Welcome to another episode of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/,
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In this episode, we talk about:
- What worked in 2019
- What will work in 2020
- What to stop doing in 2020
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Ladies and gentlemen, welcome, these are my top 10 predictions of 2020. What will work and what will not work in the expert industry in 2020.
Now as you can see our industry is evolving incredibly fast, at a very fast pace. Has been growing incredibly for the past few years, and the trends are that it will keep growing. But with the growth of the industry and the more mature industry is that things are changing.
Technology is evolving really fast, and what was working a few years ago now is not working any more. So what I want to explore in this video, or if you’re listening to the podcast, is what is gonna work in 2020, based on the trends that are happening right now at the very moment.
I’m obsessed about looking at trends. I love this industry, I study this industry from the inside out. I’ve been in this industry for the past eight years, and I’ve been living and breathing it since I found it. And that’s why I want to share with you my obsession. So, enjoy my obsession here. So there are in particular 10 things that I know for sure they will work in 2020. And others that will stop working. So let’s start from the beginning.
The first one is conversations over automation. Now, 2019 has been an incredible year, in particular where a lot of platforms like Messenger Bot or automated chats, that really went mainstream and not just for bigger businesses. And with that, it also created an automation culture. So which is what can I automate, and in particular when you’re scaling up or you’re really tech savvy, is all becoming about a conversation in 2019 has been, how can I remove as much personal touch as possible, to put automation that feels like personal touch?
But as you know like, this industry goes in cycles, so if for example before, every, something automated was new, now is becoming the norm. Particularly now we’re even talking about specifically now our industry, not other industries. And people are getting tired of it. And right now in fact what works the most, that’s also what social media platforms are promoting, what the emails campaign that work the most, are campaigns that encourage conversation over automation.
So now is about, particularly if you’re selling higher ticket items, not like the 10, 15, 20 pound or dollar product, if you want to sell higher ticket item, it’s more about putting that personal touch inside the automation, so combining it, but having the automation that leads to having that personal touch with a very qualified lead. And that’s where the game is going to change, so, the people that are going to have and put more personal touch inside their campaigns, inside their marketing, inside everything they do, they are going to be the people that are going to be the winners in this industry next year.
And guys, if you have any question or any comment, feel free to leave a comment below. I will love to engage with you on that. So that’s number one. The conversation over automation.
The second one is relationship over conversion. Now our industry has a name for being very cutthroat, at some point, in particular because we are looking at very short term cycle from when someone hears from us to a conversion. So a lot of times the mindset I hear being promoted in this industry is, what is it I can, what is that I can get out of my clients, immediately first point of interaction? Which there is nothing wrong with that, but is also has the risk of getting a lot of non qualified people in your funnel or in your products and services. And as well, people that are not right, or people that will be very annoyed by that, by that cycle. By that sales cycle.
So now the time for purchasing, in particular higher ticket programmes, ’cause there is so much choice, then is much longer. So therefore, relationship is what is going to be a game changer. Because the people that are going to invest more time, money, or resources in building a relationship with someone, not just in having that quick conversion, they are the one that will take home the bigger ticket items or the bigger ticket clients.
And of course there is a place for that immediate conversion, it’s really important to get that first sale straight away, but it’s also important to see, am I doing this at risk of this person not buying something bigger from me? Or, having a bad experience from me. So relationship, relationship, relationship is going to be the key for 2019, for 2020. And I can tell you that in the past few years, we were immediately like, going for conversion, conversion, conversion.
Now we had situations where we’d end up working with the wrong client just because we were really good at selling or really good at closing. But we skipped the part of building relationship and to find out in particular if you’re looking at a longer term relationship with a client, is this the right client for you? It’s not talking about video programme, all your programme, membership site, that’s fine. But when you’re working intensively more with someone on a higher ticket programme, or curating a community, which is going to be a part of the next point. Then, things are changing.
You’ve gotta have the right people in place, or otherwise it can ruin your entire business. We had experiences this year where we had literally to fire clients because they were, I had moments where literally for the first time in my life in the past eight years, I woke up one night, with a nightmare of a client and I said no, like having a client session, and it was a nightmare. And I woke up with palpitations and I was like, no. That’s, no, no, no, no. It’s my business, I decide what I want to do or not. So I’m never gonna put myself back in this situation, so, remember that relationship over conversion.
I’m not saying to neglect conversions though. At some point you gotta ask for the sale but, make sure you build your relationship and you spend, invest time, money, resources, in building that relationship to convert more effectively. Not saying just build a relationship for the sake of building a relationship and not ask for the money. That doesn’t work, alright?
Let’s move to the third one, which is longer sales cycle for coaching and consulting. Now in 2020, because this industry’s growing so much and so fast, there are a lot of coaches, speakers, trainers that are coming out year after year, and the number is increasing, so this industry’s becoming more crowded compared to eight years ago when I started in, is becoming more competitive. Is more difficult to get clients because there is more choice. And therefore, the sales cycle, goes back to the point of relationship, it gets longer, because people have more choice and can evaluate.
Of course there are always going to be the people that are looking for, that have the need right now, that are jumping on a webinar or buying the programme, buying the service. But I’m focusing on the higher ticket items. A longer relationship, there will be more time allowed for people to make that decision, and to make their buying decision. So a lot of actually part of your sales work is going to be done at the marketing level to pre qualify and build so much relationship with a person so that when they jump on a call with you or they attend your webinar, or they attend your seminar, then they’re saying, yes, I wanna buy, and I’m buying right now.
But if you’re selling something higher, without having a lot of credibility in your field, or without having an audience, it becomes very very more and more difficult, so, make sure that you account that there’s going to be a longer sales cycle. And as well, plan the fact that the work that you’re going to do now will pay off three, six, 12 months from now, because of the longer sales cycle.
Now I always have people coming to me and say, awesome man, I’ve been following you for the past two years, and now I wanna work with you. And that’s brilliant. But be aware that this is going to become more and more the norm, on the fact that, in particular in the higher ticket coaching and the higher ticket items, people will want to see you for a while, will want to invest in you. Will want to maybe buy other products and services, and maybe check you out a bit more, before making that buying decision.
So therefore, that’s where the automation can be of great use, not just for the conversion, but in particular for the building of that relationship, and throughout that sales cycle of decision making. So this is, talking about in particular, longer sales cycle for personal private coaching, private consulting, this is where the sales cycle is longer.
We’re talking as well about the corporate sector has very similar trends. Because one of our companies is delivering sales training for recruitment agencies. And Ben, my business partner, which runs that particular side of the company with Jeff, one of our directors. Then they are looking for sometimes four, six, to 12 months, before getting into a specific client, to build that relationship, build the rapport. But again, credibility is gonna be the deal breaker. Which we are going to go to the topic of credibility towards the end of the list, and now we are point number three.
Which is the longer sales cycle for coaches consulting, but then, and I wanna say a shoutout to Sue, hey Sue, good to see you, hey Oliver, Valeo, Claire, thank you very much for joining. Give me a whoop, whoop in the comments, and if you have any other question, then let me know. Hey Sabre, good to see you.
So the other part which is point number four, is actually there is going to be a shorter sales cycle for resources that save time on digital products. There’s been a big trend of people moving away from creating digital products as information products, to create resources people can use. Because now informations are everywhere. I can find the same informations that before I had to pay thousands of pounds or dollars on, buy an expensive course, I can find the same one online for free, or watching a YouTube channel of someone, because the content that has been put out there is such a high quality content that I don’t have to pay any more for the content.
So now we are moving from information to implementation even more. 2019 has been a year already where implementation ruled. If you’re only selling information without selling like, the process and the support of implementation, you’re already missing out on a lot of people, because that’s what they’re looking for. They are overwhelmed by the information that they are receiving, what they want is the active implementation.
Now we started doing active implementation since the beginning of GTeX about, when we started our first course seven years ago. And then we kept core to it, but we are seeing that there is a trend now for more and more people wanting, really it, instead of just wanting the information. And that becomes the breaking point.
So if you create for example like a lower end programmes, with something, can be like a short sale. Quick sale. That has a lot of resources already correlated for them or you’re doing the groundwork for them, the research work for them. Creating templates. Creating swipe files. Creating things that can be copy and paste or edit. Then you are onto something. Because if you’re expecting our people to pay you a lot of money for just information, you are only probably going to get the people that either are desperate for it, or you’re going to get the people that have already maybe been following you for a while, so no matter what you’re going to put out there, they’re gonna buy.
But you’re going to miss a large number of people that are still evaluating buying from you or not. So this can become the tipping point. So it will cost more time and more resources, I mean, that’s something even that you cannot source, for example, to get people in that way. But, it will be much more valuable, because first of all, you will get way more sales straight away. And then secondly, you will get, you will get someone that, you will solve the biggest problem that people have right now, which is time, over I need to learn something else.
Let me just say hi very quickly to Asha Lakani, hey, good to see you. Caroline and Neil, Suzanne, Chantal and Daniel Brown, Grace Neilson, Aslam, and Marjorie, thank you very much for joining, guys, big shout out to you, give me a whoop whoop here in the comments so now we can see all your comments, and I can give you proper shout out during the podcast and during the live.
So now we are point number four, so there’s gonna be a shorter sales cycle to digital products that will save time. Create resources for them, create bundles, create things that they can use that will save them time for your clients to do that themself, you do it for them, you package it up, it’s going to sell like hotcakes in 2020. I can give a shout out actually on this one, on the viral template funnels, on the viral template images that Katya, a good friend of mine, funder of 20k Nation has created.
That’s a brilliant example, I think she had like, and she has an audience, but she doesn’t have like a huge audience of millions and millions of people. She has a nice audience. But she’ll think she made about like, 500 sales, in about two, three days. Because she created valuable resources, that’s what she did. And she collated these incredible templates, and I’m gonna put the link up here in the show notes for later, guys. Let me now actually if you want it. Give me a whoop, whoop, if you want it, I’ll send you the link.
It’s like these 100 templates that can be edited in Canva. And they are incredible, they’re brilliant. I checked them out, I bought them, it will save me tonnes of time. And then she spent, and her team, they spent days to create it, so that saves me days of creating these templates. So you see the dynamic, how that’s gonna work, and how immediate that transaction is going to be. Because you’re giving me something that saves me time, I’m gonna buy it. And a lot of people will do that in this industry.
Big shout out to Katya, which is here, there, we were just talking about you Katya, hey, hey, hey! Yeah, so, Annabelle, good to see you. My cousin, Erica, good to see you, Sharon, thank you for joining, big shout out to everyone.
So we’re now going to point number five, which is audience building over instant sale. Actually let me put the link guys, here in the comments of the viral content template. So then you can see it here. This is my link. If you want to get the viral content templates from Katya, make sure you get them there. Reya has said, they really save me a lot of time, and you can see actually what I mean when I mention the fact that it will be the trend, the change of trend in the industry.
Okay, so let’s move now to point number five, which is audience building over instant sale. Yes, yes, yes, we talked about relationship, but it’s not just about relationship, it’s also about building your audience aggressively. Costs of audience building are going to increase. It happened in 2018, they increased in 2019, and now 2020 is not going to change. And because there are going to be even more people fighting for your attention, then investing money on the front end of the funnel, in particular getting known, getting seen, getting out there, building audiences, getting people into your database, is going to be your main priority.
Because if you don’t have those people at the top, you’re not going to have clients at the end of the funnel. And of course there are going to always be people that will buy your higher end products straight away. I’m not talking about that. But I’m talking about the visibility part. The getting known part. The people that are joining your list, your database.
For GTeX, it’s going to be our number one focus on building the top end of the funnel. Of course then you need to convert them and you need to have the systems in place, or the contact, the touch points in place for them to buy from you. But if you don’t have the people, then you can have all the best systems, the best funnels in place, and nothing is gonna happen. And that’s one of the biggest problems I saw in 2019 working with a lot of clients, and also, one of the things that penalises us at GTeX, because we focused a lot on buildings these infrastructures, we scaled from four to 15 team members.
We changed some team members as well. So we had to put a lot of infrastructure to make sure that the business could scale in the right way. That took away a big focus on the top of the funnel, on the getting out there, building audiences, and that also reflected in the revenues.
So, one of the things that we are focusing massively on now that we have all the infrastructures in place, is then again to build the top of the audience funnel, to get known, so, make sure that you focus on audience building over instant sale. Because if you burn that relationship the first time, and you don’t offer that value, and you don’t focus on massively building your audience, then you’re going to struggle, and you’re going to struggle to get the higher end clients as well. So that’s my point number five.
So for those of you that just joined, I want to say shout out to Guna, hey, big should out to Wang, the one and only. Now, for those of you that just joined, I’m going to do a quick recap of the five points, because we are halfway through. We still have five more to go, and I might just jump in a bonus one, just because I’m that nice.
Number one, conversation over automation. Number two, relationship over conversion. Number three, longer sales cycle for coaching and consulting. Number four is shorter sales cycle for resources that will save you time like digital products.
Number five, audience building over instant sales, so these are the first five. Give me a whoop, whoop, if you’re on the same page, and then we are going to move on into the next one. To the next part, which goes, we are going to point number six. Which is about content.
Now shorter content will work way better on the front end, and long form content will work way better on the back end. What do I mean about that? More people are joining, now follow this reasoning here. More people are joining this industry. This industry is growing. More people are producing content. And so, now everyone, the time that we have available to consume that amount of content, choose which one to listen to, is less time.
So what I want to know in the first end, if I’m knowing you, if I’m seeing you for the first time. I’m not probably going to read a 5,000 blog article, or am going to watch a one hour webinar, or I’m going to attend a seminar if I don’t know you. Unless I really, really want to learn this stuff, or unless I don’t have money and I’m always looking for the free things that are around. But if you’re looking at a good client, which is might be already like kind of educated client, they’re looking around. Now they are searching, and if you give me now a blog post of 5,000 words or invited me to a seminar or so on, without having that relationship first or without showing me first that you know your stuff in a short space of time, I haven’t got the time to read or to look for everything else. It’s just going to cause me more overwhelm. And a lot more people feel like this in this industry right now in 2020.
So the key now here is to repurpose short pieces of content, short, high valuable pieces of content. I can consume in one minute, two minutes or less, that show me immediately from the get go, you are the real deal. Then I’m going to consume and make the time to consume the longer content. And I’m going to look forward to the longer content because I’m thinking, if your short content is like this, how great is going to be your longer form content?
So this is content in terms of giving value, but also you have content to build connection, and that’s where we are talking about personal stories. Client stories. Stories are going to be always really important to build that connection. Because then you can go too far away on the value side, and forget to connect, which then they’re going to read, but they’re not going to buy, so, remember, you got to have a balance between connecting emotionally, and value based side. So for example, with GTeX, we’ve been heavy on the value side, and less heavy on the connection side.
So next year we’re going to create a better balance. To more short content that connects, and then shorter content that gives value. And then have a longer content, long form resources for free to consume on the back end once people are in. And the data will work way better, because now people will make the time to read their longer resources, and it’s not just, you know, shooting and treating everyone like they are the same. Does it make sense, everyone? Whoop, whoop! Yeah? Cool.
Big shout out again to Colin Symington Bailey, Graham Gervin, thank you Graham for joining, thank you Colin. And the one and only Elliot Kay! Elliot Kay, woo-hoo! Thank you for joining, man. Speaker’s Express, big shout out.
Alright, now we’re going to the point number seven. Influencer marketing will be even stronger. Now when we are talking about influencer marketing, it is using other people audiences and other people faces to promote your brand, your content, your services, your products, whatever you’re selling. Now, there’s been now in the past few years, the rise of the personal brand. So personal brands are still going to be very, very, very strong in 2020, because people want to connect with people, and in particular in this social media age, now we are seeing, we are following people’s stories, it’s like a reality show in our pocket. We’re following people’s journey, we are following people’s businesses, we are following people’s products.
So influencer marketing is going to still be key. It will give you a lot of great results by paying other people to give you shout outs to their audiences, to promote, to do joint ventures and partnerships, and build your audience, which goes back to point number five, which is audience building over instant sale. So there is going to be a part of your strategies to grow. There’s going to be focus on audience building, and in particular, influencer marketing. Whether you are doing joint venture, whether it’s an exchange, whether I’m getting in front of other audiences in this way, whether you are paying to get at access.
But this can literally give you that edge, in particular, when you need like a short burst of, of new followers, or people following you because you’re in the middle of a launch of a product or a service. And so influencer marketing will work even more, they’re going to be, and it will be even more expensive than it was before, because now influencer marketing, still new, but it’s a bit more mature than it was before, so there are going to be deals and agreements to be made.
That’s something that we’re going to look at a lot in 2020. And remember, when I’m talking about influencer, I’m not talking about going with people that have millions and millions of followers, like the top, number one authorities in their field, no. I’m not talking about that. I’m talking about people that have an influence in their nation, that might have a few hundred to a few thousand followers, but they love them.
They love them, they respect them, they got clients. And so if they recommend something, the other people are going to follow, are going to buy. And these are the people that will be easier to access first if you’re not already up there, the number one in your field. But also, it will be the people who is easier to do joint ventures, and it will be also less expensive to start again with them.
So remember that, look for engagement, look for quality of the customers that they have. Look for the reputation that they have. Because it might be that just like a simple exchange that can be made there where you’re promoting them to their audience, to your audience, they’re promoting you to their audience. Or there is a joint venture, whether a joint venture seminary can be done. That’s gonna be huge.
That’s gonna be huge, so, actually if there is one thing to take, focus on joint ventures and partnerships, using this type of influencer marketing as well, for 2020. It will save you a lot of time, and a lot of money, and you will get access already to audiences that are already pre-qualified. Big thing, big thing. Yeah? Sounds cool?
Yeah, give me a whoop, whoop, in the comments, if you are on the same page here. Ready for your whoop, whoop, and in the meanwhile, I want to welcome Susan Douglas to the show, thank you very much for joining, Susan.
Now we’re going to point number eight. People looking for communities to belong. We are alone, feel very lonely, as a society where everything happens behind a screen. Now there is, between people there is always this filter of a screen between me and you, there’s always a screen now. And that will create a lot of problems, that will create a lot of problems, creates a lot of problems in the mental health factor.
People feel more lonely, people feel more isolated, and people tend to hide behind a screen not to get out there. But there is a need that people will now try to fulfil. And it’s this need of belonging. Belong to somewhere that I can see, I am part of this, and I’m proud to be part of this. This is my family. And that’s where your community comes into place.
Now, we grew GTeX with the community being the centre point and the focus of the main company. That was why people joined GTeX, who wants to experience it, it’s because of the communities. People are incredible. They love to help, they love to support each other. They love to create partnership, they love to be there for each other.
And if you’re creating this kind of community where people are there for each other, where people want to, they’re actively involved in each other’s lives and businesses. Now, people, they’re never going to leave you, because their friends are there.
So it’s not just a smart business practise, if you want to use a smart business practise. But it’s that moment that’s creating and curating that place that gets people to say, I belong here. This is my tribe, this is my community. These are the people that I want to hang around with. These are the people that I want to grow my business with, these are the people that I want to grow my life with.
And if you’re able to curate and create that, man, there is nothing, you become unstoppable. There’s nothing that’s gonna stop you. And in 2020 even more, because, the more technologically savvy we become, the more isolated we become, because now everything happens with a filter of a screen, so, created space, created community, we are going to focus even more on the community aspect next year.
Because it is what makes GTeX unique, is what makes GTeX incredible, is what gives GTeX the edge, compared to a lot of other companies, the fact that we have a community where people can just be there, they don’t have to be pretend. I go to a lot of other business training companies, you know it’s like I’ve got this business, I got the animus, no. Here you can just be yourself. People are craving for that.
For this authentic community, for something genuine. Something they can be a part of without wearing any mask, without any filter. ‘Cause we will put a lot of filters on the outside anyway. You know, you put the filter on your Instagram pictures. You put filters on your Facebook pictures. You put filters on the things that you write. So everything now becomes filtered on, I want to show you what I want you to think about me. Which is an important part of the marketing industry, but at the same time, it creates a sense of, I just want to talk to someone. Someone I can understand.
Does it make sense, guys? So focus on community, and people are looking for communities to belong to, to have this deep sense of belonging, and make again, a huge difference. Let’s go to point number eight, we are almost there, guys, we’re almost there! Almost there, point number eight.
Before I go, I want to welcome Monica and Angela Ravel, thank you very much for joining, I appreciate it. Let me know if you have any questions. I’ll do a recap at the end of these 10 points. so we have point number eight.
Point number nine, actually. Customer result and reviews over personal stories. Now the reason, and what do I mean about that? I mean that this industry, because it’s so focused on personal brands, a lot of times you talk about your own personal journey, to show that you understand the person in front of you.
But there is a tendency also to just focus on that particular part, and everything becomes about you, everything becomes about your journey, everything becomes about what you say, what you do, and it creates in people’s mind the idea of, oh but you can do it. But I can’t. You are different than me.
So by focusing on reviews, personal, other people’s stories, and also putting as part of your marketing, not only testimonials or case studies, but literally other people’s journey. You will have a different edge. Because if you think about how people buy on Amazon. Right now, the review culture is huge. People are trained now to look for reviews, and buy.
This is what was happening before in a way, on recommendations, that’s, oh, someone recommended me this, I’m going to buy. So recommendation is still there, but reviews, now it happens at scale. So by getting more and more reviews, genuine reviews of people talking about your business, and showcasing them, as many as you can, then you will have a different edge in your marketing, because suddenly, you can create something becomes more about your community, and not just about you.
And that’s gonna be a big part of the focus on 2020 for us in GTeX. I see other companies that are moving towards that direction. And there is still going to be a place for that personal story, but it is in context of, what is it that you want to achieve with that?
And if I want to showcase the result that we have with our clients, I’ve got to promote more of our clients and their results, and give them a platform to shine, so that becomes a win win win, because they are getting out there, they are getting more known, they are getting more seen, and at the same time, we get more credibility and testimonials. So, look at the way you market your services, how you’re showcasing your clients, how you’re creating a platform for your clients to be there.
Can be an interview on your Facebook group, can be monthly awards for like, clients of the month, like we are doing, or can be interviewing your clients on your podcast if you have a podcast or a show. Whatever is there to showcase your clients, then they are going to be excited to be there, and to talk about themself, and to talk about you.
That’s gonna be I think a new trend that you’re going to see, more and more and more happening in 2020, because of the, we talk about on point number three, the longer sales cycle, people are going to do more research. And point number two, which is relationship over conversions. And point number one, which is conversations over automation.
So everything now is looking at how can I create more engagement, how can I create more touch points and different touch points to see that I am the right one? Yeah? Really excited about this part. And then we have the last one. We have the last one, which is, which is structure over flexibility. Now, let me put it into context.
There was a few years ago, four, five years ago, everyone needed to have a membership site, right? Membership site, chuck all the content in there. People are going to pay you money, and you’re going to be happy and fulfilled for the rest of your life.
Now, things have changed. Now there are so many membership sites, and actually the average retention for membership sites are about like three months. So now you’re doing all this work to get someone to pay you $20 or $40 or $50 or $100, depending on your range. And to actually stay there for three months, the majority of them. What does it mean? It means that having something where people are lost in this candy store is not going to help you any more.
It’s great to show people that you can have everything in one place. That’s how GTeX has been built. It’s like, we give you everything in one place. But one of the things that we’ve learned and realised is that people didn’t know where to start. And now because people are going to be more overwhelmed, there is going to be even more information put out there, gonna be even more confused.
What a lot of time people want to know, so we retain them the most, is to give them what we call their induction plan. So here is a structure, where for the first period of time, they are guided step by step through the creation of the programme, before getting lost into the candy store, if that’s what you want. Or just offer this step by step support and implementation.
Because we’re going back to what we were saying before, like 2019, huge year of implementation over information. This year is gonna be even more, or we’re gonna save even more time to people. But what people say is like, I’m getting lost right now. Where do I go first, where do I go second, where do I go third?
And so as well, how do you communicate to your clients that this is the process, and how do you keep them accountable to the process? Because that’s what gonna determine the fact that you will have more case studies, less people dropping out. That you can use more case studies as well to fulfill your market and to get more referrals and so on.
So this way, if you do this in this way, where you’re getting structure over flexibility, but still giving a number, an element of flexibility at the same time, you will have a very different competitive edge. ‘Cause it’s like, okay, here is everything. Here’s a candy store. Enjoy. Brilliant, but first, before you enjoy the candy store, let me give you the candies one by one. And so then, you do whatever you want, but they already know the taste of the candies, they know how they taste like, they already know where to find them. You already know how much they cost, you already know how to use them.
And so now you can get on on your own and still giving, after that level of support and accountability, but can be a bit less structured after they go through the first part. So structure over flexibility, but don’t forget about flexibility, because then, if you just give too much structure, then you’re going to lose a large number of people that just say, but I just want to check this out, because it’s interesting to me right now.
So you can give that a different element. So these are my 10, the 10 predictions, let me give you plus one. Shall I give you plus one? Let me know, do you guys want a plus one? Just let me know in the comments. I’ve got a plus one, and actually, it’s not really good news. But if you don’t wanna know, just don’t write anything.
If you want to know what the plus one is going to be, just give me a comment and write plus one, so that I can see it. So, what’s this plus one? Actually, before I see if you want to hear the plus one, let me just recap these 10, and then we’re going to do plus one.
So, first one, conversion over, conversations over automation, right? Conversation over automations, number two. Relationships over conversion. Number three, longer sales cycle for coaching, consulting, and higher end programmes. Number four. Shorter sales cycle for resources and save time digital products. Something that people can say yes. You’re saving me tonnes of time right now. You’re doing the work for me. Audience building over instant sale, number five. Focus on building the top of the audience, to get known, to get people to see, to get people to follow you, so then you have more people to sell to as well. Number six is shorter content on the front end, and long form content at the back end. So give people great, short term content, short content they can consume in one minute or two, that can wow them and they can connect with you. Number seven. Influencer marketing will be even stronger, so, either like becoming an influencer yourself is going to be a huge asset. Because once you build your own audience, guess what?
Everyone is going to want a piece of you. You will become in demand. These are the people that are in demand. Why they’re in demand, because they’ve got people caring about them. That’s what it means to be in demand. You have a lot of people, they care about you, they care about what you do. And so if you become an influencer, then, you will have as well, a lot more opportunities in your field. But as well you can use other influencers and collaborate with other influencers or people in your field to get to the level and build your audience. Number eight, people looking for communities to belong.
Create community, make them that they feel they are in the right place. Customer results over, number nine, is customer results and reviews over personal stories. So create a balance between your personal story and a client review and a client story. 10, structure over flexibility. Yes, structure over flexibility.
So create a structured plan as soon as someone joins so they’re not lost, and they’re not gonna cancel. Because people are overwhelmed right now. And then, I’m going to give you the plus one then, at this point. And the plus one is… Is going to be very tough if you’re not known in your field, or if you’re not focusing on getting known. It’s going to be very tough. Because people are going to look for you, and if they don’t find anything about you, they’re going to go to the person who is more known.
And if you don’t have a track record of blog posts, of podcasts, of interviews or events where you’ve spoken at, it’s going to be more difficult. Now, that doesn’t have to discourage you if you’re starting out, because if you’re starting out, now you know that that’s gonna be your focus. So okay, that’s what I’ve gotta build. I’ve gotta write some articles, I’ve got to collaborate with other people, I’ve got to go and speak somewhere or join ventures with other people so I can get known and get seen, because if you don’t get known, if you don’t get seen first, people will not care about you, if they will not care about you, they are not gonna buy from you.
But if you just expect people to buy from you without doing the first two steps before, then good luck with that. I wish you a fantastic 2020. So make sure you focus that time on nurturing the new audiences, building the new audiences. Being there for them, adding the short term value, adding the short term content, the long term content. Giving them a community they can belong. And then you will see that actually making sales is not going to be a problem any more. You will scale to six figures, multiple six figures, seven figures. And that’s what I believe is going to be my trend, my predictions for 2020.
I would love to know what you think about them. I would love to know which one actually you are going to focus on the more, is it gonna be number one, number two, number three, number four? I’m gonna write an article on this anyway, so then you can have them all in one place, and I would love to know, which one do you think is going to work the most?
Which one are you going to focus on as well, based on where the industry’s going, is 2020? Ladies and gentlemen, that’s all for me. Before I leave, I want to remind you that if you want to work together, if you’re already now in 2020, to become an authority in your field, to get known, to get seen, to make an impact.
To launch your products or services, or to grow your audience and become an influencer in your field. Then join us, join our courses. Just send me an e-mail at firstname.lastname@example.org, or if you click the link that there is here in the show notes as well, there is a page where you can see all of our products and services. So please please please do that. Because 2020 is not going to be different, but do that for you. Because 2020 is not going to be different if you don’t do something different.
A lot of people at the beginning of the year, they say yeah, 2020 is gonna be my year. Yeah! 2019, they said, is gonna be my year. Yeah! 2015, they said, is gonna be my year. Yeah! And nothing happened. Scared to invest, scared to commit to something. Scared to either fail, scared to become more successful. If you let your fears run your life, instead of you running your fears, and going through them, then you’re always gonna be stuck at the same point. While we are evolving.
We are taking new challenges. We’re becoming better people, becoming better business owners, becoming better entrepreneurs. And that’s why I want to help you out. Because I know how it is, I mean, we worked with more than 500 businesses every single year. And I see that it’s not just about business. No, with every person that we work with, it’s about them as a person. It’s about their dreams, their hopes, their aspiration, their families, the people that they care about.
The fact that they want to be seen, that they’ve not wasted this time on this earth, the fact that they want to be seen as actually doing something with their life. The fact that they want to show the world how great they are. The fact that they want to show that there is, that they are there. That they are there. They’re there to stay. They’re there to make a difference. And nothing is going to change if you don’t make this step.
So send me an e-mail at email@example.com. Depending on where you are, we have different programmes, whether you’re starting out, or you’re already six figure plus. Just let me know. And then we’re gonna find which programme is the best for you. If you’re a good fit, great, let’s work together. If you’re not, great, and we had a good chat. That’s how we work. ‘
Cause we want to welcome you in this incredible community, where you will not only invest our incredible team to support you, but also you will have people that genuinely will care about you. They genuinely will care about the people that are around you. I mean, we have stories within our community of people that helped other family members, because they were in need.
One of our clients actually gave a house to my brother, just to give you a very simple idea there, which is Aslam, and, give a place, or a room where my brother was looking for a room. This goes beyond the business training. No, when we work with people, we work with people. And business training is a part of it. But then there is your life, there is the people that are around you.
There is that ongoing commitment, and then ongoing support that you have, to celebrate when things are going great, and, to get that extra boost and extra push when things are not going that great. Not because you joined our programmes, life is gonna become roses and flowers all of a sudden. No. Still gonna have challenges. It’s just that you’re going to be, to have been more equipped to face those challenges. You’re going to have the right support to face those challenges, and you’re going to have the helpers to face those challenges.
Which then will help you face those challenges instead of just saying oh my god, no, that’s too big for me, that’s too much for me. So send me an e-mail at firstname.lastname@example.org. Or scroll down and register on our expert business checklist. And there you will find as well a way to work with us. Alright, thank you very much for joining, have a fantastic 2020, and I’m looking forward to see you to another, next episode of Explode Your Expert Business show. Ciao!