Webinars are one of the most powerful ways to get clients. But they only work if people actually show up.

By Simone Vincenzi |  Webinar Strategy  |

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Most coaches, speakers, and entrepreneurs spend all their energy building the perfect webinar and almost no energy filling it. Then they wonder why registrations are low and sales are slow.

I have delivered over 2,000 presentations and helped more than 600 clients build and launch webinars. I have made every mistake possible. And I have learned what actually fills a room.

Here are 8 strategies that work. You do not need all of them at once. Pick the ones that fit where you are right now and start there.

 

Strategy 1: Send Private Invitations

This is the most overlooked strategy. And it is the one that gets the highest response rate.

Think about your existing network. People you have met at events. Potential clients you have spoken with. Past connections.

Every time you run a webinar, make a list of people to invite personally.

The message is simple: “Hey, I thought of you. I am running a workshop on this topic. Are you interested?”

Do not send a link straight away because links close conversations.

You want to open them first.

One client of ours curates a private network of investors.

He does not have a big email list or social media following.

Using private invitations, we made over €30,000 on his first webinar.

Another client raised over one million dollars in investments purely by inviting investors personally to his webinars.

The tighter and more trusted your network, the more powerful this becomes.

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Strategy 2: Invite Past Clients and Past Leads

Your best next client is someone who already knows you.

Past clients, people who booked a consultation but did not buy, people who registered for a previous webinar and did not show up.

All of them are warm and already have some level of trust with you.

Keep a running list of everyone who has ever been in your pipeline and invite them to every new event you run.

You will be surprised how many come back when the timing is right.

This strategy works even when you are new and do not have a big audience yet.

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Strategy 3: Ask Your Network to Share

You never know who your network is connected to.

A client of ours who works with dogs and animals was running her very first webinar.

She was brand new to business and her goal was just to get a few people registered.

She asked one friend to share it.

That friend happened to be part of a Facebook group with 400,000 dog lovers.

Her first webinar got 400 registrations.

Her second got 200.

She went from starting out to fully booked with clients in a matter of weeks.

Every time you run a webinar, ask the people around you to share it.

Ask past clients, business contacts, people you have collaborated with.

One share can change everything.

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Strategy 4: Use Your Email List

If you have an email list, use it.

Many of the clients we work with have email lists.

Unfortunately some of them have barely touched it and sometimes they feel uncomfortable emailing because it has been too long.

A webinar invitation is actually a great way to reactivate a dormant list.

You are not selling anything yet. You are inviting them to something valuable.

Let them know what you have been working on, what the webinar is about, and why it is worth their time.

If you do not have your own list yet, consider partnering with someone who does.

A joint promotion to another person’s list can be incredibly effective, especially when there is a natural overlap in audience.

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Strategy 5: Post on Social Media (the Right Way)

Posting a link to your webinar registration page rarely works on its own.

What works much better is creating engagement first.

Post about the topic of your webinar and ask a question.

At the end, say: “I am running a workshop on this. Comment below if you want the link.”

When people comment, the algorithm shows your post to more people.

You get more reach for free.

Then you follow up with each commenter personally.

You can also integrate webinar promotion into your regular content.

At the end of a post, add a P.S. line: “I am running a free workshop on this topic. DM me for the link.”

That way you are always promoting, even when you are not in a big launch campaign.

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Strategy 6: Run Paid Ads (But Only When Ready)

Paid ads can fill your webinar fast. They can also drain your budget if you jump in too soon.

I have lost over £20,000 on a paid ads campaign because I did not have the numbers figured out first.

I do not want the same for you.

Paid ads work well under two specific conditions:

• You already know your numbers. You know your customer lifetime value and how much you can afford to spend to acquire one new client.
• Your webinar already converts. You have proven it works with warm audiences before spending money to send cold traffic to it.

One more important point: paid ads work much better with automated webinars than with live ones.

The cost per registration for live events can be very high, sometimes $50 to $150 per person depending on your industry.

A smarter paid ads approach is to offer a free guide, resources, templates or PDF on the front end to collect email addresses cheaply, then invite those new subscribers to your webinar on the thank you page.

You build your list and fill your webinar at the same time.

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Strategy 7: Use LinkedIn Events and Invites

If your ideal clients are on LinkedIn, this strategy is a game changer.

We have run webinars where 1,000 people registered purely from LinkedIn event invites, at zero cost.

Sometimes 600 registrations, sometimes 100.

But all of it free, just from using the platform the right way.

The two things that make this work are activity and connections.

• You need to be posting and engaging regularly on LinkedIn.

• And you need a large enough pool of first-level connections in your target audience to invite.

You can build this audience manually or with automation tools.

Once you have it in place, you have a free, reliable source of webinar registrations you can use every single month.

If your audience includes founders, coaches, speakers, HR directors, sales leaders, or any other professional group, LinkedIn is one of the most powerful tools available to you right now.

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Strategy 8: Build Partnerships (My Favourite)

This is the strategy that changed everything for me and for hundreds of clients.

Instead of building your own audience from scratch every time, you partner with people who already have the audience you want.

They invite you in as a speaker,you deliver your webinar to their community and any sales you make, you split the revenue.

Here is an example.

A client of ours, Kristen, is a relocation specialist helping retired Americans move abroad.

She partnered with a magazine focused on relocation and delivered her webinar to their most engaged subscribers.

In 90 minutes, they made $70,000 in sales.

She kept $35,000 and the magazine kept $35,000. Everyone won.

Partnerships solve the biggest problem with webinars: running out of new audiences.

Most people can run three, four, maybe five webinars before their own audience is saturated.

After that, registrations drop and they stop.

But if you have partners sending you to their audiences, you can run the same presentation over and over again to fresh groups of people forever.

I have built over 54 speaking partnerships.

We are consistently oversubscribed and always have more demand than we can handle.

That did not happen overnight, but it started with one partner.

The shift I made was simple: I stopped looking for clients and started looking for partners.

Once your webinar converts consistently, every new partnership multiplies that result.

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Which Strategy Should You Start With?

Start with what you already have.

If you have a strong network, use private invitations and ask for shares.

If you have an email list, reactivate it.

If you are active on LinkedIn, build your connections and start creating events.

And as soon as your webinar converts reliably, start conversations with potential partners.

You do not need a big following or a big budget.

You just need the right strategy for where you are right now.

Here is a quick summary of all 8 strategies:

• Send private invitations to people who already know you
• Invite past clients and past leads back to your next event
• Ask your network to share the event with their communities
• Email your list and use the invitation to reactivate cold subscribers
• Post on social media and ask people to comment for the link
• Run paid ads once your webinar converts and your numbers are proven
• Use LinkedIn events and invites to reach your ideal clients for free
• Build partnerships to put your webinar in front of new audiences every month

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Ready to Fill Your Next Webinar?

Which of these strategies are you going to use first?

Let me know in the comments below.

And if you want me to go deeper on any one of them, tell me which one and I will create a full video on it.

If you want to build and launch a high-converting webinar and start getting clients in the next 30 days, the Webinar Conversion Accelerator is the next step.

Every month we take five new clients through the Webinar Conversion Accelerator.

We help you build your offer, create your webinar, and launch it within 30 days.

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Get on the waiting list and we will let you know when the next spot opens.

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Together we grow exponentially.

Simone Vincenzi | Webinar Expert and Founder of GTeX