Welcome to episode #169 of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/,
I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.
Today I have the pleasure to Interview Marc Mawhinney
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising)! He achieves this with his coaching programs; his podcasts (Natural Born Coaches and The Marc Mawhinney Show); his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.
He’s been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. You can learn more about Marc at NaturalBornCoaches.com
In this episode we talk about:
- The good, bad and ugly of the coaching industry
- Do you still have to call yourself a coach is now out of fashion?
- How Mark uses the 1 email a day model to get consistent clients
Connect with Marc Mawhinney
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– Ladies and gentlemen, welcome to another episode of Explode Your Expert Business Show. And today, I’m here interviewing the one and only Marc Mawhinney. How you doin’ Marc?
– I’m doing good, Simone. Your name’s fun to say. Not just Simon, it’s Simone.
– It’s fun to say. You’re the first time, you’re the first person ever, to say that my name is fun to say. Most of the time people will curse me because they cannot pronounce it. Or, they will find very, how can I say, entertaining ways to pronounce my name.
– I’m sure you’ve heard it all.
– Yeah, I’ve heard it all. I’ve heard ’em all. But, we’re not talking about my name, Simon, we’re talking about how do you grow your business. But before we go into your story, and what got you to where you are right now, I have a question for you. Now, you called your podcast Natural Born Coaches. What was the reason why you called it Natural Born Coaches? I’m sure there is thinking behind that.
– So when I was launching my podcast, I wanted to have my keyword in the title. So I wanted coach, coaches, coaching, something like that in the title. And I couldn’t for the life of me come up with a title for this podcast, because everything was either taken, like the URL, so it wouldn’t work, or whatever. And here’s a little tip that could help your people if they’re tryna name a podcast, a programme, a book, anything. What I did was, I took two lists, movies and music, and I looked at the Billboard top 100 for the last 20 years. And what I was doing was, I started with music and I went down every single year looking at those top hits. And I was inserting my keyword in the song titles and in the band’s names. So, I was putting coach, coaches or coaching in there, nothing was working out. Thank god I didn’t do this, I almost named it No Coaches on the Block. And thank god I didn’t. I used to own that URL if anyone wants to grab it I think it’s free now. So I went through all the music, nothing worked. And then I got to movies and I started, this was in 2014, so I started 2014, 2013, 2012, nothing was working. I got down to 1994, 1995, or whatever, and came to Oliver Stone’s movie, Natural Born Killers, and I inserted coaches into there. Natural Born Coaches. And, then I had the most nerve racking 10 seconds that any online entrepreneur has, that’s when you go over to GoDaddy, or wherever and check to see if the URL is available. And you push a button and you’re like, ah, come on. Luckily it was available, bang there we go. That’s how I came up with Natural Born Coaches.
– That’s such a great story. Thank you very much for sharing.
– I’m glad you asked it, yeah.
– I was curious, ’cause a lot of time we all have our reasons why. Sometimes it’s a very deep metaphysical reason. You know, I’ve downloaded this name from the star and it was written by Akashic records. And other times, it’s like, no there was no URL available.
– Right, but I should say that it worked really well for it because I believe that the best coaches are natural born coaches. They were born to do this. So it just, it was one of those things that I should of told you the heavens opened up, the clouds parted, and a bright light shone and hit me as I was hiking up a mountain. Yeah, angels singing and it was a very profound experience. But no, that’s what happened to us. So I recommend anyone watching if you’re stuck on name try that technique and see if it can work.
– That’s so brilliant. So now, let’s talk about you. How did you get started in doing what you do which is helping other coaches, getting clients, and building one of the largest Facebook group for coaches that there are. And how many members do you have right now?
– Well as you’re recording this, we’re just shy of 15,000. I think we’re 14,600 and some, or somewhere in that range.
– Which is a nice, which is a nice size group. So, how did you end up creating this for yourself?
– Well, make a really long story short, my background’s in real estate. So I did real estate for 10 years roughly through out my 20s. And when I got into coaching, I actually started with very, I’d say no niche, or no niche whatsoever. I said, I wanna be a coach for entrepreneurs. And as I was working with people, I had several clients that were bricks and mortar, traditional businesses, and I had a few clients who were coaches. And it was night and day, I preferred working with the coaches. Nothing wrong with Joe Plumber or whoever but I just, the coaches got it. They were fun to work with. I enjoyed helping them set up their packages, the pricing and all the other stuff. So I said, you know what, I’m going to focus solely on coaches and I’m going to refer anyone else that comes to me that’s not a coach, I’ll will refer them off to a good coach that I know. And that’s what I’ve done even to this day. And by focusing on that one group of people, it gave it, that laser focus, and it made it much easier for me to, whether it be creating content, getting my message out there and so on, I know who I’m speaking to. I’m not trying to talk to everybody. And that’s an issue that a lot of coaches have is their trying to be all things to all people. And that’s not a good way to do it. So, in a nutshell, that’s how I got started with it.
– And I have a bit of a controversial question I would love to ask. Because we are both in an industry which some people can laugh about. Because we have this kind of thing, okay, you are coaching coaches, to coach coaches, that coach coaches, that coach coaches, that coach coaches and coach coaches. So, you’re making money from coaches right? And, there is people that appreciate it, because they understand that they need it. And there other people that point the finger and they say, no well, this is all a scam. And, you’re making money only from other coaches. So what would you say, what are your thoughts around it.
– Well, I’ve heard that before too. People talk about the gold rush in Alaska, or wherever that the people making money were the ones selling the shovels, or the, you know, the pans instead of the prospectors that were actually looking for gold. And it’s funny because some of the people who said that, I then notice they get into doing what I do and they can’t make it. So it’s not easy, I can tell you from the amount hours I’ve put into it. Now don’t get me wrong, there’s advantages, because as I mentioned coaches understand the value of being helped. And they understand coaching. But, I would challenge anyone like that, hey, if you think it’s so easy, why don’t you hope into this and you can serve as coaches and we’ll see how you do with it. With my podcast, I’ve done almost 600 interviews with Natural Born Coaches. And that’s with successful coaches. And I can tell you that they are working with all sorts of people. They are not just coaches who coach coaches. We’re gonna set a record for the number of times we can use the word coach in a 30 minute interview. But, they are people that are health coaches, they are people who are working in the sales field, they’re working with traditional bricks and mortar businesses, relationship coaches, blah, blah, blah. So I would challenge anyone to go through and look through those 600 or so interviews on NaturalBornCoaches.com you will see that there is a broad range of people. There are people hiring coaches who aren’t coaches believe it or not. Those people. And I think we’re just at the tip of the iceberg now. As the years go on, more and more people who are out in the real world who are living down the street from you or your coworkers or whatever, they’re gonna start hiring coaches. It’s gonna become a normal, more normal thing. So we’re just seeing the tip of the iceberg now.
– That’s a beautiful answer. That’s a very beautiful answer. Because I’ve had many people pointing the finger at me and because that’s something that I do as well. And in particular we are focusing mainly on the event side.
– And so, I have many answers for it but I never put it in that way. And I think it’s completely right. Give it a go. Give it a go and then you see if you’re making it.
– Somebody once posted this was relayed to me by a coaching friend I know and they said, what did they say? That coaches who coach coaches are pond scum. Or something to that effect. Like oh wow, okay. We’ll rush out and go grab pondscum.com if that’s still available. But again, I would challenge any of them then, if they think it’s an easy niche to work, jump into it and show us how easy it is. ‘Cause it’s not.
– ‘Cause on the other side, is even more sceptical.
– Yeah, and there’s a lot of competition out there,
– There is a huge competition. They are very sceptical because they might have been burnt in the past. Or, they know what another person is doing when selling to them, most of the time.
– Yeah, they know how the hotdogs are made, like they say. But I would say as well, is there are a lot of people in this niche who don’t have the results to backup. They roll out bed today, and they just, yeah, yeah, yeah, I’m a coach who coaches coaches. I think anyone looking at my business can look at what I’ve put out there between the podcast, between all the other things that I’ve been doing over the last five years. And they can say hey, this guy’s serious, he’s passionate about what he does. I’m creating so much content out there and putting so much stuff out for coaches that they can, and I’ve worked with hundreds of coaches and gotten them the results that they wanted. So I think there’s more of a track record. But, you’re right, in a certain extent if somebody just rolls out of bed today, doesn’t have a clue what the heck a coach is and then they try to work this niche, there’s a disconnect there, it’s gonna be, I think that is pond scummy.
– I agree with you. Absolutely, and then I have another question that I wanted you to address.
– What’s next about like Donald Trump or something. We’re talking about controversial stuff.
– No, no, I don’t.
– Let’s talk abortion.
– Who’s Donald Trump by the way. The other question is about the coaching industry. ‘Cause you are very involved and you’re very passionate about the coaching industry. And everyone thatthey always recommended me, because, recommended you, because you have the industry, like you care about the industry as a whole. You do not just care about your business but is a care that you have about the industry as a whole. And that’s something that I have too. That’s why, I connected with a lot of your messages that you were putting on your Facebook group and a lot of your content that you put online. And the other question that I have is, a lot of people are saying that the word coaching now is so overused that you shouldn’t use it anymore. Or, the word coaching is dead. No, no, don’t call yourself a coach because people are going to not work with you just because you call yourself that. And now it’s becoming like I’m a multilevel marketer, I’m a coach. So there is this trend which is popping up and people that are saying it. What are your thoughts around that side?
– I’ve noticed the same discussions going on. I think it’s kind of silly. If you’re coaching don’t be afraid of saying that you’re a coach. I see so many, I talk to people and they’ll say, well I’m not a coach, I’m a manifesting bitch boss babe, or whatever. Okay, well you’re a coach right? I was in an airport in San Diego, and I went into a book store and I put this up on my Facebook. ‘Cause I took a picture on this bookshelf. Like three or four straight books had a play on bitch, boss, babe, that’s what they all said. And I thought that’s a new thing now. It’s not coaches who coach coaches. It’s bitch, boss, babes, I don’t know. But, if you’re coach, you’re a coach. And don’t worry about it. You got seven point something billion people in the world, you need very few them to have a successful coaching business. If someones not gonna work with me ’cause they put their nose up about the word coach then I don’t wanna work with them anyways. But, with 10 clients, if you’re charging what you should be charging, you can have a very successful business. Now, you’re gonna kill, some of you’re viewers are gonna kill me if they’re in that network marketing. And I’m not a fan of network marketing. So, I take offence to be dumped in with network marketers, but anyways. Not saying they’re all bad people, it’s just not my thing with it. And I think coaching is very powerful, it can change lives. And we shouldn’t be ashamed of using that word.
– Thank you for sharing, I really appreciate it.
– Yeah, now you’re gonna get a bunch of hate mail from network marketers.
– Well, you know what, I don’t, I think personally on this matter, it’s less about the person and it’s more about how they apply their business. Because I’ve known some very successful network marketer and they are incredible people. And they build great businesses. And then I’ve met other network marketers and they’re just like, please stop whatever you’re doing because you’re destroying your industry. And I think that we can use the same in the coaching industry. You’ll find great coaches that you respect and you value, and you see the work and ethic that they put behind every single thing that they do. And then you see others that they’re like, oh my god, way are you even doing this?
– Yeah, well my background, like I mention’s in real estate. So I was, I was a real estate agent for a decade. You wanna talk about being called pond scum. Real estate agents are down around politicians, used car salesman, or whatever. So it was actually a step up for me, to go from real estate agent to coach. This is a pond scum edition.
– Can I go from, I went from waiter to coach. So there is a, it didn’t happen straight away, took me four bloody years but then it finally happened. When it happened. That’s a very good conversation. I like that in particular because there are a lot of conversations around the industry right now. Does it needs to be, actually this the last question I want to ask around this part. Do you think this industry, the coaching industry, needs to be regulated or not? ‘Cause at the moment it’s not a regulated industry. There are private organisation, they do qualifications. People can argue that they’re worth something. People argue that they’re worth nothing. What are your thoughts around it?
– Well, I’ve heard the arguments and, well first off, if government’s ever involved, my default answer is hell no, ’cause government tends to screw up whatever it gets it’s hands in. So I don’t want government touching, whatever. You know, the industry already is in a way, regulated. And what I mean by that, not like certain profession, but what I mean is the cream generally rises to the crop. If you’re a bad coach, you get in there and you rip off a bunch of people. And you’re just not doing a good job. Word gets around very fast in online world. There’s people I saw a couple years ago that were doing very well, but they weren’t backing up what they were selling. And it’s like Bob Burg told me, when I had him on my podcast. Bob Burg wrote the book, The Go-Giver, and Endless Referrals, and some great books. He said money is echo of value. So you have to have, to get money in your bank account you have to be providing value. So those, the pond scum coaches who are the sales people, great selling but they can’t back it up. Sure, they’re gonna get some sales there but they’re not gonna get any repeat business any referrals, or anything like that. And they’re gonna work their way out of the industry. So in a nutshell, no, I guess that’s my answer is that, not that regulation in the traditional sense of the word. And, I mean, we could get into a whole discussion about certifications and stuff like that. I don’t have a certification. The school of hard knocks is my certification. There is good coaches who have certifications, there’s bad coaches who have certifications, and vice versa. Good coaches who don’t, and so on. So, yeah, there it is. We could do a five hour podcast on that whole thing.
– Yeah we can move to the topic now. So thank you for sharing you point of view. These are question every now and then I love to ask. Because I have my opinions. Everyone else has their opinions and I think it’s important that we care about this industry and we keep those conversations alive, personally. So now, the question is about you and the way you grow your business. What’s working right now in growing the business that you have? Because you’ve been able to have a fair amount of followers, fair amount of clients, fair amount of business success, the podcast and everything. So what’s working right now in your business that you’re saying, okay, these are the things that work the most?
– I’d say daily emails are a big thing. So, I started daily emails in the spring of 2016. I have not missed a day since then. And I won’t miss day unless I get hit by a bus or something crazy like that. But daily emails I think are incredible. They’ve done wonders for my results from my email lists with with my business. A lot of revenue from my email list. And I’ve gotten a lot of other coaches onto that daily email train. And I know some people are thinking, oh god, daily emails, I would unsubscribe from that list so fast. And throw a rock through the person’s window and all this other stuff. They work. It takes a bit of a leap of faith. Because a little voice in your head will be thinking oh god, it can’t do daily emails. I highly recommend it. So daily emails is something that has changed my business. It’s a huge part of what I do. Email isn’t dead, don’t believe any who says that. And, daily emails are the way to go. Don’t, Ben Settle put it best. He’s a big daily email guy. He says a lot of people treat their email list like booty call, they only email them when the want something. So it’s, Saturday, or sorry Sunday morning at 1 a.m. 2 a.m. You know, it’s texting that girl you wanna hook up with or something. That’s not the way to treat your email list. You email them every day. And don’t be afraid to sell by the way. You’re entertaining them, you’re telling stories, giving them stuff. You want them to open the emails. Don’t be boring. But don’t be afraid to sell either. And I highly recommend daily emails.
– Is there any particular strategy that you follow when you’re sending your daily emails? In terms of content, time of the day, that you found working really well for you?
– Well I say send them the same time everyday. But there’s no magic time. So whatever time you pick, stick with it. I send my emails out 7:30 a.m Eastern time, every single morning. And then there’s some days I do multiple emails. If I’m doing a promotion, doing something, I could send upwards of six or seven emails a day. Not usually. But, at 7:30 a.m. Eastern time zone that goes, and the cool thing is people accustomed to seeing you in their inbox. So I remember last year I had issue with AWeber, that’s who I do my email with. There was a glitch, and there was a delay of a few hours for that email to go out. I was getting emails from my subscribers saying, where’s your email today? They thought I unsubscribed them from my list. One of them thought I was doing a social experiment. I’m like no, there’s a tech glitch with AWeber. And it would end up going out a few hours later and everything was fine. But that shows how people get used to seeing Marc or Simone in their inbox every single day. So I highly recommend, don’t get too hung up on trying to pick this magic time or anything like that. I know some people who send them out at 10 p.m. consistently. Just pick a time and stick with it. I mean, a few other tips is, you don’t have to do 10,000 word manifestos. Mine are generally upwards of, you know, they might be 200, 300 words tops. I tell a story, or I give some sort of nugget there, and then I transition to the call to action. By the way, after I tell the story, by the way, I go over this in greater detail in module three of my blank programme, more details here. Or, whatever.
– And is the call to action always a sales call to action? Or, you alternate a call to action with one day there is a sale, one day there is a link to a blog post on the website, or to a post on the Facebook group? What’s your strategy around it?
– Usually it is to, well usually the last two weeks of the month I hit my print newsletter heavily secret coach club so it’s sending them to secretcoachclub.com. That was my sneaky way of putting a plug in here to Secret Coach Club. The first two weeks of the month are more if I’m doing a joint venture with someone. Or, a webinar. I’m sending them there. The odd time, I’ll send them to one of my podcasts, that could be the call to action. But usually it is a sale. And a lot of coaches are afraid to sell. I say, you have to sell to help. And unfortunately a lot of coaches can’t get past that. And that’s why they’re struggling. So don’t be afraid to sell. I say ABO, always be offering.
– Yep. Who are your biggest influencers that you followed, where you took inspiration of using this model? So you already mentioned Ben Settle.
– Yeah, yean Ben would be one of them because as said, he got me into the daily emails. I had him on my show a few years ago. The late great Gary Halbert is one of them. The prince of print, really big in the copyrighting world. I recommend anyone check out Gary Halbert’s stuff. So they’ve been some big influences. What else, Sean D’Souza. I just did a joint venture with Sean, he’s great. He’s with Psychotactics, he has some really cool stuff. So, Sean D’Souza’s another one. One of the things I’ve done is, you know how the online world, there’s so many voices you can very easily be on hundreds of email lists. And following all these people. I try to be very selective with who I follow. If it’s someone like a Ben settle or someone like that I will follow them. But I don’t follow hundreds of different people. Because, frankly most people online are full of it. I just, I go with quality over quantity. And that’s another rule which is good for any, I now take the approach, ’cause I’m in my fifth year of online business. I assume someones full of it unless they prove me wrong. So you’re not full of it Simone, but anyone else who approaches me they have to prove themselves to me. I think they’re full of crap until they prove otherwise.
– Well thank you for trusting the work that we put in. I have another guy, because I using the, that’s why I was very interested in the one email a day model. Because it’s the one that I use as well. And, I’ve been using it for the past two years. And I think the first two months I was getting use to the complain and people saying too many emails. And then getting use to the fact of if you don’t like it you can unsubscribe kind of answer. And then, the other was to look at different strategies different call to actions. Different sales point. And yes, it works like wonders. And a guy that I’m following is Ryan Lee,
– Yeah, I know Ryan. We’ll I say know, I’ve done a training for his Freedym community once. Around printing newsletters, so I know of Ryan.
– I’ve seen your training. Because I did your training, I did a couple of training for him on selling from the stage and selling from
– And he’s a big daily email guy, yeah. At his coffee shop every morning, he’s saying what he’s drinking and he’s sitting on his table.
– It’s coffee shop, so you know where he’s at, you know it is coffee shop. And this coffee shop close down actually, the coffee shop closed down and he had to change, damn it. But this is the kind level of relationship that you build by sending an email a day. And what you said was brilliant. Is that people are getting use to see on inbox. So even if they don’t open the email, they still see you. It’s still branding. It’s still, you are there at the back of their mind, so then when they need you will be there. And I give this example, think about the programme from James Wedmore, YouTube programme, three, four years ago. The reason why I bought from him it is because he was sending me everyday an email. And I’ve been on his email list for about a year and a half and not even open one email. Then I open the email, I go on his webinar, I bought the programme.
– Yeah, fun fact, my brother edits James’ podcasts. So, I have a twin brother.
– Yeah, he does James’ podcast. So, I’ve had people who’ve bought from me, they said Marc, I give up, I just bought it. ‘Cause the approach I take I call it the casino strategy. So, if you’ve ever been in a casino, the good example, about a year or two ago, I won, nothing crazy, a few hundred dollars at the casino. I went to collect my winning at the cage at the back and then I went to turn around to leave the casino, and they make as difficult as possible to leave the casino. You’ve got rows of slot machines going I different directions, it’s like a maze. And they get the flashing lights, the cool slot machines. You got the Walking Dead slot machine. Oh, there’s Willy Wonka. And it’s got the bright lights, the sounds and people cheering and all that stuff. And casinos they do that for a reason. They don’t want you to be able to escape that casino before you pay money, all your money to them right. So, for me and anyone creating content online I say to do the casino strategy where people can’t turn around without bumping into Marc. They’re on my email list, in a perfect world, they’re on my email list, they’re in the coaching jungle Facebook group, they are connected with me on Linkedin, they’re all over the place. They’re listening to the podcast, they’re seeing me when they close their eyes at night to go to sleep. They’re seeing my face, I’m hunting them in their dreams.
– Wow, that’s creepy, that’s creepy, that’s creepy, but necessary.
– Yeah, now I’ve heard somebody give some really bad advice last week where they said don’t create too much content. It’s better quality over quantity. It’s better to put out something good once a month as opposed to just a bunch of stuff everyday. I disagree with that. You have to put out good stuff don’t get me wrong, but it doesn’t have to be the meaning of life everyday. If your only putting something once a week, once a month, I don’t care what it is, it could be the best content in the world, it’s gonna get drowned out online. There’s just way too much noise out there. And it’s changed a lot, even since 2014, when I started.
– You look at brands, if they stop doing ads. People will stop buying from them. And I think you need to treat yourself like a brand. Look at what other people, other brands do, they are in your face every single time.
– Yeah, I talked to a coach a few years ago who had a really good year. And she decided to reward herself by taking the first three months of the following year off to go to a sunny warm island somewhere. She said I’m gonna take January, February and March off I’ll be back at it in April, and the results I got from this year will carry me over. It’s only three months. And she told me that, she had to start her business essentially from scratch when she came back in April. Everything she’d built up, that momentum stopped over the 90 days. So maybe I’m a little paranoid, but I’ve been through a business closure before, I’ve been through a couple in the real estate world, so I don’t wanna rest on my laurels and think, oh, I could take my foot off the gas now. I am a very, I’m paranoid when it comes to success. I wanna keep pushing, and pushing and pushing. I could never take three months off like that. And I always remember her story, which she stopped the ads and the content, and every thing else. Bang, everything dried up.
– Yeah, and right now we are, I mean, it doesn’t have to be that you are not taking any time off. You can scale up your business, you can schedule content up front, and while you’re on holiday, the content goes out and your assistant will schedule the content. But, it’s important to have a consistent presence. Do you schedule you emails up front? Or, do you write them everyday, day by day?
– Well, I hate to ruin the magic, everyone thinks I’m seating right in the front of the laptop then I hit send and it goes out. But, I do batch them. So, I like to be at least two weeks ahead. And ideally a month. Now, I may tweak some things. If something happen in between them, I go into that email a do a few little things. You’re putting a lot of pressure on yourself if you write that day’s emails that morning. You’re sitting in front of a blank screen and you have to come up with something. I have an Alexa Flash Briefing that’s a shout little daily one minute show called the Marc Mawhinney Minute. I recorded three months worth of shows just a little while ago. I batched them. That way, I’m not sitting down in front of a computer and having to record all that. So I do batching all the time, whether it be emails, podcasts, Alexa flash briefings, or so on. I highly recommend doing it that way.
– Yeah, it makes your life much easier. It makes your life much easier. That’s something I still need to get used to. Because I’m writing in my email every single morning. I wake up, that’s the start of my daily routine, that I feel is like getting my coffee. I wake up and I’m writing my email.
– It’s whatever works for you. If that works for you go for it.
– But, I find that it can be limiting. That can be limiting. So someday it works because I can be more relevant for something that maybe happened in conversation recently, and this is something that cannot be done by scheduling. But of course you can always change the schedule like you’re doing. You go back and you tweak some parts of the emails. But then, so that’s the limiting part, is just that it’s the commitment of batching. So, I’m focusing right now on batching the podcast. For today, this is the moment I’m talking to you is my eight interview I’m doing. So I’m actually one with this chair at the moment. I’ve been glued to this chair for the past eight hours. And I’ve got another 10 hours of recording tomorrow. But then it’s done because I’m doing the podcast which is three episodes week, which this one, Explode your Expert Business Show. And then I’ve got the daily podcast on Alexa Briefing which is everyday and it’s called, Simone Vincenzi Talks Business. But these are done every single day. And I agree with you, that the content needs to be consistently put out there. Other question I have for you, before we go into the final part of this interview, is how do you then transition from content to engagement and following up with people. ‘Cause I’ve found that every people have different strategies. You’ll put a content on your social media, do you wait for that person to contact you and apply for the call, or buy the programme, or respond to the email? Or you will do also activities of actively reaching out to them?
– My whole goal with what I do is put engaging content out there, where I’m making offers I’m inviting them to take the next step. They’re reaching out to me. I’m not chasing them. So back in my real estate days. I was a chaser, I was like a dog with a car. I had to phone home sellers. And I used to have to hound them and it was a lot of prospecting. And I specifically said to myself when I got into coaching, I don’t wanna chase anymore. I’m getting too old for this. So I said, and if you have to chase somebody, as a coach, and twist their arm and do a big sales thing, then is it gonna a good relationship? Probably not. Because you had to sale them on it. So, I’m not saying you don’t follow up. I will follow up, I’ll check in with people if we’ve done a call, a discovery call. And, they’re not ready to take the next step I’ll make a note to check in with them. But for the most part I’m more of the school of thought that I’d rather them come to me. And that’s the cool thing about doing things like daily emails, consistent podcasts content all over the place, people will stalk you, but in a good way. So I’ve had people reach out to me, Marc, I’ve been following you for the last two years, last three year, last six months. And that’s my sales, that’s selling for me. It’s your 24 hour salesman. I would much rather do that, oh good, this is what’s happening now, so we’re gonna tick off network marketers, but we’ll tick off high ticket closing sales experts now. Linkedin everyday I’m getting multiple messages from high ticket closers. And it’s driving me nuts. So all the power to you. You know, I appreciate people who have that the initiative to go out and prospect or whatever, it seems to be the big fad now, is high ticket closers. I don’t wanna be like wanna them that are messaging everyday, hey, did you get my message. And some of them now are throwing jokes and I’m noticing the same jokes, hey, did you get eaten by a pack of wolves? I haven’t heard from you ha ha. And I’ve heard that one. I don’t wanna be doing little tricks like that. I much prefer it if Simone reaches out to me hey Marc I’ve been on your email list for the last eight months. I really like what you’re doing and I think you can help me. Can I book a call and can tell you what I’m trying to do? Great, here’s my calendar. Let’s go. Or, here’s the application form, which I have for calls. That’s a better way to do it, I think.
– Brilliant, fantastic, thank you for sharing. And now I want to go into the last part of this interview, which is called the lifting the veil. So that’s where I’m going to ask you to share something that you’re doing or you’re using, it can be an app, a tool, a habit that you have, that can make your life or business better. So let’s lift the veil.
– Sure. Well, this goes back to the daily emails, and consistent content creation. Of course, you have to get ideas for that stuff. There’s a a really cool tool I use. I’m in Canada but it’s elsewhere, it’s called Texture. And it’s an app that will give you digital magazine subscriptions. So, magazines like Fortune, Forbes, Inc., all these type magazines. 15 bucks a month, you can subscribe to all of them, you get them delivered to your iPad or which ever device. I get a lot of, not a majority, but a lot of my daily email, and content ideas, stuff that I put out on social media, from the Texture app. I’m reading an article that I wouldn’t of been reading without that app. Because, I used to buy a lot of magazines. It drove me nuts to have to through out hundreds of them in big garbage bags. They take up all this space. And I like it with the Texture app. You can save the articles that you wanna write about later, you can put them into folders, can email them to yourself, whatever. So I recommend Texture or an app like that, that will give you magazine articles. I mean technically the same thing with news sites. Drudge Report and CNN. I know Trump will say fake news. CNN, Fox News, whatever. News sites are great for that. If I’m ever stuck for an idea for a daily email, I just go looking at the news sites, and that’s where I get a lot of my ideas from.
– That’s fantastic. Thanks a lot. So it’s Texture.
– Texture, T-E-X-T
– Yeah, U-R-E. Fantastic. So guys, it’s gonna be of the Texture app as well in the show notes, where you can give it a go and take it for a ride. Marc, it’s been a pleasure having you on the show. I utterly enjoyed or conversation.
– Yeah, I had fun.
– We talked about some controversial topics, and some views that we have around the coaching industry. We talked about how you grow your business and how you use your one email a day model. How do you create and batch create your content. And then the Texture app. So, if someone is listening right and said, you know what, this guy Marc makes a lot of sense. I wanna start following him. Or, I wanna work with him, what’s the next step?
– Best place to find me would be NaturalBornCoaches.com. Or, my Facebook group, TheCoachingJungle.com will forward you there. TheCoachingJungle.com. And you’re a member, thank you for being in the group Simone.
– Such a great group, such a great group.
– Yeah, it’s a fun group. So I’m in there everyday as well. But NaturalBornCoaches.com, or ThatCoachingJungle.com.
– Fantastic. They’re gonna be the links in the show notes, so you can scroll down and find them. Make sure that you connect with the market because, in particularly if you are a coach yourself. You know that there is a great power in networking, and great power in connection. And great power in sharing what’s working, what’s not working. And that’s what I found personally in the group. I find that there are just groups that are completely dead, no one is commenting, no one is doing anything. And actually I found that The Coaching Jungle is one of the most active group that I’ve seen. And that’s why I can highly, highly recommended it. Make sure you get your ass to The Coaching Jungle. Great, great group. Marc, thank you for very much for you time, it’s been a pleasure having you on the show.
– Thank you Simone.
– You are welcome, indeed. And ladies and gentlemen, subscribe right now, what the heck are you waiting for? If you haven’t done already, make sure that you subscribe and also leave us a review. Five star of course. Letting me know what did you enjoy the most about this weeks episode. The episode that we did right now with Marc. And that will help us spread word to more and more people so we can keep creating even more amazing content and have great guests like Marc here today. Up until next episode I wish you a fantastic day, and always remember, that together we grow exponentially. I’ll see you next time, Ciao.