If our quarterly reports are going down, then we fucked up somewhere, right? So we produced this article that’s like, they don’t matter. Or, they aren’t what you should be focusing on. And suddenly, we’ve provided a mindset shift for management, or we’ve at least provoked some controversy there, where they’re gonna engage with my client. We’ve also handled the objection of, well, it’s not worth it, because the conceit of the article is that quarterly reports don’t show anything. It’s the end-of-year reports. I mean, with engineering specifically, they’re on a five-year R&D cycle, so they’ll typically put out new engines, or whatever, every five years or so. So what’s a quarterly report really gonna show you? If I can produce an engine in five years, and–
– And you are judging me on the quarterly report.
– You’re judging me on a quarter? How does that make any sense whatsoever?
– So that’s the kind of thing that we’re doing. I mean, I’ll give you another example, actually, ’cause that was quite niche, but something that every business will run into is, it’s too expensive.
– Right? It’s too expensive, I can’t afford it–
– Unless you are too cheap.
– Yeah. That’s an entirely different problem.
– But let’s say that you have the right pricing.
– Yeah, let’s leave it ’til you have the right pricing, right, it’s too expensive. And what I would say to that is, there’s two real pieces of content that you should put out. And one of them is very negative-focused, and that’s, well, here’s what happened with people that didn’t invest in this. Right? So take my business, for example. Here’s what happens if you don’t invest in quality content. You’ll actually lose leads, because people will see that the content you’re putting out is just shit, and it’s not providing value to them, you’re damaging your brand as well, within the market space, because, again, no one’s engaging with what you’re putting out, no one cares, it’s generic and useless, and finally, you’re losing an attachment with your existing client base. Because they know it’s not you, they know it’s inauthentic, they’re like, who is, you know, I thought I was working with you, not this online persona that’s clearly–
– Not you.
– Not what you’re about.
– Then, conversely, you can say, well, here’s why content is worth the investment, right? Because leads will qualify themselves, they’ll either completely agree with you or completely disagree with you. Obviously you want these people to work with, but these people are great, because at least you know that you’re doing something different from everyone else. Similarly, people will understand your brand message, they’ll love your values, they’ll stick with you through thick and thin, they’ll become actual fans of your business. We talk a lot about clients, and then we talk about fans. Fans will shout your name from the rooftops and be like, you have to work with this person.
– If you’re gonna do this, you have to work with this person. And that’s what content does. Even people who haven’t bought from you. That’s insane. You know, we sell programmes for 5000 pounds where it’s implementation for them, we sell products for 15,000 pounds, I get it, not everyone can afford it. But the fact is that on Facebook, and when I go networking, people are always like, wow, Nate, all the stuff that you’re putting out is fantastic, and it’s really helping with my business. I mean, look at some of the comments that I get on Facebook.
– A woman literally said, oh my goodness, I was struggling so much today, and this piece of content has really helped me, and my staff, produce this in way less time than we thought. And, you know, that’s kind of what makes it worth it, as a side note. And finally, you know, my third point in, why investing in content is a good idea, is just because it helps you understand more about your business. Because good content is hugely consultive, kind of like that story I told you earlier about the client in Switzerland. So those would be how I would handle the objection of, oh, it’s too expensive, is you do one article–
– And would those be two separate articles?
– Two separate ones, yeah.
– It would be two separate articles, one focused on the negative, one totally focused on the positive.
– Any piece of content that you put out, only focus on one idea.
– Brilliant, fantastic. So think about, now that you’re listening, what objection come up? Time, money, it’s not the right product.
– Why you instead of someone else? So all these kind of things that you know, somehow, they might come up during the conversation, create pieces of content around that. Because, by doing it, first of all, you are already answering objections that people will make during the sales call. Or they will actually book the sales call, because, already, I’ve handled the objections, up front, that stop them from getting on the sales call, so it’s not just about that sales call. Nate, it’s been a fantastic interview, jam-packed of value, absolutely loved it. Now, I know you’re running events, and also you have a blueprint for people that want to–
– Why, yes I do, Simone.
– Become better with their content. Right, so let us know about that.
– So, on July 10th, my dad and I are running an event in the Park Plaza Sherlock Holmes on 108 Baker Street from half past six to 9 p.m. We’re gonna be going through a lot of the things that I spoke about in this interview, but in a bit more depth. So my dad has generated over a million pounds in investment, just from doing Facebook Lives, which is kind of insane, and sounds stupid, right?
– You know, just someone posting videos on Facebook has managed to generate over a million pounds in investment. And I’m gonna be going through techniques that I use with myself and my clients to help them create content quickly and easily. because I know you guys out there want to produce content, and I know that you’re trying to, but there are some hurdles that are in the way, it might be a mental block, it might be that you don’t know what to write, it might be you don’t have time, it might be that you’re worried that no one will care, we’re gonna go through each one of those and help you guys understand how you can create content quickly and easily. Also, for you guys, I’ve included a free download to my 7 FIGURE CONTENT BLUEPRINT, which is five keys to great content that you can put out. Five keys to storytelling that you need to follow in order to have effective results with the content that you put out. Now, normally, that’s 147 pounds, but, Simone, with his Italian Stallion negotiation skills, has managed to just give it away for free, I dunno how you managed to swing that.
– I forced you, you were scared. You were scared about, you were scared to get into a fight with me, and that’s why we had to put it for free. Guys, both the links are here in the show notes, of the event, and if you can’t attend that event as well, there are going to be events in the future. Or if you are listening to this recording, maybe, after the event, because you have been listening to it after, then check the link anyway, because there will be updated version of the events. I’m involved in the events as well, so I will be there, I’m really excited. I will really excited to see you. And so the next one is on the 10th of July, and then we’re going to have one, we’re going to have frequent ones. So check out that page, book your event, and get THE 7 FIGURE CONTENT BLUEPRINT, because I’ve read it, it’s freaking awesome. You must have it too. Nate, thank you very much. It’s been an absolute pleasure having you on the show.
– Thank you so much, this has been a lot of fun.
– Oh, I’m glad you had a good time, and hopefully you had a good time too, ladies and gentlemen. If you haven’t subscribed yet, to the show, make sure you subscribe right now. Click that juicy, sexy button right now, there and then, yup, done it, good job. And then, leave us a five-star review if you are on iTunes, it will help us spread the word. I’m sure Nate will really appreciate it, and don’t do it for me, do it for him. And leave us a five-star review. Thank you very much for listening, and up until next episode, remember that together, we grow exponentially. Ciao.