Welcome to another episode of Expert To Authority Show, brought to you by https://gtex.org.uk/
I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.
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Today I have the pleasure to Interview with Melissa Kwan
eWebinar Cofounder and CEO, Melissa Kwan, has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, she has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.
Over the last decade, Melissa has come to believe that happiness should be the foundation of one’s career, not the other way around, and that the way to achieve this is by intentionally designing one’s life.
This belief was born in part from the soul-crushing experience Melissa endured giving the same webinar over and over again while onboarding and training customers for her previous SaaS company. She wanted to free others from the same trap by giving them a way to automate their repetitive webinars, so they could get their time back and spend it doing something else they value more instead of being tied to Zoom all the time.
In this episode, we talk about:
- You can grow your business without being there 24/7
- You don’t need to work harder, you need to work more creatively
- Automating your business does not mean ignoring your customers, you can automate your business and be present at the same time
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