Back to the 4 pillars that can help you build your profile.
We already covered the first one in my last message.
If you missed it, please go back and check Profile Builder – Pillar 1/4.
Now it’s time to talk about Pillar 2/4.
We are talking about Branding By Association.
Branding by association happens when you associate yourself with a celebrity or known company to elevate your positioning.
It’s one of the most powerful things you can do to build your profile.
If people keep seeing you around established businesses or celebrities and influencers they will start thinking you are one of them (or at least you have earned the right to be in their presence).
Unfortunately, a lot of people don’t really know how to leverage this principle.
They don’t know how to make the most from the opportunities they generate and leverage this type of branding.
When you share the stage with a celebrity or work with a large and known organisation, the work does not stop there.
You have to ride the wave and use it to open new doors and opportunities.
One of my biggest breakthroughs happened when I shared the stage with Les Brown.
I kept talking about it for months and people started inviting me to so many events I could not even keep up.
Or when my business partner Ben Shorter worked with the Adecco Group, one of the largest recruitment agencies in the world, and developed their sales training system, he used this association to open other doors that led to a 6 figures contract with another recruitment agency.
It’s your priority to make yourself relevant and keep chasing your dream 10.
These are 10 companies and celebrities you want to be associated with.
Just one of these contacts can open doors and opportunities in your business, that would take years to build and grow, in few months.
This is my action for today.
Build your dream 10 list.
10 celebrities and 10 companies.
Then send it over to me here.
I will select one lucky person and I will give you a strategy that will help you land one of these clients in 30 days.
Are you in?
Let the game begin!
TOGETHER WE GROW EXPONENTIALLY
Ps. Do you want to build your profile so you can attract clients easily? Book a quick assessment with our team so we can tell you immediately what elements you need to work on and how we can help you become an authority in your field.