Welcome to another episode of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/,
I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.
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Today I have the pleasure to Interview Pete Bennett
Pete Bennett, Founder of ReviewYoo.com explains how having a great online reputation helps you get found and charge more than your competition.
The quote he usually uses is: “Find out what they want, sell it, then rinse, repeat, buy a big house”.
In this episode, we talk about
- Why your online reputation matters
- How to build your online reputation
- How to get maximum benefit from your online reputation
Connect with Pete Bennett
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– Hello ladies and gentleman and welcome to another episode of Explode Your Expert Business show and today I’m here with the one and only Pete Bennett. How you doing, Pete?
– Hi Simone, yeah good morning to you. All good here, thank you.
– Over in London town.
– In London town with a very fancy beard right now as we speak.
– Now Pete, we are going to talk about all things regarding online reputation because you know we can see that companies are getting tonnes of client if they have a good reputation or right now one single tweet or one single negative review can determine also a company to lose a significant amount of clients. So really important topic but before we go into that, tell us a bit more about your background and what got you to this point.
– Okay we won’t go back as far as when a mommy and daddy love each other very much, I presume.
– Yeah a bit later.
– Yeah, I graduated in computer science and maths back when the internet was in its infancy. Yes, I’m that old I worked for Exxon or Exxon Mobile now as it’s called, oil company, for about a decade or so and then left and been involved in many companies. I’ve done consulting. I’ve had companies, a swimming pool company in Spain I think was one of the more esoteric one, a pilates and gyrotonic studio in London Bridge before anyone had even heard of pilates and I don’t think anyone has still heard of gyrotonic. Both of those went bust for different reasons. You learn a lot actually when things go wrong. Probably learn more when things go wrong than when things go right.
– I can definitely agree with you on that.
– Yeah and maybe we should do some podcasts or something about that because there are some common themes actually to prevent things going wrong which I guess you tend to learn the hard way. I’m lucky also-
– We can do a Part Two. We can already see a Part Two already. And we haven’t even started.
– Yes, some war stories. It reminds me of a Heineken commercial actually where you may have seen it. A young guy and an old guy, his granddad or something sitting in the pub and the young guy says to the old guy, says, “So Granddad, have you got any war stories?” And the granddad just turns around and goes, “Nope,” drinks his pint and then it’s Heineken, how refreshing. So we wouldn’t want to get boring with them but I think there are, depending on your objectives, there are some things to learn about business which I’m happy to share. I had some successes as well. I think you and I met when I was the owner of London Translations which was a translation company which I sold back in 2016. I had a conference call company called Ozone Conferencing which I sold maybe a couple of years before that and I also still have one other conference call company called Buzz Conferencing which is still running that I can see now. Money is just being sent automatically. I like businesses where money happens automatically, where computers do the work and of course I now have Review Yoo which we’ll talk about later on which is the online reputation-
– Management stuff but I guess I’ve had a fairly varied journey which has got me to this point. I think when you start as an entrepreneur you have big dreams about where you’re going to go but often you don’t really know where you’re going to go until you’re halfway there. In other words you’ve got to be prepared to move. As I always say, I know you’ve asked me for a quote before this. I’ve always sort of lived by the motto that find out what people want and then sell it to them, rinse, repeat, buy a big house. So always look for the demand and then wait took it back, yeah I won’t talk about marriage.
– Let’s keep the conversation where we meet for movies.
– Yeah yeah.
– For the next movie meetings.
– Yeah we can certainly do some podcasts on that but yeah so rather than look at what you’re interested in, sort of find out what’s in demand in market and then provide it. One of the other things that I do is YouTube consultancy and I helped one of my ex-employees actually at Ozone. I talked to him about demand and supply and internet marketing and he left to set up a channel. Can I mention it? I probably better not mention it but they were doing one percent of the whole of YouTube’s traffic worldwide. And that’s just by following the demand and supply mantra. They’ve made more money now than you could reasonably spend in a lifetime. So it works.
– I can imagine. I know that, a few things, like a few questions here. Question number one is you mentioned that being an entrepreneur you don’t really realise where you’re going up until you are halfway there. Was there a moment or can you give an example of when this happened to you, where you started in one direction and then you changed because you were observing actually or you were realising the direction you were going?
– Yeah it’s a good question. I mean there’s been a number of times that I’ve zigzagged. Usually when I zigzag I like to sell the business that I’m in and then move on and that’s maybe another, it’s a little bit of an obtuse answer I know but that’s maybe another thing we should talk about is building a company that you can sell which once the market starts to change or you get fed up with it, you can get out and you can change because I think some people build themselves into the business.
– So that if the market changes they can’t go anywhere else because they are the business.
– And I know, I’m guessing a lot of your audience are sort of coaches and consultants and things and there is that danger that you, once your face is on the website you can’t flock it and I’ve always made sure that my face isn’t on the website so I can sell the company as a capital asset. So times where I’ve changed is when I’ve seen new market opportunities and probably the origin story for Review Yoo might serve as a good example of that.
– Yeah go for it.
– I mean if I go back, London Translations, when I first started that, there was a huge demand for translation. Technology didn’t do it, so we set up an agency to do it. Technology has moved on. So perhaps London Translations ultimately would not be successful had I stayed in it. So sell it and move on. Conference calling, obviously now you and I are speaking for free. So you can argue that maybe the conference calling business is in a mature state and may eventually die out in which case you know I sold one conference call company. I’ve still got another small one but Review Yoo came about because I thought okay, where’s the world going? When people are buying stuff, what are they looking for in order to make that buying decision? And see it’s not a very sophisticated example but it happens to be true. She wanted to have her nails done. Nail bar and I know that just 300 yards up the road is, on Jamaica Road you may remember. It’s near our old offices. There is a very good nail bar and it’s run by a Vietnamese family I believe. It’s kind of known in the area as being quite a good nail bar and lots of my friends have used it. So I said, “Well, why don’t you go to that one?” So she googled it and she found that it had got some bad reviews. I think two bad reviews, something like that, only two reviews and they were both bad. So I said, “Well no honestly it’s a good one. “You know, a lot of my friends,” obviously you don’t say a lot of my girlfriends, “but a lot of my friends have used it. “So please enjoy,” but she wouldn’t go because it had got bad reviews. So she got on the tube and she went to London Bridge and there was another nail bar around there where she paid probably twice as much because it’s a much more expensive area just because this company didn’t have good reviews and then I thought, yeah hang on a minute. There’s something in this and I thought, well how do I make decisions? I buy a lot of stuff on Amazon. I always buy ones which have got good reviews. Jeremy, you asked me to get a headset for this conference. I hadn’t got one. I thought I better get one for next time. So I was going onto Amazon and there was some quite good headsets at good prices, no reviews. I’m not going to buy them. So I thought, yeah reviews are becoming more and more important and so I did a Google around and I thought many of the companies that I used to deal with such as lawyers and other professional services companies, they don’t have very many reviews on their sites. I looked, because I was in the translation business I wrote some software that pulled off all of the translation businesses in the UK. It took about two weeks to run and also the report included the Google star rating and how many reviews they’ve got. Honestly, some of them are just dreadful. I mean we’re talking about you know one or two star reputations. The last review was left like three years ago and in some cases six years ago. I thought there’s no way that these people are ever going to get business nowadays because I know when I ran my translation company we found it really difficult to differentiate ourselves from the competition. We were effectively selling a commodity.
– Yeah it was just a price competition.
– Yeah now the translation business is a good example of this because, but it’s not unique. If you’re going to buy a translation by definition you can’t understand what you’re buying otherwise you wouldn’t need to buy it.
– Good point.
– So if you were going to buy a consultancy you wouldn’t understand necessarily the subject matter that the consultant was providing. Otherwise you wouldn’t need to buy it and you know you can go down any vertical and make that but generally the customer doesn’t know as much about what he’s buying than the expert.
– One would hope not. Anyway yeah so in the absence of anything else, what do they do? Compare on price.
– Because you’re seeing, even though you’re not, I mean we’re all very special people, aren’t we? Some of us are precious but you know we’re all special and we all have skills and our skills are unique to us but to the punter we’re just another listing on Google and people will-
– Do price shopping. Now that’s where the reviews come in because as soon as you see people which have been in the game for a reasonable amount of time, they’ve got a reasonable amount of online reviews on there, and those are positive, then that sets you apart. I mean let’s just say there are two life coaches and one of them’s 40 pounds an hour, one of them is 45 pounds an hour, 50 pounds, I don’t know. You know the market much better than I do. How much is a life coach by the way?
– How much would I pay for a life coach?
– Oh it depends. You can get anything from 30 pounds an hour to 500 pounds an hour.
– So it can be even a thousand pounds an hour depending on actually their reputation.
– Yeah so let’s say we’re a 30 quid an hour life coach and we want to be–
– Yeah the majority is about, is around the average of 75 to 100 pounds an hour. That will be the average.
– Okay so let’s say we’re at the bottom end of that range, 75 pounds.
– And we’re competing with someone who is more expensive, well, more expensive on issues that will probably have a command the prices, not because they’re any better but because they have a better online reputation. Who’s that bloke Bobbins or something? Who’s Tony Robbins?
– Tony Robbins, yes, Tony Robbins.
– He’s a life coach and things, isn’t he?
– But he’s very well known and he’s got a huge reputation.
– That will you know, people get their credit cards out and pretty much throw it at him because of his reputation and you can think of online reputation and reviews as a way of encapsulating good will within or good will towards your business and people will pay for good will.
– Absolutely, I can see that happening. In fact one of the things that we look at even when we increase our prices or when we look at also the internal structure of G techs is how many case studies we can publish for a particular, for testimonials, we have testimonial pages and the more, and we find that the more the testimonials and more the case studies, the easier it is to get the clients because it’s trust. It’s about trust. And when you have trust, you buy and you buy with confidence. You don’t have second thoughts and that’s why I think it’s really important that before talking to you something that we have never thought about was actually the reviews on Google because we had our case studies on our testimonial page on the website but we didn’t have any review on Google, Never thought about that, or any review on the Facebook page in this case and so there was a conversation with you that said, hey you have none of this stuff. I’m like well, I didn’t even give it a matter and then you mentioned what you mentioned right now and it absolutely made sense because people are looking on Google. People are looking on the Facebook page and they want to see also before even they get to the website what people are saying and I think that also a testimonial page is on the website, people can say, well these are just, these can be fake.
– While there is a trust on something which is at the public domain and someone that has their own user account to put that comment, the comment out. So the question I have for you now regarding reviews is that, now we understood the importance of reviews, in which places do you believe that we need to have reviews right now because that’s where people go to make their buying decisions?
– Okay if you have to pick one place out of everywhere, you would go for Google and the reason for that is that, I don’t want to get too technical and geeky with this but let’s just say that if you get reviews then you’re going to get search engine optimization and visibility within the search results.
– As a bonus free of charge, if you see what I mean. I mentioned YouTube earlier on. Well, because I’m a YouTube partner I spend a lot of time up at the YouTube HQ which is owned by Google. Of course you get to chat with some of the people in the organisation, search engineers, anecdotally and I don’t want to be held to this because they’ll never tell you 100% but you can say that about 20% of the weighting within the Google search engine for people that are searching on a local basis, you know so, on a life coach, for a chair, or whatever, about 20% of the weighting comes from the number of reviews that they’ve got and the sentiments expressed within those reviews and the recency of those reviews. So in other words if you wanted to raise your visibility in the search results then you can either do a lot of expensive SEO.
– Which is a black art or you can concentrate on getting reviews. Now the good thing about getting the reviews is that you get more search engine love but also you’re going to convert more because a lot of people spend a lot of time, effort and money trying to get people to their website, either paid advertising or organic stuff or however they do it, only to find that once they get to the website and people start checking them out in terms of reviews, they have no reviews or bad reviews and then they lose that person.
– So the conversion is much better if you’ve got reviews. Google is a great place to put it, also Facebook. You can never have too many reviews but Facebook is good. LinkedIn recommendations are good. Depending on what business you’re in, TripAdvisor is a good place to be. Basically it’s where your audience would be checking you out but if I have to pick one I would pick Google because the search engine benefit becomes kind of-
– And why do you think people or entrepreneurs, they don’t like, for example like myself, I didn’t give even an answer for myself but don’t care about getting those reviews because it should be like a priority? Just apply some common sense. That’s why I should do some things. Like why I even thought this before? It’s literally common sense. Getting people to say a nice thing and get published where it matters. So why people don’t do it in your opinion? Why entrepreneurs don’t care about it?
– I think the first reason is they probably don’t know about it or they don’t realise how important they are and Google to be honest doesn’t make it that easy because over the years they’ve changed their review platform and the way that they present the possibility of providing reviews to people. It’s a little bit like when Gmail came out. Gmail was very very confusing. It took a while for that to take off but now they have a thing called Google My Business which part of that, and there’s lots of it, and honestly if you’re a small business owner or independent consultant you should really go and have a look at what is available for free with Google My Business. It’s amazing. You know you’ve got a, effectively got a blog, a site that’s already built for you. You’ve got even a website is already built for you within Google cookies.
– No way.
– And it’s not brilliant but it’s free. You can put videos up there and this is talking directly into the search engine. So you’re going right into the belly of the beast and providing Google what it wants in order to provide good search results to its users and it’s going to reward you in droves by doing that but people don’t know about it. Now when I ran London Translations I used to bonus my staff. I think it was 50 pounds they used to get for every testimonial, a genuine testimonial they got from customers on letterheaded paper and we used to put them on our website. At that time, I would say 2016, there wasn’t such a well developed Google platform for getting reviews or at least if there was I didn’t know about it. And I’m a techie. So I think it’s mainly people don’t know and therein opportunity lies because as I was talking about earlier on businesses reach a level of maturity. The market reaches a level of maturity in which case you could argue it’s too late. Now is the time to be getting into getting reviews because I mean to do this as an example, find, do a search of, on Google of people in your niche, your competitors and just have a look at how many of them don’t have any reviews at all.
– The majority don’t have it.
– I’ll tell you. They don’t have them because people don’t, I mean my assumption is that they are doing what I was doing, which is don’t ask for them or ask for the testimonial but then didn’t really find a way to put it, stick it up in Google and or the other platforms. So that’s the thing. What happens.
– Yeah I mean Google, so I mean I think there are probably three reasons why people don’t do it. I think probably the first one is that business owners don’t know about it or don’t think they’re important. The second one you touched on. Business owners don’t ask or they don’t know how to ask. They have no system in place for asking and customers don’t think to leave a review or they don’t know how to.
– Unless they want to say something bad.
– Exactly, that’s a problem.
– That’s why probably the nail salon, that’s what happened. It’s like okay, I had such a bad experience and for once or twice that I’m going to be bothered now to leave a review because I want all the world to know how bad that was. And if it was a great experience, it would be okay that’s what I’m entitled to, so.
– Yeah but probably if the nail bar had known that the customers aren’t happy they would’ve fixed it. It’s just that you know they didn’t have a mechanism for collecting that feedback. I do actually have some numbers around the percentage of people that will try different businesses. According to some research by a company called Bright Marketing if you’ve got four or five stars then 92% of prospects are likely to consider using you or give you a go. When it gets down to two stars it’s only 27%. One star, only 13%. So if that nail bar had got you know one star reviews, only 13% of people that found them would actually bother to look at it any further.
– Which is a real shame because I mean they’re nice guys. They deserve the business. But just out of the hundreds of people that they serve they maybe screwed a couple up and have lost it. So those numbers basically-
– That’s very, that’s fascinating and so we need to take care to make sure that we get good reviews. So how does Review Yoo then fit into this paradigm? Because one of the things that I found by using the software is that-
– Oh you’ve used it, oh yeah.
– Yeah it makes it way simpler. Like before I didn’t know even where to start or where to ask for a review and to get it down. So let’s talk about how does Review Yoo works and also what I would love to talk about is, what are we looking for when having a great review? Let’s start with how the process works and then we look at what makes a great review.
– Okay so remember the three reasons why we don’t get reviews or we get bad reviews. One, business owners don’t know about it. Well, if you buy Review Yoo then you’ll know about it and if you listen to this podcast you now know about it. So you’re ahead of most people. Business owners don’t know how to ask for reviews. So there is no process in their business where they ask for a review. So if you don’t ask, you don’t get. What Review Yoo does is takes the asking process and automates it for you.
– I like the word automation.
– Yeah me too. I mean I was going to say I really think that lots of jobs are better done by computers because they don’t forget and they’re not shy, like a bit shy asking for a review but with Review Yoo what would happen in its simplest case, I mean we can do lots of things with it but let’s keep it really simple. So in your world you’re a consultant or a, I don’t know. Do you have people like massage therapists or you know people that?
– Yeah yeah, you find like in listeners for the show, they are entrepreneurs, expert that they run consulting companies, public speakers, people that they run clinics as well on like health and fitness. So you find all these kind of different service providers. So it’s more like service provider driving products, physical products.
– Okay so let’s use, the speaker then is a good example because I actually spoke at a conference last week and the organiser is using Review Yoo. Oh no, I better not mention him. I don’t know. I don’t know how these things work but-
– I think you can mention it. If you want to mention it I don’t care.
– Peter Thompson up in the Midlands.
– So this is the way that he’s using it. So he does his daily workshop or whatever the presentation is, his speaking, and then when the delegates leave, he uploads a spreadsheet of all of the people that were in the room into Review Yoo and then the next morning Review Yoo automatically sends out an email to all of the people that were in the room. You can have it go via text but he prefers it just by email, saying how was the day? You know, how was your experience with us? Of course because everyone’s had a good experience, they see the note from Peter and they feel very warm towards him because he’s followed up and asked, you know, how the day was. I mean that’s customer care in itself, isn’t it?
– But there’s a link in that email that they can click which says, takes it to a webpage and it says give us a star rating one to five. Just tell us how things were, how things went. If the person gives a review of four stars or five stars then the system recognises that, takes them to another page and says, brilliant, please would you mind sharing your review on Google? It would really help us get more business, channelling his reciprocities that way. You know we’ve given you a good day. Would you mind doing something for me? Some people will bother to go and fill it on Google. Some people won’t but at least you’ve asked.
– The clever bit is if somebody puts in, let’s be silly, a one star review and says the day was really awful. The coffee was cold. The lunch sucked et cetera et cetera. When they hit the return, instead of being invited to go to Google that email goes straight back to your customer services people or yourself depending on if you’re a one-man band and the customer gets an email saying we’re really sorry for your concerns. We’ll address them and get back to you promptly. So it’s intercepted bad feedback and well first of all it’s ask for feedback which most people don’t-
– Don’t bother doing. It’s encourage people to leave positive feedback on Google and it’s intercepted bad feedback and critically customers now are guided through the process of leaving feedback because remember what we said before. A lot of people won’t leave feedback because it’s not that easy. Particularly on Google it can be a bit fiddly. They won’t leave feedback unless they’ve had a bad experience.
– Now we make it easy for them to leave positive feedback and we attempt to intercept negative feedback before it goes public.
– That’s what I found. That’s why I decided to get on board with Review Yoo because I saw the importance of having these testimonials because we work with hundreds, we have thousands of people every year attending our courses, our seminars, our free events, and we never send a remind. We used to have physical feedback forms but then we almost were doing nothing with them.
– We will not transcribe unless like we would take maybe over 50 or 100 attendees we will take the top three testimonials and then put it on the website but we were missing out on, on an event basis, like on a much larger chunk. Even now in fact the way we use it, just to give you some ideas, guys, is when we are running events, free event, to get clients, so that’s a way when we’re running a free event or even a free webinar that we are running, we ask them hey, how did you find the webinar? How did you find the event? Fill it up here and then another way that we use it is also with our internal clients where we do a specific training for our existing clients, for our GTeX members and then we ask them, hey, how did you find the training? Do you want to give us some feedback? Do you want to review the training that we offer? And I found that actually the people that are the existing clients are more likely to then go to the next step and publish it on Google or publish it on Facebook. If they are a bit colder I found that we get the best review but then also the existing client, they get the step farther because also they have more relationship with you. So there are different ways in which you can use the software to get internal reviews, external reviews, published on Google, published on Facebook, and at different levels of more new prospects and also existing clients.
– Yeah yeah.
– To get the results that you want and I love the text messages feature actually. I think that the biggest return that we had was from the text messages.
– That was the biggest, the largest number of people that took action. So that’s a great feature in my opinion.
– Yeah text works for some people very well. It’s very immediate. There’s no spam filter in a text inbox. So you get that.
– I love text messenger marketing. I love it. I use it all the time.
– Something else which I think is very valuable and probably worth the sticker price in itself is the fact that it produces a sales page for you automatically. It’s quite difficult to describe it without showing it to people I know a lot of people will be just listening rather than watching. So just think of it as a sales page. It’s a website or a webpage which is online that the system automatically generates and it’s updated every night at midnight and it has all of your company details in there, you know, your intro, your sales pitch but then below it lists all of your positive reviews from Google, from Facebook, from all over the place. And I said positive reviews because we put a filter on it. So it only shows the ones that you want to be shown, so ones which are three stars or four stars and you know I think you’ve got several pages of it now.
– You know the more the better. Some of our clients have got like 10, 15, 20 pages of reviews and if you can imagine in a pitch saying of course I would say that I’m the best hypnotherapist in-
– Check here.
– Yeah but don’t take my word for it. Here’s what 500 of my previous clients have said.
– And then just forward that link in the email and then you could print it out and send it to them as a PDF but just stick it in the email and forward it and it will be updated every night and that’s another thing with reviews. You need them to be fresh reviews. So it’s really about the quantity of reviews that you’ve got, the quality of the reviews, so how many stars, and the frequency of the reviews. So you know if you go and look that the person last had a review three years ago then you wouldn’t necessarily think that they’re very active. If you go and they’ve had three in the last week and they’re all positive then suddenly that makes it feel like they have their finger on the pulse and you’re far more likely to check it out irrespective of the search engine love that you’ll get. Because the more reviews and the more frequently they-
– The more, the better it is. So I would love to move now talking about what makes it a great review. So what are we looking for in a great review for an entrepreneur point of view, for a business point of view?
– Yeah I think you take into account the recency. So something which is fairly recent, something specific. So rather than, yes it was really good.
– Thanks and cheers.
– Or I really like them. You know, something like I really enjoyed the bit when Simone spoke about mindset because I was finding it difficult to get motivated or if it was a dentist, the receptionist was very kind and gave me plenty of time to recover after the anaesthetic or something like that. So what you really want is for the review to reflect a concern or an objection that someone may have in their head. It’s along the lines of, I thought when I went in that this was going to be unpleasant and expensive but I came out having had a good time and it cost less than I thought. That kind of thing.
– But one of the key things with the reviews online that you’d get from Review Yoo or online reviews in general is that they are written by the person who’s actually been and experienced the service and who are writing in their own words. So we don’t have a lot of control over what people write. What we have to do as business owners is concentrate on delivering a really good service so that we, the parts of the service that resonate with people are the things that they will remember and put in reviews. I don’t really want people to find us if they’re providing bad service.
– Let’s make good businesses better. Some people deserve one star reviews and let them have them.
– They don’t need the software to get them. People are going to leave them anyway, so.
– Yeah yeah I ran one prospect out that he’d got terrible reviews and everything which is in their reviews, like they were rude, they didn’t answer the phone et cetera, that’s what happened when I rang up. So good, I’m glad you’ve got one review, one star because I wouldn’t want anybody that I know using your service.
– You should have a look at some of the doctor’s ones like don’t go to this doctor unless you feel like you want to die.
– I’m sure that practise is going to be packed.
– Now Peter I want to move into the last part of the interview, which is called lifting the veil, and that’s where I’m going to ask you to share maybe a tool that has not been shared before or something that you have discovered recently that you use to make your life or business better. It can be a book that you’ve read, an app that you’re using, another system that you came across being a bit of a geek yourself. What’s that for you?
– Wow, that’s an interesting question. There’s so many of them. So most of my stuff is automated. So I guess infusion stuff would be the sort of daddy platform that all of my businesses have been built around infusion but I’m guessing most of your people will have that anyway. One tool which I’ve found very useful recently is called WebHarvy. WebHarvy is a-
– Yeah, WebHarvy. Let me see. Let me make sure it’s not spelled. That’s just W-E-B-H-A-R-V-Y. Now what this does is allows you to automate the things that you would do on the web. So what I’m using it for is to go through all of the businesses in the UK for a particular niche on Google and mine from the results the number of reviews that have gotten all the details about their online presence but if you’re doing repetitive things, looking for prospects, maybe you want to go and download all of the names from a particular directory.
– Of coaches and if you can do it manually then WebHarvy can automate it and do it so that you don’t have to do the same thing over and over again because repetitive tasks are not jobs for the humans in my opinion. The computer should do that.
– I completely agree with you on this one. So just the WebHarvy. We’re going to put the link in the show notes. It’s a very interesting tool. I’m going to check it out as well, never heard about it. So WebHarvy, yup.
– Yeah that’s the one I’ve been using quite a lot recently. In terms of books I mean I read an awful lot. I think everybody in business should read Sun Tzu’s Art of War and there is a, I’ll see if I can, I’ve gone to Amazon now. There is a particular commentary on that by a business person.
– A review, there is a review.
– That’s an interesting thing. It’s kind of a review but it’s more of a thesis around it.
– A thesis.
– Sun Tzu, Art of War for executives, Art of War. Sounds like it being, Art of War sounds aggressive. It isn’t necessarily aggressive. The war is, war can be your objective. So replace the word war with the art of, I don’t know, growing more clients or the art of being successful in business but many of the principles that are applied to warfare are directly applicable to business. Things such as how to concentrate your resources, how not to try and fight battles on many fronts at the same time.
– How to bring your troops, which could be your staff onsite.
– Even with the reviewing stuff really what we’re doing is building a free sort of army if you like of people that are enthusiastic about us as a general. If you want to put it in business terms and therefore would support our mission to in your case build GTeX, in other people’s cases be the, I don’t know, the best hypnosis practitioner in Croiden or whatever they want to do. But the book is called Sun Tzu’s Art of War for Executives and it’s Donald G. Krause.
– Donald G. Krause. So we’re going to put the link.
– We’re going to put the link in the show notes as well. So then you guys can look at WebHarvy and Sun Tzu the Art of War for Executive and get the book. Hopefully it’s on Audible as well.
– It is, yeah.
– Or as an audio book. Fantastic because I’m one of these kind of people that hates reading. I would just fall asleep after three pages. I would love listening. So get the book.
– That’s because you’re a millennial.
– It’s my fault. It’s been like this, also school. I didn’t like reading at school but that’s another story. Now thank you very much for your time. Thank you very much for this enlightening interview on reviews because it’s something that not many people talk about. It’s something that not many people consider as a priority but actually it’s one of the most important things that gets someone to say yes or no. So working with you. So that’s very unique. Thank you very much and now if people want to get in touch with you or if people want to get their hands on Review Yoo and test it out where can they go?
– If you go to reviewyoo.com and Yoo is spelled Y double O, reviewyoo.com then all the details are on there. If you want to get in touch with me, are you going to put my contact details and things in the shownotes?
– I’ll put your social media, all the things that you sent me. So the things that you sent me are going to be there in the show notes.
– And if your tribe or your army or so to say would want to buy then I’ll create a code GTeX, G-T-E-X, and that’ll give them 15% off any of the packages.
– Brilliant, so 15% off code GTeX. Thank you very much. I recommend you guys to give it a go in particular if you’re running event in this case or you’re already working with existing clients then it will change. It will change the way people are going to perceive you online. We are already getting some great results with the software. So I can highly recommend it and as you know I don’t recommend anything that I don’t use it personally. I don’t have any interest in that and I’m not earning any affiliate commission. I feel a disclaimer here. It’s a cool software. I know Pete. I know he’s always looking to make things better and the Review Yoo works.
– It certainly works. Just a point on that, it definitely works. There is no question but it only works if people bother to put people’s details in and use it. It’s like the gym. So the gym definitely works. If you go down there and you move heavy stuff around you will get stronger. Same with reviews. Whether or not you use Review Yoo unless you ask for reviews then you will not get them. You need to do that. Otherwise you’re wasting your time frankly.
– Yep, I completely agree with you. Thank you very much, Pete. Really appreciate your time. Thank you for the interview. Guys, get Review Yoo. Get in touch with Pete as well, see what he does and thank you very much for being here with us today. Thank you for listening, for watching, if you’re watching on YouTube or you’re listening on the show. If you haven’t subscribed yet to our channel or to our podcast, do it right now, I know you want it. So you don’t miss any other incredible episode. So subscribe right now and if you enjoyed the episode, if you enjoy the value that we provide, give us a review. We are talking abour reviews, on iTunes. Go on the iTunes page. There is a link in the show notes and let us know what you enjoyed the most about this episode and we are going to take the best reviews and we are going to give you a shout out in the next episode. Woohoo, it’s gonna be your lucky day. Yes, we know that.
– You’re so enthusiastic about life. I need to get some of that. I’ll have whatever he’s drinking.
– Guys, you’ve got to see our conversations when we meet for, we have a meeting watching, what did we watch, the Incredible 2?
– That was a fun night because we have some very different views on life, let’s put it this way. But they make for a very good conversation. Alright, Pete, thank you very much again and guys, I’ll see you next episode.
– Cheers, bye.