If you want to sell on LinedIn, you must respect the LinkedIn etiquette or you will build a bad reputation FAST.
What are those unwritten rules?
Read below and let me know if I am missing anything.
1) Don’t ask me to marry you if I don’t know you.
In other words, if you have not spent time having a conversion with me, don’t sell me straight away.
I am not stupid, I know what you want. Just spend some time understanding if I need your services or not first.
2) Don’t ask me for an introduction if I don’t know you.
Many times I receive requests for introductions to my network when I don’t know the person. If you want an introduction, again, spend time to understand my relationship with the person you want to be introduced to.
3) Don’t tag me in a post just because you want a better reach.
I am happy to be tagged in posts that are relevant to me and my audience, but I hate being tagged for the sake of it. This is an instant turn-off for me and I will very likely remove the tag.
4) Don’t send me an automated-copy-and-paste pitch.
I am all up for automation. I use it too. But automation on LinkedIn is useful when building the networker start a conversation. After the initial interaction I want to talk with a real human being and not just with a copy and past kind of pitch. Also don’t send me a link to click in the first message but engage me with a question so we can start a conversation.
5) Don’t keep sending me automated sales messages when I said no.
If you keep sending me sales messages once I have said that I am not interested at all, now you are just very annoying.
I appreciate a persistent salesperson, but sending me sales messages when you or your bot remember me is not enough to keep me engaged.
Relationship above all.
This is the LinkedIn mantra.
Have I missed anything?
Let me know in the comments below.
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