Today I want to talk another important part of the sales process.
This part is so important that even if you have a PERFECT consultation, and this is not in place, you will lose the sale.
I am talking about having an irresistible offer.
An irresistible offer is an offer that is too good to refuse (quoting the Godfather)
How do you create an irresistible offer?
There are 16 elements to create an irresistible offer which I will cover on our SALES MASTERY program launching soon.
All these 16 points are important as they tick specific “buying boxes” we have in our mind.
I am going to share with you now 3 of these elements so you can see if your current offer (or the one you want to create) is on the right track.
1) It solves the biggest current problem:
Your ideal client will have ONE problem that is bigger than others. If your offer solves that ONE BIG problem, your potential client will be very compelled to get that solution because they need it urgently.
2) It solves other problems related to the biggest one:
If your offer is only limited to solve one problem, your clients will find it appealing but not “irresistible”. To make your offer impossible to pass up, think about other problems that are related to the biggest one and include those solutions in your core program or in the form of bonuses. In this way you will show that you truly understand your ideal client and you have created something perfect for them that goes beyond their biggest challenge.
3) It clearly shows how the potential return is higher of the investment.
You must be able to show a clear return on investment when you create your offer. Your offer MUST help your clients achieve one or more of these things:
– Make money or save money
– Make time or save time
– Improve their quality of life
By clearly showing a tangible return, you will inspire confidence in the buying process. As customers we want our money to be well spent. The more money or time you help me make or save, or the more you can improve my quality of life, the more compelled I will be into buying your offer.