Welcome to episode #107 of Explode Your Expert Biz Show, brought to you by https://gtex.org.uk/,
I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.
Today I have the pleasure to Interview Tim Meuchel.
Tim Meuchel (pronounced ‘MY-kel’) is the creator, author, and podcast host of The 10 Factor.
Using his ten-month Success Blueprint, Tim helps consultants and entrepreneurs create a thriving business built around their ideal lifestyle.
Like many successful entrepreneurs, Tim failed his way to success. He lost $334,200 in 2008 after resigning from a twelve-year corporate management career to pursue his side business full-time. The business quickly grew 8X and within four months Tim’s wife quit her job as well. Ten years later she remains a Stay-at-Home Mom.
Several years after its exponential growth a bad business deal left Tim’s company almost bankrupt.
Tapping into emergency funds, he fought back and restructured the business; resulting in a new profit producing model requiring less than 40% effort. Seeing an opportunity to give back and help other struggling entrepreneurs Tim reverse engineered his process, validated it with top entrepreneurs, and created a ten-month roadmap – The 10 Factor.
In this episode we talk about
- How to 10x your business
- How Tim overcame the “I want to quit moment”.
- How to Tim uses videos to engage his followers
Connect with Tim Meuchel.
Book: The 10 Factor
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– Hello, ladies and gentlemen, and welcome to another episode of Explode Your Expert Biz Show. In the show I’m here with the one and only Tim Meuchel. How you doing?
– Simone, I’m so pleased to be here. This is awesome. I’m really looking forward to talking to your listeners, and hopefully I can provide lots of value for them today. So let’s do it.
– Absolutely. I remember the interview that we had on your show, so I was pumped about that. It was a brilliant interview, and I wanted to have you on my show because there are so much great conversation that we had around creating seminars and selling from seminars and creating hot-ticket programmes. So that’s what we need for* you. And today is for our listeners is about sharing how to create, grow, and scale a business because you just released a book. What’s the name of the book again, Tim?
– So the book is called The 10 Factor, and the subtitle is From Struggling to Thriving Business in Ten Months. So we could dive right into that and–
– Everybody, even if they’re a business that’s in good standing, they can always improve, and that’s what we do.
– Absolutely. So before we dive into that, Tim, why don’t you tell us a bit more about your journey, and how did you end up writing this book?
– Let’s do it. So I am, by trade, I’m a civil engineer, and this is going back a little bit. And I followed the path of, and this goes all the way back to when I was a kid. I was a paper boy, and I had this route, and I was delivering papers at a whopping seven cents a paper, and it was delivered twice a week.
– And I was like, “You know what, there’s a problem here.” I’m delivering to a house, and then I’m skipping a couple houses, and I’m delivering to another house. So I went to my supervisor, and I say, “Is there a way I can infill these house?” So he said, “Sure.” So they were paying me $25 to infill them, and I pretty quickly doubled my route size and increased my income substantially. And I guess I was an entrepreneur at heart. So then I went–
– Yeah, you definitely were.
– Right, right. So then I went to high school, went on to college, followed the typical track. I picked my major freshman year, went through in four years, graduated as a civil engineer and went to work in construction management on the management end for a dozen years. Well, about seven years into the 12, something happened and I got the itch. I had transitioned into, I guess, the next phase of my life, and there was some issues with how the business was set up. I started to get serious with my girlfriend at the time, who is now my wife, and we started to think about, okay, I’ve got a good job here, I make a decent salary, but there’s some issues with travel and with how much money I make So we had a dream, and our dream was for my wife to stay at home and raise the children, which we didn’t have yet, and for me to be the primary breadwinner, make the money at work, and afford us to raise the family in that manner. Well, my job was not gonna let that happen, so we were gonna have two working parents, and I might be on the road for up to a year or two years at a time, coming home to visit the family once a month. And for me, that was just something I didn’t want, so I started a side gig. And I started a small contracting company, and it kind of moved along and it started to take off. And I did it for about 15 months, and then what I had planned for all those years actually happened. I got called into my boss’s office. It was a Friday afternoon, and I’m in Maryland, so I’m midways up and down the East Coast in the United States. And I got a call that said, “Hey, we need you to go to New York. “We have a problem job, we need you to go fix it.” Well, we were in the process of trying to have our first child. So I asked the questions that somebody that’s been there 10 or 11 years would ask. “How many days a week is this job running?” “Seven.” “How many shifts a day?” “Three.” “You’ve already committed me to the owner* right?” “Yes.” “How often am I gonna come home?” There was a pause. So me watching this happen over the years, I knew that once I got there unplugging was gonna be impossible, I had been promised as the fixer. So then I said, “Well, look, we got 2,200 employees in this company, “I’m the guy? “Why does it have to be me?” “Well, because you’re the guy, you’re gonna go.” And I said, “I’m not going.” And this was the first time in almost 12 years that I had actually pushed back. I said, “No, I’m not going.” So my boss said, “Well, this is not negotiable. “This is basically me telling you “you need to be there Monday morning.” Here it is Friday afternoon. So, I said, “Okay, well, there’s a problem. “I have another business.” So at that point, my boss’s jaw literally hit the desk. And he’s picking his jaw up, and he goes, “What do you mean you have another business?” And so obviously it didn’t impact my work because it’s been 15 months, and you knew nothing about it. But I have my own vehicle, ’cause I had a company car, and I had a lot of benefits at this company. I said, “I have my own vehicle, I have my own computer, “I have my own email, I have my own phone, “I have my own equipment and tools, “I have my own office stuff.” I did everything to protect myself and not impact the company, so I knew that eventually it was gonna come. I didn’t know that–
– One day it was gonna happen.
– Yeah, I knew I wasn’t gonna get shipped out of town, but in hindsight, it was smart that I did that. So needless to say, they found somebody else to go. And my boss said, “Well, what we need to do is “we need to figure out how to basically get you more money “so you can shut this business down.” Well, I’m thinking to myself, “There’s no way “I’m shutting this business down “’cause then you really own me.” A few weeks after that, I gave my notice. So when I gave my notice, what I did was I signed over $334,200 in unvested benefits and stocks with the company to go out on my own and be a full-time entrepreneur. So that was, at that point in my life, that’s a lot of money.
– Yep, yep.
– It was there.
– So I was officially all in.
– Fast forward four months later, my wife quit her job, her 10-year job, and she’s never gone back to work. Well, that was 2008, so here we are in 2018. So we accomplished that dream. So that is how my journey started. My business grew eight times in the first year, so we exploded right out of the gate once I went all in. But then there was a problem. A few years down the road, I got throug the honeymoon period of the business, and I realised that, and this was through a lot of soul searching, and this is a big part of the reason I have the programme built the way it is. I realised I had created a business that I was really good at that I did not love. And I had, and you and I had talked a little about this when I interviewed you. I had created a business that was branded for me to be in the trenches 100% of the time.
– Yep, yep, yep.
– Which is fine if you’re a consultant or a coach, but with what I was trying to do, I did not want to be in the trenches, so I had a real problem. So that business model for me was long-term unsustainable because I couldn’t keep my head into it. So go forward a few years, we kind of levelled off, and we continued, we lived a good life. I was doing what I always wanted to do, and I was working around my lifestyle and things like that, but it was eating away at me. So then we had a bad business deal that we didn’t get paid a tremendous amount of money, and it was the third time we didn’t get paid, and the third one really, really hurt. And when that happened, from where I’m sitting right now, I walked across the house, ’cause I’m in my home office, said to my wife, I said “I think I have to get a job.” So this was kind of a fast, this was almost a repeat of my boss picking his jaw off the table. Now it’s my wife, and she goes, “What do you mean?” And I had just gotten done with the attorneys, talking through it. I said, “We’re not getting paid. “This money we’d been promised for a few years “is not coming in.” And it was a lot of, it was almost enough to bankrupt everything I had created for 10 years. So what I did was, I said, “Look, I need to have you look me in the eye.” And it was one of those husband-wife or significant other looks that you have after a lot of years where you just look each other in the eye. And if anyone has been in a long-term relationship, whether it be business or life or a sick family member, whatever it is, you have that look. We exchanged that look, and I needed her vote of confidence that I could figure this out. So I told her, I said, “I think I might have to get a job.” But that is not a good answer because that’s gonna put us back ten years, and we’re gonna start over. And you’re getting a job, and I’m not gonna make enough money ’cause it’s the same, I’ll go back to the same field, and this and that. So I said, “You got to let me figure this out.” So I walked back into my office, sat down, pulled out a piece of paper. It was a legal pad, and I started scratching some numbers out. And it was literally 10 seconds, I walked back out, and I’ll leave the expletive out. I said, “There is no way I’m getting a job.”
– What did your wife say there?
– Well, I said, “But you gotta trust me.” Well, 10 minutes later, I’m back in my office, and I was framing out my consulting company, Trade Up Consulting, which is the company that trades The 10 Factor. That’s how my programme starts. There’s a 10-second test and then a 10-minute dream statement, and then 10 hours later, you do a 10-hour reflection, which was the third step. And that’s when I started putting my business plan together. So at that point in time, my 10-second test said, “Get out of the contracting business.” That was what I wanted, and that’s what have each of my clients do, is I say, “Just right now grab a pen. “Tell me what you want out of life period.”
– Okay, so let’s look at this process because right now we are looking at the process that you also wrote in the book, that you designed in the book. So let’s imagine that you’re working with one of our listeners right now.
– And first step, as you said, was the 10 second steps. The 10 second, that’s the first step, right?
– Yep, that’s one line, that’s a phrase, that’s what you want out of life period.
– What you want in your life, 10 seconds, write it down, that’s it. Perfect. Then step number two?
– So then 10 minutes later you expand that into a paragraph.
– You have some time to start thinking about key words, things like that, and then you put it away, which is really, really important. Anybody that’s ever tried to figure something out, that’s slept on it and woke up the next morning, go, “Ah-ha, that’s what I couldn’t do yesterday.” I have you put it away for 10 hours, which is enough to get into your day. And I did that because I went back into my day when I lived through it. So those three steps together are when you start working on mind step, or mindset, and that’s what I call focus within The 10 Factor. So then you move from that, and you start assessing. Then you say, “Okay, I’ve got all these great ideas. “I have a dream. “What is my expertise? “Either this is an expertise that I already have “or an expertise I’m gonna learn.” And then this is the really important part. Can I bring them together, and can I make money doing it? Because we’re talking about a work expertise. We’re not talking about a hobby. We’re talking about something that you’re gonna support your family and your needs on.
– Absolutely, something that people would pay money for. What I’m loving about this, ’cause I’m reflecting, and I think it’s perfect for someone who’s starting out but also for other that are already in business that launching new programmes.
– It is exactly, yeah.
– I remember the process that have been true when we do the rebranding and when we started promoting our business for the first time. And before we were starting the seminars, which our main programme was Live Your Purpose, Live Your Life. When we started, when I started, when was that? Seven years ago. So that was Live Your Purpose, Live Your Life and then we moved to Explode Your Coaching Business and then Explode Your Expert Business. And I remember then when we had to move and to change all the programmes or to launch new products or to launch new services, that’s something that we have to do because we need to assess is it a good idea, first, is it something that is gonna make money, second, and is it something that is going to distract me. And I think that, just putting that on the side, it takes away a bit more of the emotion that you have in the moment that you’re writing it down, because once you’re there, the first 10 seconds, and the second 10 minutes, you have all these emotions coming up. You have the excitement, you have the ideas, brilliant, and then you put it away, and then the logic takes over. And I think it’s important to have both. That’s what my blog is about this process that you’ve been describing.
– Imagine, put yourself in my shoes. You just hang up the phone with your attorney, and then you go out and tell your wife, after 10 years, “I got to go get a job.” Do you think that’s a good time to make a lifelong decision?
– You got to put it away, and that’s really important. That’s why I do that.
– Thank you.
– So in my book, it literally says stop.
-I like that. A blank, just stop.
– As a matter of fact, one of my readers, he called me up ’cause it’s somebody I work with one of my clients, I got to put your book down ’cause you told me to stop and I want to keep going and I really want to follow what you said I said, “be patient, tomorrow will come”
– So then they stop and then you’re assessing.
– Right, so then what you’re doing is you’re assessing and you’re assessing in two ways. It starts with self-assessment, you’re digging deep and I walk you through a series of exercises. You’re assessing, how much money am I going to make? Do I really love this? Is this really sustainable? Is this, does it meet my core values. So we talked about doing different directions I use a hub and spoke approach with my clients. So the hub is your core values and I spend a lot of time in the beginning stages of a relationship with a client figuring out what is that hub, what is that core. And then the spoke could be, like you said, a specific seminar or whatever that is that you’re doing in that moment in time that centres around those core values. So then the third thing you do is you go out and you start talking amongst your peers and making sure that, does this thing stink? Or is it something real, something tangible? So you’re testing yourself and then you’re testing with other people and I call that the gut check and the sniff test is what I call that. And then–
– Okay, let me stop you there for a moment. They’re requesting who to talk to because I’m sure–
– That’s a good question.
– I’m sure that you don’t go and talk to anyone about it. I remember that sometimes, I remembered when I decided to become a life coach seven years ago, I was 22, so all my friends were still smoking weed leisurely Still going to University and I am already eight year career in catering industry, started when I was 14. And then I said, “I want to become a life coach” something that didn’t even exist at that time, and I’m not telling you the answers I got because–
– You don’t have to.
– You can’t imagine where I’m going. How do you select the best people then to validate in the sniff test
– Now that’s a great question. I framed this out like a basketball game.
– I love basketball.
– Which I’m sure you can resonate with. So right now, we’re in pregame, we haven’t even hit the court yet. The pregame is the first month, then we get into the first quarter, so what happens is through the process of the 10 Factor, as you’re building out your mind as to what you want to do, you’re also building out your all-star team, which is your circle of influence and teaching somebody, even a successful business owner or entrepreneur, has to constantly and go back to reassess who they’re taking advice from and who they’re associating with so you run through a series of checks to make sure you’;re talking to the right people Now the right people is you’re circle of influence being your support team, obviously like in my case, my wife was a huge part of that. This is your mentor, your coach, and then what I found that was really important was talking to peers. So in the context in masterminds and networking, I was constantly testing my unique value proposition and honestly, the consulting business, I struggled to get my message straight before I made it the 10 Factor and I had a three step process to get myself out of trouble. One was to optimise the contracting company, to pay the bills which I did. The second was to start a contracting company, not doing what I wanted to do, but making me money to get out of the gates, so I went after my expertise which was construction and I really went after that hard and did a thing on LinkedIn and got some work relatively quick which allowed me to pay for doing what I wanted to do which was mastering the coaching and the consulting which is what I do now. Ao rhRr for me was kind of the process, and I do the same thing with my clients we work through what makes sense, but in answer to your question, you need to talk to the right people that are gonna support what you do, but they are also gonna tell you, “hey that, it sounds great on paper, “but that’s not realistic” you need someone that’s gonna give you constructive criticism
– If you’re doing the sniff test and it stinks, they gotta tell you, hey, it stinks.
– Ya, absolutely. So what I did, I did tonnes of coffee meetings, I did phone calls, I actually sent emails to people in my really close circle and said, hey can you give me feedback good and bad about me as a person and this was through years of my life and I took all of that together and I kind of really honed in on where I want to be and all of that was a piece of it. So ya, there’s lots that goes into it. And that’s why it’s not a rush. You have to work through that. So then after that first month, then you commit. And then when you commmit, it leads into step four. It’s factors spelled backwards and then TEN is the steps. So then the next step is to take calculated actions to get this thing going. And that’s depending where you’re at in business, you might even be so much as picking your business name, you’re aligning with a marketing expert, you’re aligning with an attorney and an insurance agent and the pieces that make your business. You’re building out your all-star team and you’re building out your unique value proposition at the same time and you’re continuing to test and then what we need to do, right, you got to get clients or you have to get your sales, so then you’re trying to get that first win, that first sale, you’re trying to validate whatever you’re doing and you’re validating it to yourself, that hey, my idea, my dream, my expertise, yes, it is sellable. But it’s not perfect, it’s not optimised, it’s at that point, so we’re in that first and second quarter here now where we’re out and we’re implementing, we’re testing, we’re breaking things, nothing is going as planned, but we’re learning about ourselves, we’re learning about our systems, but more importantly we’re learning about who’s buying it? What do they want? We’re trying to figure out because you and I both know, if you sell to what you want, guess what you’re not gonna be in business for long. So you’re trying to figure out who is my avatar and what do they want from me? And that’s what you do in the first half, through the first and second quarters, then you move into halftime so what happens at halftime in a basketball game? You go into the locker room, right?
– Ya, you go into the locker room and you reassess, and your coach looks at the best schemes and best talk and defence based on what is seen so far and then we have a new strategy to go in for the next two quarters
– So we optimise at halftime. It’s actually when we take all that raw data and testing and real-life experiences and we optimise. So during halftime, we’re continuing to sell work, this is months four and five in the system. You’re continuing to sell work, you’re continuing to put work in place and you’re building out your back ends and you’re adjusting your front ends according so that when you roll out into month six, you reassess and when you reassess that’s when you kind of take a step back and say “okay, I’m going 100 miles an hour” because we all know in start-up mode or reinvention mode, or onto the new system mode, we’re working at break neck speed because us entrepreneurs just have relentless energy and we’re out there, we love what we do if you did the right thing.
– If you did the right thing, ya.
– You love what you do, so the passion is there which is so awesome, but you’re also building out your team. Because you can’t go at this break neck speed forever. So what you’re doing is each month, you start shedding the load and you’re working on your virtual assistant and who’s gonna take over your video editing and you know, all of those things that are basically not making you any money directly, but if you don’t do ’em, you don’t have a business. That’s what you’re trying to do, you’re figuring out, what am I really good at? What am I gonna do? And then what you’re gonna delegate? So each month, you’re working through that. So you’re reassessing when you hit the second half so that you can figure out Am I good where I’m at? I’ve built a business, you can go to business in five months, I’ve built a business that I’m proud of that can make me money, so do I want to stop there or do I want to scale this thing and build something bigger? And that is a question that I cannot answer for one of my clients because if I answer it, then that’s a mistake. You need to answer that yourself. Where do you want to be? You have to look at your family, you have to look at your situation, you have to look at the risk factors you want to take, how much you want to work, and you have to look at your lifestyle, what do you want? I have a client right now that wants to work 20 hours a week and guess what, we’ve already cut ten out of his 40 hours away just by working through his opening processes We need to get the other ten and we’ll take care of that. But that’s what they want, so for them, money is a second.
– Everybody is different. I have another client that wants to double their business. And we have a date on the calendar of when that business is going to be doubled and guess what, we’re gonna do that. We might even beat that. But that’s what’s important is you’re reassessing because my system is customizable where if it’s you, it’s a big detailed roadmap that you have to fill in the blanks in order to make it work. So then, once you’ve reassessed, then you start scaling. And I walk you through in the system a calculated process of scaling so that you don’t scale yourself out of business. Joint venture partnerships, affiliate partnerships, adding additional systems, like maybe you start speaking and you start getting paid to speak where you didn’t speak before. Maybe instead of just selling a course in person, you’re selling an online course, maybe you’re running a master mind or coaching individuals, lots of different things you can do, all based around that hub, you’re filling out the different spokes of that wheel to allow you to either two times or five times or 10 times your business. And then what happened through the next few months you go through a cerous of checks to check your mindset, check your commitment and see weather you really continue to do this thing or if you wanna get to the next step witch is key witch is taking steps to maintain or sustain for the long term, which is really really important. So at some point you’re either going to continue to grow your business and you’re gonna become a CEO and not an entrepreneur so much then maybe you become a silent owner. If you want to take that route if you wanna sell your business or you want to be in the trenches working with people face to face for your whole career so that’s a different path. Whatever path that fits you then we work to get to that point then you have to figure out how to sustain it and stay relevant long term continue to learn continue to provide value and then continue to enhance to make sure that you don’t go backwards and keep your mindset in place. And then you enjoy. you did all this stuff right.
– You did all this stuff and then you enjoy
– But you’re enjoying it along the way.
– But you and I both know that this kind of a business you sacrifice a tremendous amount of things. Like for you, you sacrificed basketball I believe right.
– Yeah I sacrificed basketball for my carrier and for the first part of the business I sacrificed basketball for 9 years.
– Yeah, I mean you sacrificed–
– Actually yeah eight years, 10 years. 10 years its been, because before I was working catering and I was working in restraint and to manage a restaurant I didn’t have my evenings off so I couldn’t attend my trainings or I couldn’t attend my Saturday and Sunday games and then I started this mental thing called having my own business and that took me every single hour that was in the day. There was no day, Monday, Tuesday Wednesday there was no weekends there was no day. There was just growing the business and figuring out also my expertize and learning a complete new field that I didn’t know before when I started. I think that the point that you are starting from is the point where you have the expertize, but if you don’t have the expertize then you need to put extra time on it to be the expertize because you can’t build an expert business on an expertize that you don’t have. That doesn’t work this way, but you build your expertise you build your experience or you already have an expertize then you build your business based on that and following your steps then I can see this happening and growing. So what I want to ask you for now in terms of you and your business. What do you find that works the most for you as terms of you getting clients because we’re all in the expert field.
– And a lot of our listeners want to know. What happened behinds the scene of teams live, how does he run his business, how des he get clients, how does he scale a rope right. So tell us a bit more about how do you run your business behind the scene?
– Okay lets do it, lets start with schedule. One of the things that I had to do in order to really do this is take complete control of my time. So I with my contracting business I started saying no, period. And I started started turning down nine out of 10 jobs because they weren’t the right jobs. I went through my client list and I dumped a bunch of my clients. Not that I don’t like them but they weren’t good clients to work with so why try to sell them work if they are not a good fit. I’ve always done this to some degree, but I really really zoomed in on it. I always schedule on my calendar, my personal items first. Because if you say I’ll do it tomorrow then guess what tomorrow never really happens. For like example, I could use sports year around. I continued to do that through this whole rebuilding process. So you know three seasons a year, I coach which is pretty much all year around there’s not much of a break. So I do that, I stay active in my church. I get to my kids stuff. I mean if there’s something at school in the middle of the day I’m there. Because its on my calender. I schedule everything around that and I continue to invest in myself through learning and mastering. My two words for 2018 are master and serve. So I’m continuing to learn everyday and in the process of learning I’m taking what I earn and then I’m applying it and I’m giving that back to people that are following me. So I provide a lot of value. So answering I answered your question about getting clients there is a deficiently know you like, like you, trust you funnel and I’m sure your listeners have heard you talk about it to because it’s basically common knowledge but if you wanna one client, then 100 people better know you. And only 10 are going to like you. So what has to happen is you get haters. You start to get people that don’t like what you say. Then your on the right track. If everybody likes what you are saying then your probably doing something wrong. That’s really important. So if you can envision somebody scrolling through a Facebook feed. If 100 people, and this isn’t 100 random people. This is 100 people in your space. This is 100 people that are entrepreneurs. You know potentially going to buy what you sell. As there scrolling through it 90 out of 100 are gonna go right past you like you don’t even exist. 10 are gonna pause and those 10 are going to suck you forever free of all your free value, they are never gonna buy. Well those 10 people are never gonna really be that successful because they just take and absorb all this information, they read lots of books, they go to lots of training, but they never employment. You are looking for that one person out of 100 that’s going to buy form you. and as you become a bigger influence then that may go to two or three out of 100 but that’s your buyer so what happens is as you develop your system you core values and then your spokes off your hub. It’s really really important that you talk to that avatar, that client. So we spend a lot of time with my clients trying to figure out who is my perfect client. And if you can talk to that perfect client in your videos, in your emails, in your messaging. Everything that you put out is past towards that perfect client. Then you will not have a problem getting clients as long as what you put out is mastered and good and authentic and not fake and it’s tangible it’s something someone can actually use. There’s what seven billion people in this world.
– You can find clients.
– Absolutely! It’s a matter of getting in front of the right ones and making sure that enough know you that you can filter through. Think back at my contracting company. Nine out of 10 I was saying no to it always comes to the 10%. 90 to 95% entrepreneurs will fail and by fail I mean give up. It’s the 5% that stick at it that commit and that are going to be successful long term and sustain it. So that’s a big thing is taking control of your time and then figuring out who that avatar is and really zeroing in on what your unique value your proposition is. Next thing is just getting out there, getting your message out if nobody hears it there’s no message there is no buyer.
– How do you get your message out? What do you do personally to get your message out there? what are the activities that you do to make sure that more people know how about how awesome you are?
– So I do a lot of very active on social media And something I’ve learned from my mentor is do a video a day. So I do a between a 30 and 60 second video every single day. Now this is important. Matter of fact I just put out a six minute video training today. On videos simplifying for entrepreneurs I just posted it on my website and on my social media accounts because a lot of people don’t know how to do a video. They think they know but they really don’t. So I mastered it in the sense of I do it every single day so I’m very comfortable now on the video on front of the camera I’m very comfortable with you here on the camera obviously you are to because you do the same thing. You continue to speak and talk on a regular basis. So what happens is you work out the kinks. You’re basically practising while you’re putting value out. And honestly people don’t care weather you look good or not, they care what the message is. So I was making a big mistake early on and I was introducing myself I would say “hi my name it Tim Michel with the 10 Factor” and that was taking me about six seconds. Well guess how long the average person watches a video on Facebook?
– Six seconds.
– Six seconds! So guess what? everybody knew my name but they didn’t know what the heck I did. So I went I got trained and I spent two days in an intense training learning social media and mastering it. And they really beat me up on the hot seat. They went through my videos. Said you’re doing the same thing. I was the guy raised my hands saying hey am I dong this wrong. Absolutely you’re doing this wrong. Because nobody cares who you are they wanna know what the message is. So get this so I stopped introducing myself. I started doing that at the end. I was repeating it at the end anyway and my Facebook video matrix my watch time on my videos almost doubled instantly. It went from like seven to eight seconds to my average watch time between 15 to 18 seconds, which is a winner. If you can get someone to watch your video for 15 seconds the average you’re well on your way to a winner.
– So that means a couple things. That means your going to the right audience and that means your providing real content and that means your learning to do video so for me that was huge. I enjoy putting the value out so as fast as I learn it I share it. Now this is a big thing with my contracting company I made a mistake, I provided custom value for free. This is how you write an email to this specific client to deal with this specific issue asking about, well guess what, you gotta pay me for that now, but I will tell you like I will take you exactly how to do a video for free. I put that out there to everybody, but if you want to come in and get trained and really have me go through your individual videos and critique ’em and stuff, well that’s what you have to pay for. And I think that’s the same for you and your seminars.
– The other thing that I do is I, I’m not afraid to talk to other people in the space, like you and I probably would have the same type of client that may look at both of us and say, which one of these two am I gonna work with? I interviewed someone yesterday on my Podcast that is a competitor to me in a lot of instances. I’m not nervous by that ’cause I know that what I’m putting out is a good product for somebody that wants to do it the way that I’m doing it. And if they do that and they commit and they follow, they will be very, very successful. So that’s a few tips. And, I mean, obviously it’s a lot more complex than that.
– Yeah, absolutely. It’s a good to have an insight on what do you do behind the scene. I think that the value that you’re talking about, the videos and how to, that was very powerful. Now, I’m aware of the time, so we need to wrap up for the show. How can people reach out to you, Tim?
– Well, that’s easy. Go to the10factor.com. So that’s T-H-E-1-0-F-A-C-T-O-R, dot com. If you go there, you can get links. It will take you right to my book, so you can go ahead and buy my book The 10 Factor. You’ll have information to link up with me to get a personal assessment so we can get you started working in that context, and you can learn all about my history. I know I told you a little bit today, but there’s a lot more. You can learn about that, and then I have trainings posted there, links to all my social sites. I’m very active on Facebook, I’m active on Instagram, and I’m active on LinkedIn. I also maintain a Twitter account, but I’m not very active there. So, needless to say, I’m not hard to find.
– Here we go, here we go. So make sure that you go on the the10factor.com and get in touch with Tim and get his book definitely. This is a must-have so that you can dive deeper into the content that he has delivered today. And, also, you can ask him and you can follow him and can see how he does it ’cause experts we learn from each other. There is a lot that we learn just by observing how we do things and by modelling and seeing how someone, that’s how I learn. I see something that Tim does and like, “I like that? “How can I apply that to my business?” Tim will see something that I do, and he might say, “Ooh, I like that. “How can I apply that to my business?” And that’s how we learn, so make sure that you connect with him. We connect with each other. We’re going to add Tim as well on our Facebook group, The Explode Your Expert Biz community, so then any question you have on the release of the episode, you can contact him directly through there. And I’m going to run a post with a Q and A on the date of release as well, so make sure that you stay tuned and look out for it. Tim, thank you very much for joining us. It’s been an absolute pleasure to have you as a guest on the Explode Your Expert Biz show.
– No, this was awesome. I loved it. You run a good show. You ask great questions. You lead me right down the path, and you let me talk, which I love to talk, obviously. As do you.
– Hey, that’s how we are, right? We’re speakers.
– That’s why we do it, you know.
– That’s what we do, we talk.
– So this was great.
– We get paid to talk. The most beautiful job in the world.
– Yes, sir. Yes, sir.
– Alright, thank you, Tim. Oh, and before we go, good luck to you on the basketball play-offs that coming up here, right?
– Thank you, thank you, thank you. Yeah, we are in the middle play-offs. Well, we have the last four games. So I don’t know on date of release where will we be in the journey. I think it probably will be down to the end of the last four, but I’d say we are all in, and we’re going to make it. There’s no other way. We just want to go play-offs, so we have four games to win, and let’s go and win them.
– I love it, that’s awesome.
– Right, thank you again, Tim. Thanks a lot. And listers, thank you very much for listening to this episode of Explode Your Expert Biz show. Thank you for joining us. If you haven’t subscribed yet, make sure that you click right now, that juicy Subscribe button. I know it’s calling you, so click that right now so that you don’t miss any other episode and you can be updated when the next episode is going to be released. And, also, give us a five-star rating. I would really appreciate if you can send us a review and give us a rating. You know the game. The more ratings we have, the more people are going to see the show. So if you like what we do, if you support our work, then that’s the least you can do. Just give us a rating. Give us a comment, every view, and let us know what do you love the most about this interview. What do you love the most about what Tim shared today? I want to know, Tim wants to know, iTunes wants to know, so make sure that you let us know. Thank you very much for listening. I’m looking forward seeing you next episode of Explode Your Expertise Biz show. And remember that together we grow exponentially. Ciao.