#3 – The E.V.E. Formula to get more clients on Facebook Now

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Do you want to get clients and nurture your existing ones using Facebook Group?

In this series of articles, we are exploring how to get more clients using Facebook.

Today I want to share with you STRATEGY #3.

Strategy #3. The E.V.E. Formula

If you are not using Facebook Groups you are missing out massively!

Facebook Groups allow you to connect with your potential clients and existing ones to a complete new evel.

A very personal, deep level. Which means that, when they will want to buy a product or a service, they will think about you before thinking about someone else.

Also, it will help you build a qualified list for your business.

How Can I Use Facebook Groups?

I hear you scream.

The secrets to run an effective Facebook Groups are Engagement, Value and Entertainment.

If you ask yourself these question every day, before you hop into your Facebook Group, you will create a powerful asset for your business:

  1. How can I Engage my people today?
  2. How can I give Value to my people today?
  3. How can I Entertain my people today?

If you follow the EVE Formula, you can’t go wrong.

A great example about someone who is a genius applying the EVE formula is Dan Meredith, with his group Coffee With Dan.

(You must follow him!)

How Do I Practically Use The EVE Formula?


– Create contests and challenges for people to follow.

– Get them to tag you and post what they do.

– In this way you will create a strong, engaged community.


– Schedule regular Facebook Live sharing your latest learnings and discoveries.

– Post every day something useful for your community.

– Share a useful article or video that you have found online.

(Scott Oldford is a master in delivering value. It’s like I can’t get enough of reading his posts because of the value I receive. He is another great person to model.)


– Share your life and the cool things you do besides work.

– Take the piss of your industry.

– Show fun moments that you spend with your clients or business partners.

(Our client Denise Mortimer is awesome at entertaining. In particular in her Facebook Live Card Readings. They are hilarious! Make sure you check her out.)


Now it’s your turn!

It’s time to test The E.V.E. Formula in your business.

I am curious to hear how this goes, so please leave me a comment and let me know what you think about this strategy or if what challenges are you facing in the implementation.




Remember to leave us a comment and let us know how you are going to implement those strategies in your speaking business.

We look forward seeing you next week and always remember…


The Purpose Strategist


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