By Simone Vincenzi | Webinar Conversion Expert |
Most people who fail with webinars do not fail because webinars do not work.
They fail because they did things in the wrong order.
After running over 2,000 presentations and training more than a thousand businesses on how to use webinars to sell, I have seen the same mistakes over and over again.
This article will walk you through the six stages of building a webinar that works, in the right order, so you do not waste months building the wrong thing.
Why Order Matters More Than You Think
Think of a webinar like a recipe. The same ingredients in the wrong order give you a completely different result. You would not ice a cake before you bake it.
The same logic applies here.
Most people jump to the exciting parts. The slides, the tech, the automation. But without the foundation, none of it matters.
Stage 1: Start With the Offer
This is the most important step. And it is the one most people skip.
Before you build a single slide, you need to know what you are selling.
Your webinar presentation exists to sell one specific offer.
If you do not know what that offer is, you cannot build a presentation that supports it.
The goal of your offer is a simple yes.
When someone is watching your webinar, that is the moment they are most interested.
The moment it ends, their attention moves on.
So whatever you are selling needs to be easy to understand and easy to say yes to.
If your offer is complex or requires lots of thought, do not try to close on the webinar.
Invite them to a call instead.
But still give them one clear thing to do.
One offer. One action.
Stage 2: Build and Test the Presentation Fast
Once you know your offer, build the presentation. Then get it out there within 30 days.
Your first webinar is your worst webinar and that is fine.
The goal of your first delivery is not to convert. It is to learn.
What lands? What falls flat? Where do people disengage? You will never know until you run it.
The longer you wait, the more things change.
Build it, Run it, Learn from it.
Stage 3: Build the Webinar Funnel
Now you have an offer and a tested presentation. Now you build the funnel around them.
The funnel has three parts:
- Marketing sequences: emails, social posts, or partner messages that get people to register.
- Reminder sequences: messages that get registered people to actually show up.
- Follow-up sequences: what converts the people who watched but did not buy on the day.
Most webinar results live and die in the follow-up. Do not skip it.
Stage 4: Deliver and Refine Until It Converts Every Time
This is where most people give up too early.
They change the webinar too often.
If you keep creating new presentations, you never learn what works, what to optimise and you are always starting from zero.
I have been running the same core webinar for over four years.
For the last three of those years, I have made at least one sale every single time I ran it.
That happened because I kept the same webinar and kept refining it.
After each delivery, ask yourself:
- What did the audience respond to?
- What questions came up in the chat?
- Where did people disengage?
- Where did people leave the webinar?
- What was missing in the offer to make it a no brainer?
- How can I improve my delivery?
Use those answers to make the next run better.
Small tweaks over time is how consistent conversion happens.
Stage 5: Take Your Presentation on Tour
Once you have delivered your webinar three or four times and you know what works, it is time to find new audiences.
Do not build a new webinar. Find more people to watch the one you have.
This is where partnerships become your biggest growth lever.
Instead of chasing individual registrations, look for people who already have your audience.
- Podcast hosts.
- Community owners.
- Magazines.
- Other service providers.
One good partner can bring you ten, fifty, even hundreds of new registrations in one conversation.
We have built over 54 partnerships at GTeX.
That is why I never run out of leads.
Once the presentation works, my focus shifts entirely to finding new people to watch it.
Kristin, One client did a webinar with a magazine partner on her first run and made $70,000. She split $35,000 with the magazine.
[WATCH THE CASE STUDY INTERVIEW HERE]
That is a very good 90 minutes of work.
You do not need a big audience. You need access to the right one.
Now you can think about automation.
An automated webinar running on autopilot sounds like a dream.
And it is.
But only if the live version already converts.
If your webinar does not convert live, automating it will not fix it. It will just be a bad webinar running more often.
Automation is a multiplier.
It multiplies what is already working.
Run it live, refine it and prove it converts.
Then automate it and let it work while you sleep.
In Short
Here is the whole process in one place:
- Know your offer
- Build and test your presentation fast
- Build the funnel around it
- Deliver and refine until it converts consistently
- Take it on tour with partners
- Automate it once it works
Your first webinar might not convert.
Your second might not either.
But keep going and keep refining.
By the third, fourth, or fifth run, the numbers start to shift.
And once a webinar converts consistently, it becomes one of the most powerful tools in your business.
Your Turn
What stage are you at right now?
Offer, presentation, funnel, or somewhere else? Let me know in the comments.
Let me know in the comments below.
And if you want me to go deeper on any one of them, tell me which one and I will create a full video on it.
Ready to Build Yours?
If you want help building your offer, creating your presentation, and launching your webinar in 30 days, that is exactly what we do inside the Webinar Conversion Accelerator.
We give you the framework, the accountability, the resources, and we rehearse with you before you go live.
Every month we take five new clients through the Webinar Conversion Accelerator.
We help you build your offer, create your webinar, and launch it within 30 days.
Over 600 businesses have already gone through this life changing process.
Get on the waiting list and we will let you know when the next spot opens.
[CLICK HERE TO FIND OUT MORE ABOUT THE WEBINAR CONVERSION ACCELERATOR]
Together we grow exponentially.
Simone Vincenzi | Webinar Expert and Founder of GTeX
About the Author
Simone Vincenzi is the co-founder of GTeX and an international speaker who has delivered over 2000 presentations worldwide. Featured in Forbes and Entrepreneur Magazine, and recognised in the House of Parliament as one of the most influential migrant entrepreneurs in the UK, Simone helps coaches, consultants, and expert entrepreneurs scale their businesses through the power of webinars and authentic marketing.
His flagship methodology, the GTeX Method, has helped more than 5,000 entrepreneurs simplify their strategy, amplify their message, and build businesses that create lasting impact.
Together we grow exponentially.
Simone Vincenzi
The Webinar Conversion Expert | GTeX
0 Comments