Welcome to another episode of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/,
I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.
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Today I have the pleasure to Interview Leon Streete
$1.2 million in 4 months, £900k in 12 months on a £600 per month budget… Two six figure months… These are a few results from today’s guest and #1 international bestselling author of “more leads more clients”, please welcome Leon Streete – “the lead generation coach” to the show.
In this episode, we talk about
- How to create a marketing strategy that attracts the right people.
- How to create a conversion mechanism to gain more prospects.
- How to generate the right traffic online
Connect with Leon Streete
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– Hello, ladies and gentlemen. Welcome to another episode of Explode Your Expert Biz Show. Today we are here with the one and only Leon Streete. How are you doing, Leon?
– I’m very good, thank you, thanks for having me on the show, Simone, how you doing?
– I’m really well, and I’m so happy to have you here on the show, we’ve been getting around in circles for a few years, and then we met at the Maximise Award. You actually gave me the award of it. That whole day, yeah, it was so weird.
– Yeah, there was no fix.
– It was like okay, cool, thank you. And then we spoke together at a recent event. So I say, okay, it’s long overdue. Come on the show, teach us all about marketing, about getting leads, ’cause a lot of people struggle with that.
– Yeah, absolutely, I’m looking forward to it. And I’m looking forward to sharing with your audience.
– Aw, that’s brilliant, so before we get started with the meat, or if you’re a vegan, with the lettuce, just for the vegan in the audience, before we get started there, what’s your background? What got you here to this point?
– I mean, how long have you got, Simone?
– Well, not all day, I’ve got other interviews to do.
– Yeah, I know, I know, yeah. I know you’re a busy guy, as well. How long do you want me to spend, few minutes?
– Yeah, a few minutes.
– Okay, all right, cool. So what got me here was just, first of all, a passion for a hobby that I had, and if you can translate that to, if you have a passion within you to serve people or help them in a specific way, that’s where it came from for me. And my passion at that time was being a DJ. So music, and being a DJ, up-and-coming DJ, in the tender age of 14, I really wanted to get more people to hear how amazing I was at being a DJ. And by the time I got to 17 I was still DJing, and by then I was–
– What kind of music where you into, just curious?
– Drum and bass.
– Drum and uh.
– Drum and bass, as well.
– Did I tell you about my business partner?
– Benny’s a drum and bass DJ.
– Oh, wow, okay.
– I’ll need you to connect you with him. That’s so weird.
– I stopped DJing in 2007, though, but anyway. So in 1997, actually, I set up my first website and it was to promote myself as a DJ ’cause I wanted more people to hear about me, I wanted more people to see me. I uploaded my mixes on there, MP3, so way ahead of iTunes. I had my stuff online, and I learned how to do that in like literally two and three days. I was already kind of selling mix CDs, and I had them in the local shop where the record shop was selling my CDs. So I already had this passion that drove me to communicate with people, and what I realised is that my gift is being able to connect and communicate, so record labels put me on their mailing list, so I get records months in advance, so promotional records before release date. Promoters would then ask me about my website, but also give me a booking, and more and more I was getting out there in my city, ’cause I was on pirate radio, and then obviously people were knowing about me because of my website. But the website kind of led to these record labels and people saying hey, you did your website, can you do ours? And that’s where I really got into marketing. In 2000 I set up my first internet radio. I was then, fast-forward about four years, I did a website for the local government for a higher-education association, and then more and more people started saying to me, Leon, how do we get more customers? And that’s what got me into it, and it was then, kinda more of a burning desire to think hey, yeah, how do we get more customers? ‘Cause naturally I was getting customers, but now it was more of a concerted effort. And so that’s the kind of fast-track. There’s obviously other things in between.
– But that’s how I got to be where I am as a lead generation coach, and helping people grow their business.
– And what do you see that you do that makes it different from other people? Because I’ve seen that there are a lot of lead generation coaches, and people that build funnels, and I found that everyone, there are some people that are not good at all, some people that are okay, some people that are really good. But everyone kind of uses a different methodology or have a preferred way to, so how about yourself? What’s your, the thing that you found working for you?
– Yeah, that’s a great, a great point that you raise there, Simone. And like in any industry, there’s some good people and there’s some not so good people. I’m one of the good guys
– I know, that’s why you’re on my show.
– Yeah, exactly, so what makes me different? I’ll start with this, first of all, the results of my clients. So I’ll give you two examples, last year I helped one client generate 900,000 pounds, so about $1.1 million on a 600 pound a month advertising budget. Another client I helped generate–
– Oh no, say it again, say it again. I slow it down, let it sink, just for a moment.
– Okay, okay, so I helped one client generate 900,000 pounds in sales on a 600 pound a month advertising budget.
– This is insane, this is absolutely insane.
– And then I had one client who in four months he generated $1.2 million for his coaching programme. And then, for myself, I’ve generated multiple six-figure months, and I do many things for clients. And so what makes me different is I help people to realise their vision in their marketing message because most people don’t know how to translate that to actually something that connects to the right audience, where they actually want to do business with you, and that’s it.
– Yeah, no, I’m glad to hear that because a lot of time we are focusing on okay, what is the latest funnel, what is the latest social media, what is the latest technology? But if you don’t get your marketing message right then you can have all these amazing tools, the funnels, the chatbots, the webinars, but people are not gonna convert. People are not gonna buy.
– Absolutely, absolutely, so, I agree.
– So let’s get into the juice now, how do you do it? Let us know some of your methodologies, and in particular what I’m curious to hear is around the lead generations side.
– Okay, cool, very good question, by the way. So how I do it, I’m gonna allude to in a moment is my book here, More Leads More Clients. That’s my methodology, I have a methodology called the MLMC method, and it’s simply that. It is what it says on the book, on the tin, More Leads More Clients, and so where I start is the strategy. And so you’re right, a lot of people will talk about funnels, we do funnels, we do chatbots, we do all that kind of stuff. But that’s the vehicle, but the thing that starts and comes before that is the message. And the message comes out of understanding what your strategy is, and your strategy is very simple. And you hear this all the time, but most people don’t dig into the next layer, and I’ll do that. So you will hear, find an audience who have a problem, and then deliver the solution to them, that is it, yeah? But the layer below that, where most people, they don’t really dig into and really understand is that what is the exact niche? And then the niche, I know you know this, Simone, but I’ll share this with your audience. A niche is a particular segment of an audience. So, for instance, let’s say you pick an age group like 40 to 45, you’re gonna pick men or women or both. You’re gonna pick maybe location, city, region, wherever they’re based. You’re gonna pick what is their personal income? What is their business revenue, if you’re doing B2B sales? And you’re really gonna dig in, but here’s the next thing. So those are things called demographics.
– But there is a next layer, the next layer is called psychographics. The psychographics, it’s almost like psychology, are the reasons why they would buy from you. And most people don’t dig into this part of their niche and understand well, what are the reasons why they would buy? And what do they fear, what are they passionate about? What do they stand for, what keeps them up at night?
– And these are all the things that when you start to really focus, now you’re actually focusing in on what a niche is. Because in order for somebody to buy from you, it’s an emotional transaction. But if your marketing message only ever focuses on the demographics, and never goes into the psychographics, the emotions.
– Then it’s missing.
– Yeah, so you’ll never have the message to market match on any media, because the golden rule in marketing is to achieve your message to market match on the right media. So for me, it starts with really understanding the audience. And then when you understand the audience, and truly understand their pain, and the pain from an emotional point of view, you understand what’s going on around that with regards to the symptoms to do that. That’s where you can really start to build a message that will connect you to your audience, and therefore build an offer that they will find irresistible.
– I really like it, I really like it. And before we move on, I would love to spend a bit more time on the psychographic. I would love to go there, into details there. Because we never, a lot of time I got a guest on this show talking about finding your niche, finding the people you want to work with, but no one mentioned the word psychographic. And we never explore, so something really cool that I want to get to know more, personally, and I’m sure that the audience is going to be really interested.
– If you have to break down the different elements of the psychographic, what are those elements? You mentioned some of them before. Let’s get a bit deeper there.
– So I’ll go into some of them. So the biggest thing that your understanding about the psychographic within this niche is to understand what is their resident dominant emotion that they’re going through? So that’s one thing, and then the next thing is what is their resident dominant emotion at the point of buying? So what you’ve gotta understand is that your audience are gonna be in these different levels of temperature. They’re gonna be cold, warm, and hot. Usually before a person really knows about you, when you’re putting your advertising out there, they’re cold, they don’t really know you. Half the time they don’t even know they have a problem. They’re in this land of, as an example, if we were going after coaches, they’re going for the next certification. They think that they need to be qualified like to university standard in order to get better to attract clients, it makes no sense. Because actually what they need to get better at is marketing.
– So if I get the next qualification, I’m gonna–
– Yeah, it’s gonna happen. You know, I’m gonna go for the next NLP, then it’s gonna happen. So what you gotta understand is when a person is cold you need to be able to move them to warm. And as a person moves to this warm stage, maybe they come across your contents and so on, there are now experiencing different emotions around what it is that they believe they need next. So now let’s take a step back.
– So hot is obviously the point when they’re ready to buy, but I’m gonna take a step back. So if we’re going to the psychographics, where you’re really focusing, what is my niche? Because it’s not about discovering the niche. Most of the time we know our niche because we look in the mirror and that’s the niche. We’ve been through that journey, and therefore you understand how we’re gonna help somebody. So things that you can start to really dig into about your niche in the psychographic world is what do they fear, what are the symptoms to that fear? So i.e., what’s going on in their life? For instance, if you have the flu, a symptom would be a cough, fever, aches, pains, but what are the symptoms to the problem with what you’re gonna help them solve? This is where you’re really digging into knowing what they’re going through, so then you might understand kind of the logical, physical ailments, but what are the emotional feelings they’re experiencing? Then you’re gonna dig into what makes them angry around this? So, for instance, in our game, in marketing, a lot of people get angry because of people selling stuff that, it’s nothing, it’s confetti. There’s no value to it, people are just selling these high-ticket things and they don’t give value behind what they supposedly are representing. So what keeps them up at night? So truly getting to what is it that they fear? Is it, for instance, and these are big things now, you’re gonna get into are they fearful of what people think about them, i.e., their wife, their husband, their children, their family, their neighbour, their community, or the business peers? Maybe colleagues, yeah, now you’re digging into what are their fears, why are they up at night? Is it bills, is it money, is it the car they’ve got on the drive they can’t afford to pay, but they bought it to look good in front of everybody else? Is it the home they’re in, yeah? And so when you start to understand the reasons why people are up late at night, and the emotional pains they’re going through in relation to the thing you’re gonna help them solve, this is where you can create different angles in your marketing message, and this is where people go wrong because they never go deep enough.
– And so because they are just on a surface level, then they sound like everyone else.
– People think a niche is going into Facebook ads, doing the filtering options on the ads, oh, I found a niche.
– Naw, that’s not like that.
– Yeah, it’s all logical stuff, it’s not the emotion.
– So let’s look at different ways in which we can fine-tune our psychographic profile, and I want to divide, because a lot of our listeners, we have two kind of listeners. We have the listeners who are starting out, and we have the listeners who has been in business for years, and so they already have a lot of clients and they are looking to take it to the next level. So if someone is starting out, I’m like, I remember when I started out, I was like, oh, this niche stuff sounds very complicated, I don’t, I don’t know.
– Yeah, yeah.
– I don’t, so and someone is starting out, where is a good starting point for them to create this niche with a psychographic profile?
– Yeah, I think the best place is just like I explained, because there is no need to overcomplicate this. Start with what are the demographics? So what are the logical attributes that you believe your target audience have? And what I’m gonna do, I’m gonna take you through a few of them. So for instance, you’re gonna dig into location, gender, age, language, ethnicity, behaviour, education, income, what are their job titles? Job titles are good because you can use that in your targeting on Google and on Facebook. What industry, what is their relationship status? Are they normally married, single, with a partner? What is their homeowner status, how do they travel? What car do they drive, is it kind of BMW, Mercedes, Ford, Vauxhall? Really dig into what are the demographics? Psychographics are, and this is another way to flip it around, let’s say you’re thinking about who’s your ideal client, what is it that you really love about them? What are the values, what are the emotions? And you’re digging, you’re digging. So where are they in their lives right now? What’s going on, do they have kids? Do they have different pressures? Do they have different hobbies, things that excite them? Really now you’re getting into these emotions of the psychographic, what do they truly want? Not just kind of oh, they want a coaching programme, or they want this consulting service, like what do they want? Where does your solution help them to get to in their life journey? As I said, what makes them angry, fear? What are their passions? I already said what keeps them up at night? And what are their perceived limitations? What do they believe they can’t do? So, as an example, there’s a lot of people who they believe they can’t do a coaching programme, or they can’t do this in their business until they have money, so what they actually do is close their selves off into being creative. Or actually, I don’t need money, I could partner with somebody and therefore we could work together. They use my resources, I use their clients. We make money together. So it’s understanding what limits does your target audience niche have on themselves, and really getting into this. So those are a few, and what I wanna say here, Simone is–
– Love it. It’s not really avoiding these points that I’ve raised, because if you go deep enough on these points, you will have a niche that is probably 99% stronger than your nearest competitor, guaranteed. Because I even work with some companies who, they’re doing seven figures, they’ve never even gone this deep just because the industry and market at the time, there was a big enough demand for what they were selling.
– Then the market became too saturated.
– And then the business started going down. It makes absolute sense. So, before we move on, last question on the nicheing, what’s the best way, or to suggest for people to find out those information? It’s just like, um, I think it’s gonna be this, or do you have a better methodology?
– Yeah, so actually, the first way is to kind of go with what you believe about the marketplace. Because you’re going to be about 75% accurate, in most cases, sometimes more. You can do surveys, if you’re gonna do a survey don’t just say hey, can you fill in my survey? Put it on social media, give them something free. Like hey, when you fill my survey in you get a free training video on the very topic you’re an expert of. So if you’re a business coach, life coach, maybe you have a 10, 20 minute explainer video on a particular thing that you help people with. Or give them a kind of PDF checklist, a PDF guide, an e-book, something to entice them into actually filling in your survey. You can boost that on Facebook for like 20 pounds. It’s very easy to do. You can also put posts out in Facebook groups, LinkedIn groups. Ask questions, sometimes you don’t have to give people a full survey, you can drip one question. And it’s hey, guys, can you tell me what you think of is your number one marketing challenge? And people will just respond, that’s your survey answer right there.
– I found it in particular this one, I do it quite often. And recently, because I teach a lot of speakers how to sell from the stage and create events. So I put a post out saying what’s the thing that frustrates you, that annoys you the most about business events, because I know that’s very specific. I know that my audience goes to a lot of business-related events, so I was like okay, what is the thing that upsets you the most? Because I wanted to update the copy of my page, on my landing page of my events, basically addressing all the things that frustrates people the most about events. I’m going to address it, and they are not going to be present in my event. And it also gives me an idea of where the market is going, where people are at.
– Yeah, yeah, agreed.
– That’s very powerful, so I just wanted to make this point.
– Yeah, it’s funny, actually, ’cause I did something recently, I did the same about what do people find the most annoying about webinars? I had about 30 to 40 people respond to different posts on Facebook, LinkedIn. And it’s the same thing, so have a guess what I can implement on my next webinar? Have a guess what I can teach my clients about what people actually wanna see on their next webinar? So, I agree, it’s a great way to get feedback. And like I said, a lot of these things don’t take money, they take energy and creativity.
– Yes, absolutely, okay, so now we have a methodology. We know how to find a–
– A niche.
– The niche, which is the first step. Then what’s happening next, once we identify that?
– Yeah, so once you’ve identified your niche, you need to be able to attract them, and so there’s two things that you need with this. So if you’re gonna attract people, and you’re gonna attract them by a message, or you’re gonna attract them by an offer that you’ve created. So what I like to do is get people clear on what their offer is, ’cause most people, if they’re a startup, or even if they’re established, they’re like I need to make sure I understand what I’m gonna sell. So what I do is I take a client through this simple process. You get a piece of paper and you write at the top Point A, and at the bottom you write Point B, and in between you put the steps of what it will take to move a person from Point A to Point B with your service, with what you’re gonna help them do. So you’re gonna end up with five to 10 steps. Those five to 10 steps are what will become your product or coaching programme, or consulting service. And so now you know your kind of process, and that is unique to you as an individual. And so from there, what you do is take each step and then you put next to it what is the symptom that you identified when you are looking at your niche that each of those steps relate to? This is very important ’cause now you understand how those symptoms relate to the solution, yeah?
– Yep, yeah, yep.
– Then the next step is, so you have a column for the step, what you’ve named the step, then you have the symptom, and the final column on this piece of paper is the benefit. So what is the benefit that that step is going to give the person with the symptom you’ve identified? Now you’ve come up with a list of 10 different benefits, and in my trainings I give a simple way to create your own USP, a USP is your programme, or your product, plus your number one benefit. So it’s a simple way to create a USP. So now you have a USP, you have all the related benefits of what your service or product is about, and then what you can do is take all the symptoms and create different content, videos, posts, and that is the next step, really, because now you understand what the product is, it’s not created, you’ve just come up with, obviously, the outline for the product. But now you have messages that can go out to the market and attract people in. This is an important step.
– It is, so let me just recap it because there are some people in the audience that are listening right now that are going to be like yep, absolutely, get it. Makes sense, great, and other people they’re like yo, yo, yo, yo, yo, Leon, slow down here. What I liked about this process is that first of all you create your signature methodology, you create your USP, and you have different steps, which are the steps that you are taking your client to give them the result that they want, ultimately.
– And then you will have the benefits associated to each step, so if we have to give an example. Maybe you are a confidence coach, and your first module maybe is self-awareness, to get them to find who they are.
– Then you associate a benefit, so what is the benefit for the client if they found who they are? Well, they are clear about their direction, and wasting less time, they know what they value, they know where they’re going to spend their time, and where they’re not going to spend their time anymore. They know what makes them happy. But then what I loved about this, is taking to a whole new level, we’re also adding the symptoms, because a lot of people will put the module and the benefit.
– But the symptoms, which is then what causes them to have to need, they have the need of clarity, it’s already giving you the content to put it out on social media.
– So when you’re like oh, what shall I talk about? Or what shall I write about? Then you take your grid, you look at the symptoms, and then you address the symptoms because then you have a benefit for the symptom.
– And the solution is your programme.
– So that’s what I really love about it, and genius. Absolute genius, love it.
– Yeah. Simplicity.
– Simplicity at its purest form, but you know it’s complex to make it simple.
– Of course. That’s why I wrote a book on it.
– That’s why people pay us a lot of money for making things simple for them. That’s why we are in business. All right, cool.
– All right, so let’s move on. You’re now creating your methodology, and then you have your content, and you’re talking about it, and then what happens next?
– Okay, so now you have your content, so that means you can put posts out, you can create videos, now you can create ads. So if you have a marketing budget, and you actually want to test the market and really go after getting more clients, more leads, and so on, you can really put some stuff out there into the marketplace and test. So the biggest thing for you, as part of what you would have identified with your niche, this comes back into the kind of demographic part, is where do your target audience hang out? So are they on Facebook, are they in Facebook groups? Are they on LinkedIn, are they in LinkedIn groups? Are they searching on Google, are they on YouTube? Are they on Instagram? You must identify where they hang out, and then what I recommend you do is you go to that channel and that’s where you start to publish this content, and you have to be consistent. For instance, you can’t publish one video and come back in a month’s time and say hey, my marketing campaign failed. Or you can’t publish your video at 12 o’clock, come back at 5 p.m. and say hey, my campaign failed. Nobody reached out to me, nobody liked it, nobody commented. And here’s another thing, guys, I have a lot of clients who never liked, shared, commented my stuff, but they saw it.
– Yeah, so don’t worry about those numbers. And this is something that I speak to my clients about, the numbers you must care about are how many leads do I have, how many prospects do I have, and how many clients? Because that will result in money in your bank, everything else is BS, yeah?
– Trust me, trust me.
– You find a lot of people with hundreds of thousands, millions of followers, and not making a penny.
– Exactly, so if you don’t have them numbers, what I mentioned, everything else is just you feeding your ego, and other people feeding theirs. Because look, that’s not gonna feed your family. Trust me, I’ve been there. So now you’re in this place where you kind of have a good idea of where your audience is. You might even test a few channels like LinkedIn, Facebook, YouTube, and just see where you are getting responses, i.e., where people are clicking on, let’s say, a link in your description, on your video on YouTube, a link maybe you’ve put in an ad on Facebook, wherever, and you’re seeing that a person is clicking, and they’re going into something called a conversion mechanism, or a lead magnet. Because what you want to do as be able to replicate yourself and so the biggest things, and the easiest thing that I give my clients is create like a three to five-page guide, like a checklist, something very easy. Create it in Word or Google docs, export it as PDF, and then you create an opt-in page, like on ClickFunnels, very easy to do, or one of those other tools, and now you’ve got a place where somebody can go to after watching or reading your content, give you their name and email, and now they get some value in return, but now you have a lead.
– So for me that’s the biggest thing. It’s taking your content, testing the channels, and finding out where you get leads from. So that’s the next part in the process.
– That’s brilliant, so I think this interview is going to require a part two.
– Yeah, probably.
– From taking that lead.
– And we haven’t even got had to get those, the prospects.
– Yeah, exactly, to go from lead to conversion. So I’ll leave you guys with a cliffhanger here. There is going to be a part two, where we are now understanding how do we get the lead to then converting it. But a lot of people, they just, the reason why I wanted to focus on lead generation in this interview is that there are so many people that talk about conversion, and you cannot convert something you don’t have.
– Right, so there are people that build these super complex funnels, takes months to build, and then they have no traffic and no one then goes through that.
– And here’s the thing, people hire people to build funnels and web designers. And they’ve never even once had any focus on what is the niche, what is their emotional needs? So they build this funnel based on what they’ve copied from some other niche, some other target audience.
– That they think will work.
– With no context, yeah, with no context of what your niche need. And honestly, I have clients who do multi-million and they come to me spending tens of thousands of dollars, and I’ll tell you straight up, they waste money because they see this latest fad, even people who are successful established business owners. And so the key thing for me guys, is if you do focus on your niche first, you’ll always have the right foundation to build your campaigns from.
– Absolutely, and you’re not gonna waste time, you’re not gonna waste money in things that then are not working for you.
– So understand your niche, understand how people buy, and then build your marketing funnel around their behaviour, rather than what you think is the latest trend. And that sums it up perfectly.
– Yep, yep.
– So now, we talked about nicheing, the lead generation, getting out there, let’s go into the last part of the interview, which is the lifting the veil round, where I ask every guest to share an app, a tool, maybe a book, something that you bought recently that makes your life or business easier, what’s your one?
– That’s a great question, Simone. And I’m not gonna share an app, and I’m not gonna share a tool, I’m just gonna share a concept, an idea, and it’s simply this, depending on where you are in life, whether you’re a starter, whether you’re in your 20s, even late teens, or 30s, 40s, 50s, 60s, the biggest thing for me that will make a difference in your life is to commit your life. Now every week we have 168 hours given to us, every one of us, the people who I see as success, the people who I work with that are successful, as well as myself, focus on what goes into the 168 hours. And I often come across people who say I don’t have time, or I can’t get this thing done. For me, the biggest thing you can do right now, is focus on what are your priorities? And put your priorities into your calendar, even if it’s the things you don’t enjoy or don’t like, put them in until you can hire the person to actually do them for you. And so the biggest thing for me is to commit to your 168 hours every week. I actually give away a free schedule. It’s literally just a one-page PDF, I give it away free, not because it’s to help me to sell more marketing but what it’s gonna do is help the people who come across my content to become more effective in their life, and that’s important for me.
– So we can put the link here in the description for that.
– Yeah, yeah, yeah, I can give you the link, yeah, sure.
– If you can give me the link so can people can download the calendar, I’m a big fan of planners, big fan of calendars and the day.
– Yeah, I’ve got yours, actually, thanks, I’ve got your planner over there on the desk.
– Aw, thanks, man. So they work, they absolutely work. And when you’re an entrepreneur, I agree with you, there are lots of things, there’s so many moving pieces of the puzzle, and the bigger the business grows, the tougher it gets. People think oh, I want a big business so life will become easier. Um, yeah, good luck with that.
– Yeah, yeah, focus on you first.
– Exactly, and being in control of your time, what are you going to do, when are you going to do it?
– Then committing 100% to yourself, to your vision, that gives you the edge.
– Yeah, agreed.
– That’s what many people are missing, so thank you for sharing, Leon.
– You’re welcome.
– All right, so if people want to get in touch with you, how can people get in touch with you, download your stuff, getting your word?
– Okay, so you can get in touch with me very simply. My name is Leon Streete, and on the end of Streete, there’s a silent E, so you can find me. I’m the the only one that exists in the world. Nobody else is named Leon Streete.
– Lucky you, super Googleable, lucky you.
– Yeah, yeah. So Facebook, LinkedIn, that’s where I’m mostly. You can get me on Instagram, as well. And if you wanna get some of my free stuff you can go to leonstreete.com. You’ll find books on there, which obviously I’ve got this book here, Amazon number one international bestseller, More Leads More Clients.
– Great book.
– It’s got everything that I class as what you need as a coach or consultant to actually make your business work and go to six figures and beyond, for sure. It’s about implementation, and so when I wrote the book it was about actually putting my money where my mouth was and so that’s what you can get from me, and you can find all the other resources that I have online, as well.
– Fantastic, so there are going to be the links here in the show notes. Make sure that you connect with Leon. In this industry it’s really difficult to understand who is the real deal, or who is full of bullshit. And the interaction that I had with Leon, is really a genuine person, like I loved the dinner that we had after the event, got to know each other better, and guys, make sure you connect with him, it’s a guy that gives and knows his stuff. So even the content that you’re going to find from him, I always find it really useful.
– Thank you.
– So get in touch with Leon right now. Leon, thank you very much for being on the show, it’s been an absolute pleasure having you here.
– Yeah, it’s been great, thank you very much for your time, Simone, bella, bella.
– We’re gonna turn everyone Italian, or say something Italian on this show now. Well, guys, thank you very much for listening or watching. Make sure you subscribe to the show, if you haven’t subscribed yet, and share it, share it with the world, share with your cat, with your dog, with your goldfish, with your boyfriend, with your girlfriend, with everyone that needs to hear this message, and also we really appreciate your reviews. So leave us a review on iTunes, let us know what you like, and also what other things would you like to hear from the show.
– I have one thing, Simone, for everybody who leaves a review, I’d love for you to print screen your review, send it through to Simone, and I’ll give you some extra-special free marketing training. So if you do leave a review, and a really great review, I’ll make sure I send some training out that Simone can pass on to you.
– Cool, so right now, you know what to do. Subscribe and leave a review straight away. Send me the screenshot, I’ll pass it on to Leon so then you can get your extra resources. Now, it’s time to go, thank you very much, Leon. Thank you, everyone.
– Thank you.
– And remember that together we grow exponentially, ciao.