Back from Tenerife with Non-pleasant surprise…
After a much needed relaxing holiday (between wedding planning, running a business, and being me, I needed some time off…)
I woke up with a NON-PLEASANT surprise.
I almost could not open my right eye and I now look like Quasimodo.
But I am not here to whinge about my life, I am here because I wanted you to know a small trick to find your target market.
A lot of clients often tell me that they are stuck finding their niche.
And because of this lack of clarity, their entire business is paralyzed and they can’t create and sell the right products.
The reality is that finding your niche is simpler than you think.
And you only need a 3 step process.
I have used this simple process with hundreds of clients and “the-penny-drop-moment-face” most of them give me is priceless.
Step N.1 PEOPLE BUY FROM AUTHORITIES
What do I mean?
If you are not credible in your market, people will not buy, or they will be more resistant to work with you.
The question is: HOW CAN YOU ESTABLISH YOURSELF AS AN AUTHORITY?
The answer can require a full training, however, everyone can start from ground 0.
You are the authority of your life.
If you want to be seen as an authority in your industry, (before adding As Seen On: under your name), make sure you are the living proof that what you teach works.
Now… you might be thinking…
So Simone.. How does this relate to finding my niche?
Think where in your life or business you are an authority. Think about how was your life before you gained that specific knowledge and skills.
Your target clients are people like you before your transformation.
Now, if you have been stuck for years on this matter, start this step and focus on serving people that were like you before you started.
And be honest… don’t be a fraud… people can sense it.
(I did the all fake-it-until-you-make-it thingy and it does not work long term.)
On my next blog, I will give you Step 2 of the process.
(and it is very likely to surprise you…)
LIVE WITH PURPOSE
Remember to leave us a comment and let us know how you are going to implement those strategies in your speaking business.
We look forward seeing you next week and always remember…
LIVE WITH PURPOSE
The Purpose Strategist