Welcome to another episode of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/,
I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.
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Today I have the pleasure to Interview Deri Llewellyn Davies
Deri is the founder of business growth insights, speaker, author, global adventurer and proud dad to three beautiful girls.
He is a working-class boy from a tiny village called Llangwm in deepest rural Wales, a very passionate Welshman and proud of his roots. Being brought up in a small village community taught him values, taught him what’s important in life and the power of a tribe.
He was adopted, which left a deep uncertainty in my early years into who he really was. He deeply believes every adversity has its golden lining and this struggle in his early years developed a constant drive and ambition to truly understand who he really was and to ultimately recreate himself.
In this episode, we talk about:
- How to manage your life and energy as a serial entrepreneur
- What Deri learnt by being an elite athlete and challenging himself consistently
- How to STOP working and start living without losing money or opportunities
Connect with Deri Llewellyn Davies
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– Ladies and gentlemen, welcome to another episode of Explode Your Expert Biz Show. Today I’m here with the one and only Deri Llewellyn-Davies. How are you doing, Deri?
– Very well, good to be here, good to connect.
– Fantastic, it has been a while. You’ve been on a previous episode of this podcast before, and today I want to talk about as we decided to talk about the topic of no regret. And also there’s going to be a good rant about the speaking industry, the coaching industry some. I’m really looking forward, whenever there is a good rant, I then there’s going to be a great conversation around it. Around the industry in general, as well. Before we get started, let’s have a look about your background and what got you to this point, because you had a few career changes in your life and a major one recently, so let’s get started.
– Yeah, well so I’ve always been in business. Business has always been a thread for me. Did I sit there 25 years ago and say, “When I grow up I wanted to be a coach, “or a consultant, or a speaker”? No, because industries didn’t exist like they do now, back in those days. So, I’ve seen the evolution of the industry over a couple of decades. I know I don’t look that old, but I am. I’ve got a few rogue grey hairs trickling through here. And although business has always been a theme, I’ve shifted across different industries, which has given me the perspective I have today. I was a founder member of the Professional Speaker Association in 1998. So, when actually it was a very different world back in those days to what it is today. I think that’s why we’re having this conversation, because you and me had a chat before hand saying, you know, “Why no regrets, Deri?” Well, I think yeah, we’ll have a little bit of a rant, but also let’s have a little bit of truth as well, because I love this industry. I’m a product of the industry. So are you, Simone. And it’s a beautiful industry when it’s done correctly with authenticity and for the right reasons. And when we’re actually serving people and having value as a result. It’s a very dark industry when it’s not. And I think that’s what we’ll have a few little conversations around today, I think.
– So, tell maybe more also for people that don’t know you, about what kind of businesses were you running before?
– Yeah, so I’ve kind of transitioned. I spent a big part of my first career in the corporate world. So I literally rose through the ranks of corporations. Ended up sitting at European board level. So, I know the corporate world and I know how it functions and operates. I also recognised that I didn’t want to be in it towards the end. I was the classic Stephen Covey, climbing the ladder of success to get to the top, literally in this case, to realise the ladder was up against the wrong wall. And that’s when I transitioned more into the entrepreneurial space. I was always having some entrepreneurial hustles along, because I was an angel and I was backing companies. And then the previous fifteen years, being very much more in the mid-space. I’ve done a lot in property, built up a multi-million pound property portfolio, guided a lot around property, invested a lot in property space, but equally built up Business Growth International, which has now become Business Growth Insights. Diamond Life Design is coming out now, so I’ve always had my own companies and I always will, but I’ve also guided loads of people. I sit as a non-exact director, so I advise now over three hundred boards as, in the UK we call it more like a non-exact director. It’s like a chairman role, a non-exact role. A lot of people are calling that mentoring. It’s not strictly true actually. It’s a different role that plays, and I kind of have a hybrid role, which is where a lot of my accredits and consultants have. There’s a load of people accredited to my methodology now around the world. And why I call it coach-consultant-mentor, because in the world I operate is, you kind of need to be all three.
– Yeah, you couldn’t just be one and forget the other two practises.
– And they’ve all got their place, and we may have our conversation today, you see. But, I think it’s a very confused space, as to what is a coach, what is a consultant, and what is a manager, and when is it appropriate in business particularly. I’m in the business camp. Very, very, clearly in the business camp. I don’t do the life coaching or anything like that, or executive coaching, although I’m massively onto those and I may bring people like that into my space. But business is my genre.
– And so how did you end up stumbling to this coaching, mentoring, speaking, consulting? What was the thing that said, “Actually, that’s what I want to do”?
– I think the word is stumble. I think that’s an appropriate word there. Bare in mind, the speaking business really wasn’t there in 2000. In the late 90’s when I was coming into the world, professional speakers was very much… When I joined the Press Speech Association, the only people in the PSA at that point were celebrities, and Olympians. That was the professional speaking circuit. It was a very, very different world. Remember, no social media, none of that. It was a very different animal back then. I came into speaking because I recognised as a leader of a corporation, I needed to be able to speak. And also because I was pretty good at what I did, and I was comfortable, more comfortable. I say more comfortable than others, I was never a born speaker, but at that point most people, I think one of my dear friends wrote the book, “And Death Came Third,” where speaking is the biggest fear of everybody. And you just go… I was nervous and stuff, but I wasn’t scared shit-less being on the stage, so I was the one that was put on the stage. So speaking just evolved over 20 years for me. I was never sat there going, “I want to be “a professional speaker when I grow up.” But it’s always been a part of what I do. It’s not all of what I do, it’s a part. And I think that’s an important thing, is if you want to be a speaker, for what? Which parts of the ecosystem is your speaking? And I think there’s this somewhat delusion that you’ll just be a speaker and that all you will do is speak. You will stand up and there’ll just be stages miraculously there for you and you’ll just spend your whole time speaking. Now, you do that more than most actually, Simone, right? You’ve got a crazy couple of weeks coming up.
– I do a few. I do about 200 a year.
– But you know that that is not accidental fairy dust, and you know that the work that’s gone on depending that, and the businesses that you have that under pin that, right?
– That’s not just, “I’m a speaker.” You have businesses in which you speak, and businesses in which you speak for and you’re a representation of. But it’s business, you built businesses. And that’s why I respect you and I honour you in this industry because you really built businesses. And I think that’s the first myth that I think we’ve got to cut through is, this speaking thing. I think people are being sold the duff one that’s it’s literally you can just, “Hey, you just be a speaker and this is all you do.” If you’re a professional speaker these days, you’re running a business.
– Yeah there are very, very, very few people all over the world that would just, “Oh, go up there and share your story, share your message.” But your message about what? Having an interesting story can get you on stages sometimes, and the more interesting, unique, and fascinating your story is, the more opportunities there are going to be because there are going to be people that will want to hear that. But it will not necessarily equate to money in your pocket. That’s the other difference and even the Olympians, that they might get paid $30 grand or $40 grand for a speech after they win their gold medal. That’s just after they win their gold medal. The next year, when there is another gold medalist, your things are the past. So they are going to hire and give those $30 grand, even for the keynote to the next gold medalist, unless you kept yourself relevant as well. So even the keynote speaking work where you actually earn money just from keynoting and not having a backend-side of the business is a very, very tough business, and you need to be very strategic around that, in particular in what, as well, you are talking about, because your message needs to be relevant to the companies that you’re talking to, because they are the one that have the budget, they are the one that pay. And so if you pretend just to go there on stage and, “I’m going to share my story,” there are plenty of people with interesting stories so there is not going to be any money for you.
– And this is the problem with industry. If you go rewind 20 years, it was the same 20 years ago. It hasn’t actually changed. What’s changed is the ability to communicate and the social noise and everything else that’s made this theoretically possible on the hype being built, right?
– The essence has never changed. And the essence of anything, by the way this is coaching, this is consulting, this is speaking. This is the same gig, which is what is the true value you’re bringing? Now we must run with our passions. I’m all for passion. The “Strategy on a Page”, which is my methodology, I always begin the purpose, why do you exist as a business? This is the same question to a coach, a consultant, a speaker. Why are you running this business? Now a lot of them, and if you’re honest with yourself you ask you that question why. You’ve got to go deep on the why. And the first thing is we should love what we do. This is the no regrets piece we were talking about earlier. Is when we study regrets, the second biggest regret in the world, we did a whole study around what are the six biggest regrets of the dying, because I’m all for it, live for it whilst we’re here. So let’s understand that. The second biggest regret was not following your own true path or career. Not following your own true path or career. Now, when you come into speaking, consulting, mentoring, now you think actually a lot of you guys probably have it right ’cause at least you’re on your own path. You’ve chosen that path, or have you? And that’s the big question here. Or have you? Because having a passion for something is the start, but you must be providing value, real value exchange by that passion and there has to be a market that will accept it. Those are the first three fundamentals of purpose. And this is exactly what you’re talking about, Simone, which is people are preaching, “Just speak what you love about,” which, by the way, if we’re not talking about business, I totally get it and I honour you and you should get on the stage and you should share your story and you should inspire the world, and this the beautiful thing we’ve got with social media and YouTube and all the rest of it. Wonderful, but if we want to build a business and you have to earn money and feed children off the back of it, and you want to build a business and a house and all that kind of stuff, there’s this thing called money and there’s a thing called value exchange, which we need to appreciate and don’t get me wrong, some people have got incredible stories, which we can absolutely build into businesses. But, you’ve got to be really clear on why people would pay for it, why people would buy your programmes, why people would exchange their money as a result of that, and that’s where I think a lot of people are just piling into this space being sold, “Get rich by next Tuesday,” and they haven’t thought through the true value exchange of the market.
– Absolutely, right now I think a lot of people they want to do the speaking part, but not the business of speaking. Because what you do on stage is actually the smallest part of running
– That’s absolutely right. a speaking business.
– Is more about what you do to get on the stage and then to capitalise on the stage that you have been on that then makes the speaking business an actual business. And that’s why there are a lot of people that try the speaking thing for a couple of years, they see it’s not working and so they give up, because they really have not chosen it, like if you say, “Have you chosen that? Is it your passion?” Yeah, you might be really passionate to talk about the topic to all those kind of people, but do you have the same fire of running a business from it? Because if you’re just passionate about the message and not passionate about running the business, then you can speak but you will not be able to speak in business. And that’s, I think, where we are going. Now, I know you are a bit of a crazy guy in you like to challenge yourself quite a lot. So let’s have some of the challenges that you’ve given to yourself during your lifespan.
– So, again, this comes back into the regret theme. One of the six biggest regrets that came up from people around the world was not travelling more often, and not travelling to places you don’t know. Now, I know you’ve just been coming back from places, you’re off to places, you travel a lot, so do I. But that’s not an accident, and again, that’s built in. As a speaker I’m very clear on where I’ll travel and where I won’t travel, because I think a big part of the downside to when you’re actually really successful as a speaker, then the downside is the travel. A lot of my great friends on the stages, they’re road warriors and they’re killing themselves as a result of it. We got to balance that. But travelling to me also means adventures, so I’ve climbed six of the highest summits in the world now. Everest was a rather big epic a few years ago. I’ve run six marathons across the Sahara Desert. That was a big one, Ironman. So, I’ve literally setup the global adventures grand slam, and every year or two I pick off one of the big adventures and go for it. And I’ve been doing that for about ten, twelve years now. That’s why I’ve managed to pick off a large number of those adventures. But it comes back to that regret. So before everyone starts to go crazy on that one, it comes back to spending a life true to myself. Now adventure happens to be my deepest calling. I can’t explain it, I love nature, I love being in the depths of nature, it’s my spirituality as well as my… It’s goal setting, it’s got everything in there. Adventure has everything for me. Some people will get that out of dance or out of yoga or out of art, and so that piece is very much, a lot of people look at me and go, “All right, I want to do some crazy stuff.” I’m like, “Do you really?” Because it’s like back to 10,000 hours again. There’s 10,000 hours of mastery, these are on the stages, in my mountains, et cetera. It’s mastery, and that takes time and commitment and not just excitement, which is what you were talking about earlier. Like, “I want to be a speaker,” okay. I’ll tell you, I’ve put 10,000 hours in on the stages, so have you, by the way, and you go that’s just the beginning. If you’re not prepared to commit to that amount of time to something, then you’re not committed.
– This is Malcolm Gladwell’s book on the 10,000 hours thing is brilliant. But this is what I’m talking about, which is mastery and that’s a very different thing to, “I’m going to a weekend training course “and now I’m going to be a speaker.” That’s not mastery. That’s the beginning. That’s a beautiful start, but that’s not mastery and I think people can get excited about speaking and excited about coaching, but sit back here ten years later and then tell me if you’re still excited. Passion just doesn’t go, passion is inside of you. I have a passion for adventures which never wanes, and I think that’s what we’ve got to get to in this industry. When I’m with my clients, I love my clients. I can’t get enough, as soon as I’m at the call front, I love them, I can’t wait to be in the board room, and the same for the stages. I choose my stages very carefully. And that sustains the passion, by the way, is making sure you work with the people you want to work with.
– Absolutely and so what can you take from your adventure, from your calling for adventure and what have you taken from your calling for adventure into business? Because I believe that we have other passions, we have other things that we are interested in, and they shape also the way that we see the world. They shape the way we act. They shape the way we believe. For example, I’m a basketball player. I could play basketball all day. Everywhere I go, I go to a new city to speak, the first thing I do is to look out for the local basketball court. That’s it, and I know it’s going to create an argument with my wife, but I don’t care. I go looking for the first basketball court that I can find, and throughout my vacation or wherever I am, even if I have three days, I’m going to find a basketball court to play in a new city. And from basketball I’ve learned a lot of things that I am bringing into the way I run business. For example, it’s a team sport. All the things we do in GTeX is about doing things together, for example. Is about committing to this more disciplined stat they are making. I’m a shooter, I need to shoot a hundred times. Generally I shoot about five under-shots every day, every training before the training starts, because that’s being sharp on the shooting side. And so what is it from your perspective from your adventures that you take into business?
– So it’s actually what I bring into every part of my life. Just launching out the whole new concept, which is Diamond Life Design, you can see it on the wall behind me there. There’s the eight threads of life there and the adventure is one of those threads and business is one of those threads, but there’s another six threads. And the point being is it’s exactly the same ecosystem of creating mastery in adventure, like if we take climbing Mount Everest, that’s a pretty good one. For that you have to have everything joined up. You don’t accidentally climb Mount Everest. You don’t walk up on the mountain and give it a go either. Like I wouldn’t walk up on a basketball court and give it a go with you because I’d look like an idiot. mountain is you die. So, the same levels of mastery, which is being clear on why you’re there in the first place is important, having the vision and the epic vision of what you want to achieve, setting out the goal, setting out the sub-goals, then working out the rhythm on a quarterly, monthly, weekly, daily basis and understanding how that rhythm plays across all areas of life and then committing and putting the habits in place. All of this ecosystem, that is to climb Mount Everest. And it’s there and you cannot shortcut any of that. Everyone’s trying to hack stuff at the moment. It’s like, “We’re going to hack this, “hack that, and shortcut that.” You don’t shortcut Mount Everest. You don’t shortcut building a business, by the way. You don’t shortcut creating a beautiful marriage. You don’t shortcut your health. You don’t shortcut building the home of your dreams. None of that stuff, whether it’s meditation as a deep practise, or the mastery of your arts or your music or whatever, mastery is the same across all areas. Actually, on the stages, I use the adventure a lot because people will resonate with it, will connect with it more. So it’s actually a story, but am I an adventure speaker? Absolutely not, I’m a business guy, but I use adventure as a metaphor. And I think that’s the different genre at the moment. I think if you go back 20 years, you had a lot more purist speakers where they’ve just been an Olympian and they’re just talking about that, or they’re just being a mountaineer and we just talk about that. The value exchange there is you’ve got to be a business person and the adventurer these days. You’ve got to have context and value to what you’re delivering. The pure motivational speaker is diminishing, I think, because motivational alone is not enough anymore. And it never was by the way, I don’t think. But yeah, for me how I tackle the greatest adventures on Earth is how I tackle every area of my life, including business. And business is an obvious one, but it’s the same, and I think this is relationships, health, it’s the same stuff and yet we can be so, and this is the danger, if you do love what you do speaking-wise, and coaching-wise, and you love your clients and you’re really passionate about that business and you’ve got epic dreams and your massive goals and everything else, you can actually lose yourself in the business. You can wreck your health along the way, which is what I’m seeing on the speaking circuit a lot. Let’s move back to the pros. I’ve been very blessed, as you have, to stand alongside the pros for years. friends, a lot of these guys have been on the circuit for years. I’m giving them a kick in the ass all the time, just say, “Guys, cool it down. “You’ve got kids at home, you should be seeing them.” They turn into road warriors, they’re wrecking their health, getting fat because it’s hard when you’re flying all over the world all the time and you’re travelling all the time to maintain your health, unless you’re laser-focused and you treat your own body like a business. And let’s just be really clear here, if you’re in the speaking business or the coaching business, your body is the business.
– If you become sick, you’re done. A lot of people are not… It’s interesting, one of the questions pre of the podcast, you see, what you do behind the scenes, was one of your questions. What do you do behind the scenes? And I was rest, recoup, focus my health optimization. That’s what I do behind the scenes, because if I don’t have a throat and I can’t speak, if my body is not on absolute peak performance and I don’t have that energy to bring to the room every single time, you are, as a speaker, you’re an endurance athlete. You know that, Simone, and I do that, because of your sporting, is that I can expend, I can go out and run half a marathon and come back with energy, yet you put me on the stage for half a day in an intense mastery session, I’m going to be knackered. Now, because of the adrenaline and the rest of it, if you like it or not, and if you haven’t worked this out as speakers yet, you clearly just haven’t spent enough time on the stages, is you are an athlete on the stages. You have to be looking out for your energy, your health, your health optimization, your rest, otherwise you are going to burn out on the stages big time. I think this is a lot to be talking about, that’s enough.
– Absolutely, I was the first one. I used to burn out consistently. The reason why I don’t burn out anymore, is because I have a wife that loves holidays.
– Wise woman, wise woman.
– My coping mechanism right now is a wife that loves holidays and we go out because otherwise I would have the tendency of just saying yes to every opportunity, go out there, and now I’m way more balanced because she’s the one saying, “Haven’t you been pushing yourself, “too much in the past two weeks?” I’m like, “Yes I did, let me book a couple of days “off where I’m just home and do nothing”, or spend some time in nature or let’s book a weekend away to a cottage where there is no internet and I don’t get distracted by other things, because when you love something so much that you would do it every single day of your life, every single minute of your life, because that’s what you love doing the most, then it’s easy to get caught up in the doing of it, and to keep losing focus of how is my body feeling? Am I performing at my best or am I just, as you said, running out of adrenaline? And so, for everyone who’s listening right now, if you take your speaking career seriously, there will be a point where you will be tested to make some decisions, and the decision will be shall I take the next speaking gig, and go to this next country? Or shall I say no to this opportunity, which would mean losing money, losing business, because I need it for myself and for my health. That’s something we always need to keep in the back of our mind. Or not even the back of our mind, the front of our mind at this point.
– Absolutely front and centre. And I think this goes back to the no regrets piece. It comes back to the architecture of life, which is a big part of what I’m focusing on, because I’ve seen it at a very big level. I typically work with the seven figure business. We typically take businesses from the 1 to the 25 million route, in that zone, right? Up there, it’s brutal. Getting to that is brutal, but up there it’s brutal because if you are, if you actually get it right and if you actually love what you do and you’re bringing service and value to the world, that’s a crack habit now, because you can’t help yourself because you’re actually helping people by doing what you’re doing. And there’s a massive market for you to serve, which there is out there, and we’re making money in doing so, those four elements of purpose beautifully align, but the fifth element is lifestyle. Because ironically the ones who get it right, are likely to kill themselves and burnout stress along the way. No different in the speaking and coaching world. If you do not put that front and centre, it’s just a question of when it’s coming, not how. I’ve burned out three times along the way. Proper jobs, if you’re going to go, you’re going to go hard. Which is what we’re told, and we’re told about this hustle, and we’re told all this and look I’m all for good working hard, and being focused, and being disciplined and working on the right things, but I’m also massive for sleep and rest and health optimization. This is where I’ve got… You know me from BGI, Business Growth Insights, the strategy has always been what I’ve done. Diamond Life Designs is the new ecosystem we just launched, which is we got to balance life here. We’ve got to architect our lives alongside the business, otherwise we are going to wreck that. And I’ve seen too many people who are super successful in business, wreck the other areas of their life. And it’s usually, well again, it comes back to they’re not really travelling and doing what they truly want to do in life. They don’t even know what a hobby is anymore. I’ve got my adventure, you’ve got your basketball. That keeps us sane, right?
– Yes, yes, yes.
– Now also be careful here right, because what you haven’t done, we’re very similar, is you didn’t try and turn basketball into a business.
– Now a lot of people say, “Take your passion, “and turn it into your business.” I say, “Wait, be really careful with that,” because I could absolutely have run a global adventuring business. With my scale and my contacts and everything I’ve done, I could absolutely, and so many people have gone . And so many people have approached me to JV with them on global businesses and adventure businesses and I’ve gone, “No, that’s my hobby.” I don’t want to turn that into a business.
– Thank you.
– That’s my down time, that’s my recoup, that’s my sanity. I don’t want that to be a business, I want that to be my safe area where I can recoup in. I think this is when people are turning their passions into their businesses you can wreck the thing you’ve got as a passion.
– Because it becomes a business.
– And now it’s a business.
– Whole different level, and now where’s your downtime? Where’s your recoup? Where’s your escape? I think this is getting really confused out there, because there’s passion, passion, passions. Now hang on a minute, you don’t turn every passion into a business, thanks very much. You really got to focus on that one. And where’s the hobbies? It’s hobbies, people very rarely have me time. It’s something I am a massive fan of and in Diamond Life Design I go, “Where’s me? “Where’s your me time? What does that mean to you?” People haven’t got a second to themselves anymore because of this stupid social stuff and everything else. We are on all the time. That is great, by the way that’s an amazing tool, but it’s also destructive. It’s that health, relationships, this is what needs equal attention and energy and focus as the business, otherwise what happens when you’re successful? And I can tell you this right now in a much bigger context. I guide a lot of businesses out to their exit routes, so a guy who I guided to an exit pre-Christmas, they exited out at an eight figure sum. Very successful exit. He’s now depressed. So, what is the business for? If you’ve built it and you’re successful and you’re sitting and the money’s there and you’ve made it, how do you feel? What is it all for at the end of the day? If it’s not for the relationships of those closest to you, if it’s not for you feeling amazing in yourself and your health and vitality, if it’s not for you helping people along the way and serving people with true value along the way, keeping that reputation intact, what’s it for? If it’s not for doing hobbies and doing what we love to do, and having that escape and the travelling around the world, what’s it all for? And this is the big… I’m doing the same stuff I’ve always done and I’ve just transitioned across the wider genre, because I’m seeing people build amazing businesses under our watch and then wrecking their lives as a result of it. That’s not what I’ve preached. You’ve heard me speak on this a number of times, am I right? I’ve always touched on it, but I focus on the business side, now I’m going like, “Do you know what? I’ve left people ” to their own devices on the life side of things, ” and they’re wrecking it.” So, Simone, we’re going to step in with a methodology and help people architect that better. Because, sadly even the successful ones are wrecking themselves along the way.
– Aye, and particular the more successful ones.
– And that’s a trap that no one’s talking about.
– It’s a trap, absolutely. And you mentioned the fact that you haven’t turned your adventure into a business. I haven’t turned my basketball into a business. One of the main reasons why I love basketball, is because no one there knows me. And actually
– Just be you. in me team, I’m one of the worst. So, I’m like I am there to learn, I am there to play, I’m there to have fun, I’m there to push myself, I’m there not to talk about business, and unless someone over there, I think two or three of my teammates that actually have a clue about what I do, because they keep following me on Instagram, but other than that I’m there to play. We are there to play, we are a team, there is no “Who has the bigger business,” or, “How many speaking “gigs do you have?” There is none of that, and that’s what I love about it, because I just go there and I forget about business. It’s one of the few times where when I’m with my wife and when I play basketball where I forget about business and these are sacred times for me. The time where I’m there for me, for myself. For everyone who’s listening, it’s absolutely important. Now, before we wrap up, Deri, is there a tool or a book or something that you have read, or maybe an app that influenced your life in the balance? Like making a it balanced, let’s say.
– So many, I’m going to be launching a series around this literally in the next few weeks, because people ask me this question. And the reason we created Diamond Life Design is it’s all about architecture. It’s just taking the best because I think that the issue with this life, and I’m calling it life design, it’s life architecture because it’s complex. It’s not like, “set a goal and we’re done.” It’s not the one thing which is one thing, focus on one thing. I don’t agree with that, I think focus on every area of life. I’ve brought the best of all I’ve learned together in one place. Diamond Life Design is literally bringing the best of goal setting, the best of the energy focus, looking at architecture, the daily planning, the weekly planning, the morning ritual. All of these things, visioning, visioning processes, looking at the depth of relationships, the depth of health optimization. The best books I’ve got, I’m surrounded by books, I’ve literally got, if you could see the rest of this room, this is a library all down here. There’s a library in the next room. The whole room is a library. I read and read and read and read. I’m an avid reader, however there’s been a lot of conflict in that reading. There’s a lot of autonomy in that reading, and what I’ve just worked myself over the last decade with Diamond Life to bring the best together in one place. There’s no rights or wrongs and I think, this is the issue with goal setting and morning rituals and everything else is, and my main message on Diamond Life Design is this, which is you have to take full responsibility for architecting your own life. And I mean it’s your life. So, so many people are looking at inspirational people out there, which I love. And they go back to the morning ritual stuff. But then people go, “This is my morning ritual, “just do this.” It’s like no.
– That’s yours.
– That’s yours. That’s great and everyone’s just blindly following, this is what I should do as my morning ritual. Like hang on, what’s important to you in life? What’s the areas that are important to you, and therefore you should design your own morning ritual around what’s important to you. Like we plan the day around what’s important to you. You want to plan our priorities around… You’ve got to build and architect, all of it, otherwise, and I’m talking to the businesses people here if you’re passionate about speaking and coaching and everything else, you will lose yourself in it.
– And it’s not an accident. I’ve been very blessed to hang out with the best in the world, some of the best masterminds in the world, and I’ve seen the elite, and not one of them just said to me, “Deri, the reason we live this amazing “life right now, it just fell into our laps. “It was just a complete accident.” Every single person planned, and this is my strategy, I love strategy in business, planning. Every single one planned. And that they planned in all areas of their life. You don’t just get an amazing relationship with your wife. You plan it, it’s architected, it’s guided and it’s committed. And on a daily basis, weekly basis, we got to know these touch points. It’s the same in everything, and yet I think we expect health is just going to be there. Our partner’s just there and we just take them for granted. Meanwhile we smash the ass out of business, and wonder where the balance drops and why a midlife crisis comes later along the line. So I just think there’s amazing stuff out there, but I think for everyone just it’s about architecting your life, taking control, but that’s some deep work there Simone, and you know that.
– Yeah, there is. One of my morning habits, which I think we’ll disagree to, I haven’t found in any book that I’ve ever read, is to watch 50 minutes of NBA highlights. That’s one of my…
– Great! Because otherwise I don’t get other time during the day to do that and I don’t want to do that during the night so I will wake up, and one of the first things I will do is get a big, like a half a pint or pint of water, brush my teeth and watch my MBA highlights. And my day is set. And I haven’t seen this or read in any book, but it works for me so it’s about finding what works for you.
– And everyone says, a lot of the kind of situations where you get up and will go do exercise in the morning. I don’t want to do exercises in the morning. I don’t like doing exercises in the morning. I exercise my nuts off all through the week at various different points. I’m actually way better in the afternoon. I’ve bio-hacked that to my perfection, and I don’t want it in the morning, not the time for me. I’m not awake. By the way, I love sleep. Everyone’s like sleep less, I’m like sleep more. I’m like bring the sleep on, and I track everything I’ve got the Oura ring here, I track everything. I bio-hack everything. But when I am sleep optimised, I perform brilliantly. When I’m sleep deprived, I don’t. So, everyone’s talking about sleeping less, now everyone’s different, again everybody’s different here.
– Some people can work with less, some people…
– Need six hours fine, I need like eight or nine. Nine hours, I’m happy. Give me ten some days, I’m happy with that too.
– It’s like, but I know my body, and also because I train and because if you remember if you’re speaking, you’re training, because you do the sports Mr. Simone, there’s science backing that we need more sleep for the recovery.
– So, now if we know that sportsmen need more sleep, and you’re a speaker that’s pumping adrenaline out there and wrecking it because you’re behaving like an athlete, do you not think the dots are drawing up there that you will need more sleep too. Maybe, so.
– Maybe, maybe, just maybe.
– I’ll let you form your own conclusions.
– This has been an incredible interview. How can people get in touch with you, or reach out to you, and get involved in designing their lives?
– Well, just jump out, I’ve literally just launched Deri.live so it’s Deri, D-E-R-I.live and then there’s links to everywhere. We’ve got the health optimization stuff in there with Limitless You, Diamond Life Design, BGI, and all my blogs and everything and all the content’s going to be there, so it’s one place that you can reach out to me and choose your path essentially.
– Fantastic, so make sure you reach out to Deri. Thank you very much for being on the show. I absolutely loved this conversation, great interview. And if you are not subscribed to the podcast yet, make sure you subscribe right now. Click that subscribe button, so then you don’t miss any other incredible episodes like this one. Until next time, remember that together we grow exponentially. Bye for now.