Welcome to episode #256 of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/,
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In this episode, I talk about
The Profile Builder Program
- What it is
- Why you need it
- What to expect
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Hello ladies and gentlemen and welcome, welcome, welcome. Today is all about the profile builder. I’m going to tell you and share with you, why you need it, what the profile builder is, what the impact that is gonna make in your business, and as well, how it works, and all the different parts of the programme.
So it’s great to be here with you and launching this incredible programme. This incredible programme that has already helped many entrepreneurs like yourself and is gonna help you get known, get paid, and make an impact.
Now as you can see I’m a bit funny here with the pirate eye patch. Argh. Right if you haven’t been following me in the past few days I had a basketball injury in my eye and it looks pretty ugly. Big black eye so I didn’t decide to let it stop the launch and to still be live with you. Actually if you are live give me a comment here. Give me a whoop whoop. So then I can see you here guys. I would love to see you. And that’s why I decided to turn this, turn up anyway, and you get see me in my pirate version, argh.
So I’m gonna get started in a couple of minutes. And I just want to share this in, around the other different platforms. So if you bear with me one second. In the meanwhile if you are thinking about this, what I’ve, the reason why we are doing this, I’m doing this live, is because we are launching, as you can see, our profile builder programme. It has been a programme that has helped many entrepreneurs to get known and get seen and make an impact.
And the reason why we decided to launch this particular programme, it is because when I started GTeX, one of the biggest struggles that I had, after I became good in my field, and I became good at like knowing what I do, and started building and knowing I could get results with my clients, was actually the fact that I was nobody. No one knew me. No one knew what GTeX was and no one knew myself. No one knew Ben and we were completely invisible. And because of that we really struggled to not only get clients but also get opportunities, get other people to see us, get other people to know us. And we decided that we had enough. We decided that we had enough. We decided that we needed to so something different. And that we wanted to stand out. We wanted to stand out from the crowd. We wanted to build an audience. We wanted to really make an impact.
And the thing that was stopping us the most at the time was actually as I mentioned, the fact that no one knew us. That we were a complete no one in our field. And so when we started taking this seriously, then we had the opportunities like sharing the stage with Les Brown, organising an event with him in front of 1,000 people. Or organising an event with 500 people with Gary Vaynerchuk.
Becoming a Forbes, official Forbes contributor. Official contributor of Entrepreneur Magazine, the Huffington Post. Being interviewed in major TV channels and so on. And so that, all that exposure we had actually made possible the fact that our clients, we could get in front of the right people, that we’d get in front of more people, that we could consistently have a consistent flow of clients. And that got us to build, to get our first six figures. Then a quarter of a million, then a half a million. And starting a business in the corporate sector, and as well starting investing in other companies. And help them to grow, scale, and sell. Which is a part of the work that we’re doing now as investors.
And that would have not been possible without getting out there, without being consistent, without building an audience. And that’s why it’s so important that no matter what you do, you not only stand out from the crowd, you are memorable, but also, your message is clear and you’re consistent out there building a following, building the audience, getting in front of consistent new people and being in the right places.
It’s not just being famous for the sake of being famous. That’s not what I’m talking about here. Because everyone can have their moment of fame, but how can we translate the extra exposure that you’re going to get into extra clients? And that’s what the profile builder is about. And that’s why we decided to do it. So what’s included in the profile builder?
We’re going to help you in four areas. Which are the four areas that are essential to raise your profile. Not only build your trust, become credible in your field. But also build a massive audience. Number one is recognitions and awards. Now a lot of people are a bit sceptical they say well really awards they don’t matter. Why do I need to be recognised? Awards are important for a few reasons. And in particular being recognised in the right places and for the work that you do is important for a few reasons. Number one is your, is for your clients. It will put them at peace in terms of can I trust you. It will build a massive trust and credibility. And it will create an instant a buzz around what you do in your business, that you can leverage to get on television, radio, local publication, global publication. So that’s one.
The second thing we’re going to help you with is the speaking. To become a thought leader, build an audience, and get clients, there is no better way than being on a stage, connecting live with people that can see you, and that can be with you, and that can connect with you personally. Nothing, nothing, nothing, nothing, is stronger than that. And when you leverage it, the speaking in the right places, connecting with the right people, and as well getting the right clients, it is the one thing that is going to build your profile, make an impact in the people right there and then, connect with you, and as well, create high paying clients. Nothing works faster and better than speaking. So we’re going to help you get your speaking profile right, find speaking gigs in the right places so you can connect and monetize the right clients, and as well teach you how you can leverage from one speaking engagement to unlimited opportunities. A lot of time when I go and speak and I have one speaking engagement then I will come out with one, two, or three more, within 48 hours from the very speaking engagement. Gonna teach you how to do that, so you can leverage these opportunities.
And then the third thing we’re gonna help you with is connecting with high profile people. Connecting with influencers, connecting with other authorities. Which will help you with, the way this works, is branding by association. You will not only be able to tap into their audience, but also you will be able to tap into their credibility. And when you associate yourself with other industry experts or authorities, or even big corporations, well known brands, people are going to take you more seriously, that’s the bottom line. When we started and before getting the Les Brown gig, we were making probably about like $20,000, $25,000 a year.
The year before. We went from $20,000 to $120,000 just literally after the Les Brown gig. And it was that moment, that catalyst moment, where all the work that we did for three and a half years, it was actually, reaped the results. Because people were seeing the work consistent but it was still something that it was saying well maybe they’re not the right people. When we did that then all the people that were watching from afar, then they decided to jump on board, they decided to join. So that’s the third thing. How can you be associated with your idols. With the people that you highly respect in your field, so then you can raise your brand, and you can raise your credibility, and as well tap into their audience.
And then number four, which is the fourth thing we’re gonna help you with, is as well getting your, getting on media, getting on podcasts, and getting on publications. Whether it’s major publications or local publications, this is gonna be the other part that we’re going to help you with. And the reason why this is important is because now this will not only give you credibility, but if you are targeting niche publication you will be in front of your right audience.
If you’re targeting mainstream publication you might not be in front of your right audience because it’s a massive audience, but you will build massive credibility and as well get inquiries because it’s much wider. And so it will help you as well the more major publication you will have the easier it’s going to be to get into niche publication, or easier to get into the smaller one as well. And so that’s why it’s important to have a balance of the niche publications and as well the mainstream publications. So that’s what the profile builder is about.
So let me walk you though as well what’s included in the profile builder so you can see that. If you go to the link which is gtex.events/profile-builder-join, this is what you can see in front of you. You can see immediately, let me just scroll down here. You can see immediately there is a page and what I want to scroll down with is what’s included. So that’s the thing that we are going to help you with, in particular.
We’re going to help you refine your messaging. So big part of it, as soon as you join, we’re gonna spend time together and help you refine your message. Because once you have a clear message and you’re able to find a unique angle that is unique to you, then you will be able to stand out. You will be able to make like your, create your space in the market. And you will be able to not only attract incredible opportunities but also people that do want to listen to you. And they will remember you for the message that you deliver. So now they link that message with your business or your face, which is the first part of the game.
Then we’re going to help you refine your personal and business brand. And the reason why this is important and it’s crucial is because once you have a clear brand, then you will also, are really clear about what to write about, what to speak about, what you stand for, what you don’t stand for, what you talk about, what you don’t talk about. And if you have a business with other people in your team which is not your own, then you can give those branding guidelines to them, so then they are going to be clear if they are writing content for you or if they are creating videos for you, or pages for you.
Or if they’re writing articles for you, they’re going to be clear about in particular what to do. And what not to do. So having a clear brand is what is going to make you stand out and be apart from the crowd. Then we’re going to look at your visibility strategy. Where are the right places for you to be visible? Because it’s not, I just said before, it’s not just about being famous for the sake of being famous. That doesn’t make you any money. But it’s about being famous in the right places. And if you’re famous in the right places, guess what happen. People are going to contact you. People are going to inquire about yourself and about your services, about the things that you do, about how they can work with you. That’s the other part, visibility.
Then we go into our awards. Our awards and recognitions. Going to look now what are our awards that are going to be meaningful for your business. For example with GTeX we won the CR Personal Development Company of the Year, from a private publication. Which sent us a message out of the blue that said “Hey Guys, you are the winner “for the personal development company of the year.” Rock and roll, thank you very much.
We busted our ass all year long to make sure we serve our clients in the best way. It was great to be recognised for that. But also was finalist as entrepreneur of the year from the third durational small businesses. We were also finalist from the Southwark Business Award, about young entrepreneur of the year and as well as small business of the year. So there were a lot of things that helped us to create that buzz and get exposure. And also being recognised by the Royal Family, for the work that we do here in entrepreneurship for here in the UK. That was a huge acknowledgement and we use that to get on television, to get on media, to get on publications, and so there’s all the things we’re going to help you with. Strategically what awards are going to be relevant for you.
We’re gonna look at the stages that you can speak at. If you’re not at a good profile yet, that will get you great speaking engagements, we’re going to look at how can you build it. So depending when you are, you can even make your first steps in the speaking world or look for the bigger stages and consolidated profile that you’ve already built over the years. Now we’re going to look at PR and media. What major publications and niche publications you’re going to get informed to.
We have templates, we have resources, we have contacts, we will make connections. And that’s the power of leveraging your audience and getting in front of thousands, hundreds of thousands, or millions of people in case of major publications. Gonna look at association, how can you get in front of the right people and in particular collaborate with the right brands, deliver work for them, use their logos, their testimonials, and as well, with influence on other authorities in your field. Then that last thing we’re going to do is help you leverage.
How can you take all these opportunities that you’re going to get, and from every opportunity that you get, at least create other immediate opportunities, or speaking engagements, or awards of publication, or connections. Cause it, the work doesn’t stop when you get one gig. That’s the beginning of the next piece of work. And if you had a mindset, and we’re going to teach you all the different strategy in which you can leverage that.
There is now the opportunities to create from this programme. Maybe you create 10, 20, 30, opportunities within the six months of the programme. Then they’re going to multiply in hundred. 120, 200, opportunities, who knows. Amazing, right? Yes. I know. Argh.
Okay so let’s look at the bonuses that you have, because now this is the launch. If you join right now as part of this launch this is what you’re going to get. And the price is incredible. You’re going to get included in the price, you’re going to access to our three days explode your expert business intensive.
In three days we are going to help you create your product, create your services, and launch it in three days. Create your signature methodologies, getting ready to launch, and then sell it immediately on the third day. It’s an intensive training, maximum 30 people are coming, and we have five staff members of our coaching team and directors, and myself, and my co-founder Ben to be there to help and support you. To not only write the copy, to create the structure of the programme, and to launch the programme. So then you can leverage all the exposure that you get as part of the profile builder, you if you don’t have a product, or you can refine your existing product or services.
This will help you monetize that. Then we’re going to do a VIP half a day profile building plan. Here’s where we’re spending three hours together, and you’re going to, at the end of the three hours, have a clear plan about how can you monetize your visibility. Then we’re going to give you six extra live online sessions. Now instead of only just going through the online course and all the recordings and the training, what you will have, more than 40 videos, that will break down, very short videos, very easy to consume. Which will break down all the steps to get speaking gig, build your profile, get on publications, get awards, all step by step, all curated, in order.
Then you will have also for six months, once a month, live profile building session. Where you can ask all the questions, we can keep you accountable for the work that you’re doing. Then as well, we will feature, which is the bottom’s number four. We will feature you on our blog and podcast. So let’s, we have more than 10,000 monthly visitors on our website. And let’s say you don’t have, you don’t have a lot of experience. I need to put this, I’m going all over the place now.
But let’s say you don’t have a lot of experience in speaking, or you don’t know how to curate some of the content itself. We are going to help you craft a piece of content that we’ll publish on our website, and as well on our podcast, that you can leverage to get other interviews. So that’s the first piece of PR that you’re going to send to other journalists, to other publications. You’re going to get a video from it, you’re going to get the audio, and you’re going to get the written podcast.
The written version of the article. So then the other media publication, we already see a track record of you, and we already see an example of what you do. But a great thing is that we will curate it together so that you can get known for the things that you want to get known. And leverage the most of these opportunities. Then we’re going to have all the templates on how to reach out to journalists, how to reach out to podcasts, how to reach out to event organisers. You don’t have to invent the wheel. We’ve done the work for you.
We have studied this industry between myself, my team, and in particular Michelle, which is the person, the other Visibility Coach. Which is co-delivering the profile builder with me. Then we have created this incredible library of templates that you can use. Where you can use to get on podcasts, get on publications, get other speaking engagements. So then it will save you time maybe second guessing what should I send to an event organiser, how many times shall I follow up, is it too much, is it the right format to send a press release. All the templates are gonna be there.
And then finally, a special feature. A special feature which is our incredible Michelle Raymond, which started with us as a client, as part of the lifetime membership of GTeX. Which you can see here and now she’s getting like at least speaking three times a week. She’s getting on major publications, covers of magazines, running three business, like a property business, and a chart consulting business, and as well a visibility business.
That’s why we decided to collaborate with Michelle for this particular programme. And she’s been able to blow up, literally coming from nowhere. And she has an incredible story, where she went literally from not being, wanted to be invisible, for something that happened personally in her personal life, to really become a celebrity in her field. And she’s incredibly awesome, and we are giving you the recordings, all the video together, and you will see her part of all the sessions as well.
So this is what you’re going to get. Now in terms of pricing, next time this is going to double. So we’re going to sell this for $2,000, which is, and it will not have all this bonuses. However if you join right now and the deadline is the 17th, so the deadline is 17th of November. If you join here you will have, you will only pay $1,197 for all this incredible bonuses that we are giving. But be mindful that the VIP session is only for the first 10 people.
So right now we have a few left by the time we are doing this live. So make sure that you join right now and ask if you are still eligible for the VIP sessions, because we have order coming in consistently. So what we want to know is from you, are you in, get in, for the 1,197 pound, or if you say well I don’t have $1,197, not pounds, which actually works better for even people that are in the UK here, then you can pay four, three payment of $497. And it’s gonna be three payments, three monthly payments. And you will still have access to all the different bonuses.
Now we had people which got three, these are some of our existing clients that are going through this programme. Got three people that got like, Washington got three speaking gigs, a radio interview, and two clients in the first month of the profile builder programme. Hannah got featured on Forbes, after only one pitch during, using one of the templates that we gave her. Suze looking at something we did, a tweak we did in her pitch and change, she made $40,000 in one day after one speaking engagement. Yvette got an interview on Sky TV, a speaking engagement, a few podcasting clients. Leila got a corporate speaking gig, two new clients, 54 leads from one of our own events. And then Aslam got four corporate speaking gigs, and made more than 54,000 pounds from one event.
We have people that saying, Professor Chris, which is an advisor for the Royal Family, said that, and teaches MBAs all over the world, says that this programme is better than an MBA programme anyway she did it. So you can see, we had an incredible case studies. This time instead of paying like, a lot of our clients paid for the one to one work that we did with them. We decided to put this in an online programme, that you can do on your own at that time. You can give it to your team as well.
We can keep your accountable, and you will have on top of that, all the bonuses that we mention here. As well the accountability of the six live sessions when you can come in and get all the answers to the questions that you have. And we have the scenarios or just kicking your ass and keep you accountable, to make sure you’re reaching out to the right people. So this is the profile builder programme.
I’m looking forward to seeing you there. I’m looking forward to seeing you as part of the programme. It changed the life and changed my life. It changed my business, it change the way I run things. It change absolutely everything. And I want this to change your life too. I want you to be known in your field. Because when you’re known in your field literally all your wildest dreams can come true. Cause if you’re known and you’re great at what you do, and you get a great reputation in your field, there is nothing, nothing, nothing, nothing, that can stop you.
I want to say hey, a big hi to Stanislava, good to see you. Thank you for joining.
So there is nothing that can stop you, because if you’re doing great work, you’re getting out there, building your profile, being relevant in the right places, building your audience, building your following, literally what’s gonna stop you from having the clients that you want? What’s gonna stop you from having the businesses you want?
The problems that you’re going to have is that you’re gonna be oversubscribed. That’s for example what happened to Jelena. She joined some of our programmes and the problem that she had is now she got too many one to one clients and she had to launch a group programme which then she filled up all the group programmes as well. And now she wants to launch an online programme because she got no more time. But this is a good problem to have in business. This is a really good problem to have.
So these are going to be your new good problems. Now of course there is going to be work to be put in. Like in anything, this is not a join the programme you’ll be rich and famous in a few days. No this is a long term plan, it’s something that you will get short term results in terms of the gigs that you’re going to get. But the great thing about the profile builder is that once you build your profile it will stay with you for the rest of your life. 10 years from now, 20 years from now, 30 years from now, you will use what you will learn on the profile builder and keep leveraging from it. And that’s the beauty of it.
Now when I did the gig with Les Brown, or Gary Vhee, I’m going to use those testimonials and picture for the rest of my career. Which Dr. John Martini or Jerrik Robbins. And so I’m going to use those pictures and those as leverage point, or the fact that I’m writing for Forbes for the rest of my career. They will stay with me forever. The interviews I did on television, they will stay with me forever. And they will keep opening doors and opportunities for me consistently. And that’s what I want you to get.
It takes some time, absolutely, yes. But if you do the right thing, then first of all you don’t waste any time, you only spend time where it’s more productive, and you will get the results that you want in your field. So I’m looking forward to get you to join. Go to this link, gtex.events/profile-builder-join.
You will end up in this page which I have shown you so far. And this is when you click here, yes I want to join, then you’ll go down, you will click one of these two buttons, depending if you want to pay in full for $1,197, or three payments of $497. When you click it will open magically. Another page here where you can put your payment details, get started straight away, and get immediate access to the programme. So that’s how the page looks like in the backend.
And remember this thing, when you grow your business, when you grow your profile, and you get known in your field, now you become the person that people want to hang around with. And there is power in become the cool kid in town. And the power is that people will want to open all doors up for you.
They will want to help you out. They want to open opportunities for you. Because they will want to be associated with you. And by having your audience now you become a resource a connector for many of other influencers. And the doors and opportunities that you will have, they will be second to none. Which means that you can create the impact that you want, you can have the income that you want, and in particular you can support the people that you want to support. Whether is in your family, whether is in the world. You can really fulfil your purpose, you can really fulfil your mission. Because that’s why we do what we do. It’s not just for the money, it’s not just to be known. That’s nice.
But the real reason is to make an impact. It’s to leave a legacy. And if you are that kind of person, then the profile builder is for you so join right now because the price will double. We will put it to $2,000 on the 17th of November. And you will not have access to these bonuses that you have access to right now. This is for the first time that we’re launching, we are opening, and then stop. We’re not gonna do that cause we’re crazy. So we’ll not do that anymore.
So right now join. I’m looking forward to working together. There are a few spaces left so make sure you come and join the profile builder programme. We have a maximum of 30 people. Many places have already gone. So I’m looking forward to welcome you with all the other profile builders. Click the link and let’s start the journey together. Ciao, I’ll see you next time